Chapter 192: Transformation?
With the sale of Discovery 4 exhausted, the business of the store did not decline but rose, and some people who came to buy it, after learning that there was no car, saw the service of the car dealership, and were willing to buy other models.
Car sales have always been about a store. There are more people in the store, more models to choose from, and more people to choose, at this time, an effective consultant can quickly change some of your ideas.
This is also why, often when I call the car dealer to ask for the price, they will only say that you are here, you will only have a discount when you come, and the final price can only be quoted to you in the store.
What's more, it will also publish an extremely attractive price on the Internet, and when you come, I will tell you that the car is gone, or that configuration has been sold out, you can take a look at other models, there are the same discounts, and even the discounts are greater.
As for whether these offers are really discounts, it is difficult to say, the same configuration, the same style, there will be a lot of doors hidden in it......
Of course, Xing Yu disdained to do this kind of thing for a long time, and he was also worried that he had some causal cycle.
But the customers who came to the store gave up in vain, whether it was the people below or Xing Yu, they would feel a pity.
If you can't find a model you like here, it's best to change your original intention. If it can't be changed, then Xing Yu uses his own resources, even if he doesn't make a profit difference, it's good to have an installment handling fee, even if there is no handling fee, there will always be some profits in later maintenance, insurance, decoration, and decoration.
Customers sometimes have a strange sales concept, the same price, the same quality, the more people come there, the more people buy.
The so-called "queuing marketing" is to take advantage of people's desire to follow the trend and be curious, and another important aspect is that queuing represents more people and more people who buy products, which can add points to this product from the side. Consumers are willing to buy things that everyone likes to buy, which is a herd mentality, and it is also a kind of human disposition that likes to unconsciously integrate into the same kind of habits. Only a very small number of people are unsociable.
Although the car is still a large item, it is impossible to hire some actors and stand at the door all the time like some small object snack storefront.
But every time a customer picks up the car, it is normal to have a necessary delivery ceremony and set off a firecracker.
The more people come to the store, the more effective customers who can convert, and the ability to put a few firecrackers at the door every day has also become an effective means of attracting customers.
Xing Yu, who originally told Wei Xiao about his service upgrade plan, forgot about this matter when the number of customers in the store increased.
Now that there are so many customers, I am still so tired to reopen a team, what service upgrade is high, what is the service, what to do?
With this time, it is better to choose a few more suitable brands, expand the choice of customers, and integrate the exhibition hall, which is good, although we can't get the support of the main engine factory, but we have many models and channels.
There are also no restrictions imposed by OEMs, such as designated insurance, designated finance, and even designated sales models.
Xing Yu's current judgment is that everyone has me, and no one has me. Anyway, as long as you can get to the store, I can get you what you need.
(I've done some explanations of resource vehicles before, so I won't say much here.) )
With the further entry of capital, in order to alleviate their financial pressure, the main engine factory saw that the stores were rich, and began to increase the sales task.
This has also created a vicious circle, the capital gives money to the store, the store gets the money, for better policies, began to increase orders from manufacturers, more vehicles in stock, and capital can provide more capital needs.
There are more cars, and there is no growth in customers, and there are inevitably some mismanagement, insolvency, and they have to find another way out.
Capital, but not philanthropists, the icing on the cake, they do, fall into the ground, they do more.
Xing Yu, who knows many capital market relationships, also shared a lot of interests.
The vehicles recovered by capital can't be left there to rot, nor can they be lost in vain, and they have to find a channel to sell them.
Of course, capital is not stupid, if it weren't for Xing Yu's sales ability here, they would have chosen someone else's.
After the last bet incident, the car dealership has slowly become Xing Yu's hall. The two investors, one didn't care about anything, and the other also felt that he was at a loss, so he didn't restrict some of Xing Yu's actions.
After recovering the funds, Xing Yu did get the source of the car from the capital relationship, and sold it quickly.
Slowly, Xing Yu found that the store sales were far from catching up, and his own channel sales.
Although the profit of channel sales is a little lower, it can't bear the large amount, and there is no need to worry about it in the later stage.
The focus of sales, unconsciously, has shifted. Once, after Wei Xiao settled the employee's salary, several consultants who didn't make money applied for resignation.
One or two, Wei Xiao won't pay too much attention to it, there will be fresh blood in that industry, and the old man will leave. Iron battalions, flowing soldiers.
Those who are soldiers are still allowed to leave the army, but those who change jobs are not exempt?
Slowly, more and more people left, and last month it was still the best, and this month there were cases of resignation.
On this day, Xing Yu got another batch of vehicles. After returning home, he was so excited that he couldn't help but start showing off in front of Wei Xiao.
This time was also a chance that when Xing Yu was in a car group activity, he accidentally heard an unknown person at the next table, spitting on his companion there.
Previously, they made a financing for a trading company to get back a lot of Middle Eastern models from the border inland ports.
This is a good project, and there are many special preferential policies at the border ports, and tax exemption is one of them.
Moreover, the cost of land transportation is much lower than the cost of sea transportation, and many models returning from border ports are cheaper than ports.
The problem is that the trading company itself, along with some policies, bribery, bribery, and other things have been dealt a very hard blow, because of all kinds of problems, several decision-making levels of the trading company have all entered.
Fortunately, the car and procedures are firmly grasped by capital. But they don't have their own sales channels, this is not a small amount, and they don't have the strength to get in touch with them, and for a while these vehicles are all in their hands......
Xing Yu, who asked the reason, slapped his chest loudly, isn't it a sales channel? You don't have it, I don't lack it.
One family can't eat, a few families can't eat, a few families can't eat, dozens of families can't eat. I, Xing Yu, don't dare to say anything else, my friends are definitely all over the world.
I made a few phone calls at the moment, and soon contacted many interested merchants.
After running for more than half a month, this batch of vehicles was quickly wholesaled by Xing Yu.
The car dealer friend who got reasonable resources is very happy, the profit left by Xing Yu here is definitely not low, and he must drink and sing a dragon.
The capital friends who cleaned up the non-performing assets were also happy, although they did not get the expected profits, but they also solved their own problems, and they could not be less when they drank and sang.
Xing Yu himself is also very happy, the profits he made in this half a month and the benefits he got are more than the profits he earns in a year.
After finishing this matter, Xing Yu, who was drunk, couldn't help but show off to Wei Xiao when he got home, and threw her a bank card.
He was ashamed to say: "I will give you two flowers, if you have money to spend and to spend casually." ”
After Wei Xiao was happy for a while, he couldn't help but express his worries and the situation of the people in the car dealership.
Through channel sales, the company's profits have indeed increased, but Xing Yu has taken care of everything and done everything by himself.
The sales data of the store has dropped a lot, and the merchants who come to pick up the car will inevitably go to Xing Yu Car Dealership to sit down, and after seeing Xing Yu's inventory, it is inevitable that they will also choose some models they need, and Xing Yu, who sees the profit, will also package and sell them together
They took away some of the car sources, and the number of cars that could be sold in the exhibition hall was reduced, and the consultants did not mention to Xing Yu the lack of vehicles in the exhibition hall, but Xing Yu, who was busy making a lot of money, didn't take this to heart at all.
The consultants, who couldn't make money, couldn't help but start jumping ship and going to his house.
"Fat brother, the exhibition hall manager in the store told me that he wanted to change the guard, and said that he told you that day, you want him to set up a new channel department, where to do it, have you forgotten?" After making a table of good dishes, Wei Xiao continued.
"He can't do it in the channel department, I inspected, isn't the showroom manager doing a good job? I want to take my apprentice, and I want to take Cheng Chen, I told him that he will resign and come back in a few days. Xing Yu picked up a large piece of braised pork and said while chewing.
"It's been a long time since you've been in the showroom, and there are only four or five second-hand cars in the showroom recently, and there are fewer new car showcases. There are new cars in the warehouse, and the training is done here, and you will be sold out over there. The next batch will have to be retrained, so that the consultants are learning every day, and their performance has not been improved, and many people can't help it. Wei Xiao's ability is also limited, he can only say these problems, but he can't think of solutions.
At this time, a qualified manager will find out what the cause of the problem is, is it a problem with the source of the car? Xing Yu dares to say: "I have all the people, and I have no people." "It's not a big deal, it is true that through some channels, Xing Yu can get a lot of sought-after car sources.
Is it a sales problem? When Xing Yu did not participate in channel sales by himself before, the sales performance of the car dealership was also very impressive.
The biggest problem now is that Xing Yu has shrunk his rights too much and has not given a suitable development space below.
Another point is that Xing Yu did not allocate resources well, channel sales, and exhibition hall sales.
But Xing Yu, who was already carried away at that time, didn't care about the thoughts of investors, let alone the thoughts of people who ate with him.
"Three-legged toads are hard to find, two-legged people are not everywhere? I can train them, and I can continue to train others. Don't you see your husband's ability? The card you gave you, you don't need to write it in the company's accounts, those are my personal commissions, and I have already kept the company's profits. Xing Yu, who finished eating and drinking, wiped his mouth and said nonchalantly.
"So what's going on? These are still wages and profits, and they have to be accounted for. ”
"What's not going to work? I have enough profits for the company, so what can I do with so much for those who can't help me? Just keep it for yourself and buy what you like...... I was so tired that I went to sleep first. ”
Looking at Xing Yu's dark circles, Wei Xiao was also a little distressed for a while, he should indeed let him have a good rest, but she only had a little financial knowledge and spent the money in the card by herself, she was still a little worried, after all, she still had two investors in her car dealership, one of them was her brother, she always felt a little bad about doing this......