Gu Cailing quietly pulled the hem of the suit to ensure that her outfit was perfect, and her back was slightly straightened, and her chin was slightly raised, showing a positive mental outlook with her head held high. But the dignified and upright demeanor still can't hide the panic and tension in the depths of my heart.

Blue Rite Hall.

It doesn't take too many words to say that the new generation of actors who are the best and biggest names in the world today - to be precise, the removal of the prefix "new generation" does not have much effect, and even Robert Downey Jr., the first paid person in Hollywood, cannot be compared to this actor now.

Just one name is enough to make people marvel, powerful enough to rival Leonardo DiCaprio after the release of "Titanic" in 1997, or even surpass.

Now, the young actor is about to land in the magic capital to launch a promotion!

It's not just the film industry, it's the entire entertainment industry! This is definitely an unprecedented grand occasion!

On January 4, 2010, "Avatar" was officially released in mainland theaters, becoming the first work in history to exceed one billion yuan at the box office in the mainland market, and on December 12, 2012, "Lost in Thailand" officially landed in major theaters in the mainland, and then became the first Chinese work in history to exceed one billion yuan at the total box office in the mainland market.

For a long time, because of the huge population base and vigorous economic development, the land of China has always been considered the world's most potential market for the box office, and there is no one, even more powerful than North America, but these are always only theoretical analysis, and the box office energy of this land has not been released, which is also a common topic for film industry practitioners around the world.

Since 2009, the box office potential of the mainland film market is blooming step by step, and in the Spring Festival in 2013, it finally came to a turning point from quantitative change to qualitative change, "Journey to the West" broke more than 20 box office records in mainland film history, such as the first Chinese film to break 100 million yuan in a single day, and so on, revitalizing the entire film market and becoming a decisive watershed for the mainland film industry.

As of November, "Journey to the West", "Iron Man 3", "To Our Dying Youth", "Pacific Rim", and "Di Renjie's Divine Dragon King" are temporarily among the top five in the annual total box office in the mainland, and the box office has all crossed the threshold of 600 million yuan, which is nearly 100 million US dollars according to the real-time US dollar exchange rate.

To be precise, the top four all exceeded $100 million, and the fifth-place "Di Renjie's Divine Dragon King" was $96.4 million.

In such a prosperous era, it has successfully made the mainland market climb steadily, and now it has become the world's second-echelon ticket warehouse competing with Japan and the United Kingdom, and even has a slight advantage.

In other words, the weight of the mainland market in the world is gradually increasing, and it has become a big cake that Hollywood commercial films must not ignore.

In the past, Hollywood commercial films went to Asia to carry out promotion, Tokyo and Seoul were important cities that could not be ignored, followed by Hong Kong/Hong Kong and Taiwan/North, and occasionally the imperial capital and the magic capital could be seen, but after all, there were still very few. The reason is simple, but it is also complicated, in addition to the box office potential of the film market has not been able to be tapped, there are also official factors.

If a foreign film company wants to have its work screened on the mainland, it needs to go through a very complicated set of procedures.

The mainland implements a strict film import quota system, which includes the import of split films and the import of buyout films.

The difference between account-sharing films and batch films is that the former is the latest work produced by top film companies and has a limited number of imports, while foreign production companies also need to participate in the mainland box office share, while the latter is a batch import method, in which the mainland film company or distribution company buys out the screening rights of foreign films at a fixed price, and foreign film companies do not participate in the box office share.

In addition, in 2004, in order to prevent American films from occupying the mainland market alone, there were relevant regulations requiring that among the 20 part of the account films, it was necessary to ensure the introduction of six non-American films, which were basically from France's Momoyo, Japan's Toho, South Korea's Shobox, Germany's Constantine and Italy's Medusa compete.

After 2012, the "Memorandum" was officially signed, and the number of account-sharing films was increased to 34, and the number of batch films reached about 30. However, because the agreement was signed with the United States, the fourteen additional slots were all affiliated with the United States, and mainly IMAX and 3D films.

Therefore, the films seen on the big screen in the mainland are still mainly produced in the United States, and almost all of them are commercial films of the six major film companies, not to mention the art films of the awards season, even relatively small film company works are very difficult to see, such as Summit Entertainment, DreamWorks, Lionsgate and so on.

If we further analyze the difficulty of introducing batch films and account-sharing films, as well as the review system, etc., it will be a very complicated and complicated process, which also makes co-production films more and more popular later-

As long as a certain amount of mainland funds and mainland actors are introduced in the production stage, then foreign films can also be treated like domestic films, skipping many processes of batch films and account-sharing films, but due to the differences between Eastern and Western cultures and production levels, the quality of co-produced works is still uncomplimentary, and this path is still slowly being explored.

It is precisely because of this that the number of Hollywood films that can enter the mainland market each year is really limited, and naturally, the number of foreign actors and directors who come to the mainland to promote their products has also decreased significantly.

When film companies confirm the release schedule in the mainland, they often ask the actors' opinions when arranging promotional itineraries. But now the mainland market is like the Middle East oil tycoons, although they are rich, but after all, they are in the desert, no different from the wilderness, and go to the mainland market seems to be just to "pan for gold", often some self-depreciation meaning, the top big brands are reluctant to travel across the ocean to the mainland to publicize.

Therefore, although many top Hollywood superstars have arrived in the mainland to carry out premiere promotion, and even endorse products, Tom Cruise, Leonardo DiCaprio, etc. have visited successively, but on the whole, the quantity and quality are still lackluster, for example, when the "Avengers" was released last year, only Jeremy Renner attended the premiere of the imperial capital alone in the huge crew.

Of course, there are still big names worth mentioning: at the end of 2009, in order to promote "Avatar", James Cameron personally arrived in the imperial capital; in 2011, "Transformers 3" was released, Michael Bay and the two leading actors arrived in the magic capital hand in hand, and the blockbuster cast lineup caused a sensation in the entire mainland entertainment industry.

It's just that...... None of them are Lan Li.

Or, the current blue ceremony is in full swing, the level and momentum far exceed James Cameron and Michael Bay, and the sensational effect is even comparable to the arrival of the entire "Avengers" crew, this weight is enough to make everyone so excited that they can't suppress their screams.

Two weeks ago, Warner Bros. officially confirmed that Lan Li was about to attend the premiere meeting in the magic capital.

After the news came out, the entire mainland entertainment industry was a sensation!

Everyone, literally everyone involved in the entertainment industry, all made a splash, and everyone's first reaction was surprisingly unanimous, "This isn't an April Fool's joke, is it?"

This is equivalent to the waves created by Leonardo DiCaprio when "Titanic" was released in 1997. People don't know what Leonardo would have been like when he came to the mainland in 1998, but they can see the peak of Lan Li's arrival in the magic capital in 2013.

From Mango Channel to Tomato Channel, from the Magic City to the Imperial Capital, from TV programs to entertainment magazines, from top stars to online media, from top to bottom, from the inside to the outside, all began to be hotly discussed, and even the current domestic first-line celebrities have expressed their amazement and excitement on their social media accounts, and the turbulent reaction is really too terrifying, so that the Warner Bros. office in China is a little overwhelmed.

Everyone wants to be a part of it.

What if you can take a photo with Lan Li once and post it on social media? If you can let Lan Li appear on a variety show once? If you can have a face-to-face interview with Lan Li? If you can attend the show with Lan Li once? If you can let Lan Li participate in the recording of the show once?

If if if......

Countless ifs are boiling and tumbling in their minds, everyone wants to be a part of it, and even the public relations company responsible for receiving the blue ceremony and holding the event has already been crowded.

At the moment in 2013, Hollywood is still exploring the mainland market, when actors and directors come to the mainland to promote films, the planning and execution of the entire publicity and distribution activities, the film company is in the form of packaging, and the planning and operation of the mainland public relations company is fully handed over, so as to avoid "not being familiar with the local culture and causing mistakes".

Taking Michael Bay's visit to the magic capital in 2011 as an example, the public relations company's activity budget is 1 million yuan per person, from food, clothing, housing and transportation to event arrangements, etc., but the actual cost should be controlled between 600,000 and 800,000 yuan per person. This can be viewed as a basic standard in the industry.

However, the quality of PR companies in the mainland is uneven, and often bundling sales or passing the buck is more than enough to succeed. When there is an unexpected situation in an event, it is often the pot of the mainland public relations company.

This time, in order to receive the arrival of Lan Li, the bidding of major public relations companies has soared to three million. This is the power of Lan Li now.

And Gu Cailing is about to see Lan Li now.