Ding Wei has been in Xifeng Company for two years, as soon as he joined the company, he was the deputy director of the branch, he was promoted to the director of the branch in three months, and he was transferred back to the administrative department of the headquarters in the second year, and now he is the department director.

Other colleagues could only be jealous and slander in private, but no one dared to question Ding Wei's rapid promotion.

He used to be a department-level cadre of a central enterprise, and the administrative level was agreed on the county magistrate, and then he studied the Fudan MBA class, which was a student taught by Song Weiyang himself. Qualifications, abilities, educational backgrounds and relationship backgrounds are very hard, who will be promoted if he is not promoted? Now he has been appointed as the head of the canned food division.

In the afternoon of the same day, Song Weiyang convened a high-level meeting again.

Ding Wei came to the conference room only to find that all the managers of the product divisions were present. The so-called pure water division and iced tea division are actually for the sake of sounding easy to remember and understand, and the real division is the tea beverage department, water beverage department, carbonated beverage department and so on.

"Lao Ding, what do you mean by the chairman? The carbonated beverage department I am in charge of now has a Coke, so there is no need to be independent. Li Jianquan also graduated from Fudan MBA class and has a good relationship with Ding Wei.

Peng Tao is a veteran employee of the former canning factory, who was transferred to the Shaanxi branch factory as the factory director, and then was responsible for the market expansion of bottled purified water. He smiled: "Mr. Li, you have only one product in your carbonated beverage department, and my water beverage department is similar, with only one pure water." ”

Li Jianquan said: "It's different, pure water is also divided into barrels and bottles, and there are even water plants and water stations in various places. ”

"Don't guess, let's see what the chairman says. It was Chang Weiguang, the manager of the tea beverage department, who spoke. This person was originally the workshop director of the tea factory, and because of his outstanding ability, after the tea factory was acquired by Xifeng, he was promoted all the way to the production manager.

As for the person in charge of the instant noodles and biscuits division, it is Zhong Liang, the deputy director of the former Shenghai Yimin No. 4 Factory. He belongs to the leader of a state-owned enterprise, and after the Yimin No. 4 Factory was merged, Zhong Liang could choose to be transferred to other state-owned enterprises, or even to a government department. But he chose to stay and join Xifeng with Yimin No. 4 Factory, and quickly showed his strong ability, which was similar to when he worked in a state-owned enterprise before.

The meeting time has not yet arrived, and several people are chatting about business while talking nonsense.

Suddenly, a young man in his early 30s entered the conference room, with a relatively unfamiliar face, and everyone speculated about his identity.

Li Jianquan asked out loud: "Friend, which business department are you in charge of?"

The young man said: "My name is Zhang Jiacheng, and I have just served as the CTO of Xifeng, and my position is equivalent to that of chief engineer. ”

Zhang Jiacheng used to be a lecturer at Rongping School of Light Chemical Industry, and three years ago he was promoted to associate professor, and successively served as the deputy director and director of the "Food Engineering R&D Center" of the School of Light Chemical Industry sponsored by Xifeng. In a few more years, he will be able to become a full-fledged professor, but Zhang Jiacheng chose to resign and become the chief technology officer of Xifeng.

"Chairman, Mr. Yang!"

Song Weiyang and Yang Xin walked into the conference room together, and the participants got up to greet each other.

"Sit down," Song Weiyang beckoned everyone to sit down, exchanged a few words, and waited for the meeting assistant to send the information down, then went straight to the point, "I know that everyone here must have doubts about the division of the product division too finely. Mr. Yang also suggested that I divide the product department into only the food division and the beverage division. But I have my own considerations, and the reason why I made this decision is based on the special market environment in China. ”

Special market conditions?

The crowd didn't know what it meant.

Song Weiyang himself explained: "What is the current situation in the domestic market? The economy is sluggish, export sales are weak, domestic demand is insufficient, inventory backlog is very serious, and a large number of food and beverage companies have closed down! ”

So, what does this have to do with the subdivision of the product division? Isn't it time to reduce administrative expenses? Why is it still spreading the spread?

Song Weiyang smiled: "Now among the domestic food and beverage companies, Jianlibao belongs to the leading boss, and we are the second in ten thousand years." However, because of the unclear equity of Jianlibao and the bad relationship between the government and the factory director, the performance declined rapidly, and it was only a matter of time before it was surpassed by us. Now Jianlibao is shrinking in business, and Wahaha is also shrinking in business, but Xifeng can't shrink. I believe that the worse the economic environment, the more we should seize market share. We don't have to wait until the first round of financing is over, we will have money in our hands, and we are expected to start a large-scale acquisition of peer companies from the end of this year!"

Li Jianquan asked: "That is to say, in addition to making cola, the carbonated beverage division I am in charge of will also incorporate the soda factory to make soda in the future?"

Song Weiyang said: "Coca-Cola and Pepsi have Sprite, Fanta, Qixi, and Mirinda, why don't we make similar products? In the future, your carbonated beverage division will work exclusively with Coca-Pepsi! Develop more types of carbonated drinks! This Professor Zhang Jiacheng, who is now the chief engineer of Xifeng, has come up with several carbonated drink formulas, which have been saved up and not used all these years. ”

Peng Tao suddenly raised his hand: "Chairman, I am in charge of the Water and Beverage Division." I have a doubt, if Xifeng launches soda, should it be characterized as a water drink or a carbonated drink?"

"Consult yourselves. Song Weiyang said with a smile.

"Huh?" Li Jianquan and Peng Tao were dumbfounded.

Song Weiyang said: "The key to the business unit system is centralized decision-making and decentralized operation. The headquarters has a strategic management center, a financial control center, a personnel management center, and an operation coordination center. This management coordination center coordinates the product divisions. Between the product divisions, internal friction is prohibited, and if there is a disagreement, you can negotiate it yourself, and if you can't negotiate, you will hand it over to the headquarters to coordinate. ”

Ding Wei asked: "Do each product division need to set up its own marketing and sales department? How to divide the sales channels and warehousing and logistics system of the headquarters?

Song Weiyang said: "Sales channels and warehousing and logistics systems are still under the jurisdiction of the headquarters and shared by all product divisions. Your product division is a cooperative relationship with sales channels and warehousing and logistics. Whose products sell well, the sales branch is naturally willing to help sell the products. Take the tea beverage division as an example, when you launch a new tea beverage, you have to bear the promotion costs yourself, and the market response is good, and the sales branches around the country order and sell in large quantities. If the market doesn't react well, then I'm sorry, the sales branch is also going to eat, they can refuse to distribute your product!"

"Understood. Ding Wei said.

Song Weiyang said: "Give me strength to grow, there is plenty of room for development." For example, in the Water & Beverage Division, for the time being, there is only bottled and barreled purified water. In the future, you can make mineral water, mountain spring water, mineral water, and even water dispensers, purified water machines, if you develop well, you can make water purification systems for institutions and enterprises. ”

Peng Tao was surprised: "The water and beverage department can still make a water purifier? This is no longer a drink, it is a machine product!"

"Why not? As long as it is related to water, you can do it, you can make makeup remover!" Song Weiyang said with a smile.

Peng Tao asked, "What is makeup remover?"

Song Weiyang said: "Of course, it is the water used to remove makeup. ”

"This is skin care, right?" Peng Tao said.

Song Weiyang said: "The product divisions are responsible for their own losses. As long as you have money, you can cooperate with the company's R&D center to make water, and the water-related technology will be more and more thorough, and what is the production of a bottle of makeup remover? If you have the ability, you can cooperate with other manufacturers to produce moisturizing masks. ”

Everyone is staggered, is this still a beverage and food company?

Song Weiyang said: "There is also a tea beverage department, ice black tea and ice green tea, then lemon tea, fruit tea, milk tea." I came up with an idea to produce cup milk tea. As long as consumers pour boiling water into it, they can drink milk tea with the same taste as in the café, and there must be a market! Moreover, you don't have to make a drink, as long as you have the ability to open up the market, you can directly produce brand tea. Ask some top tea experts to make endorsements, in small tin cans, supplemented by luxury packaging, specially sold as high-end gifts. Crazy advertising, it's similar to selling health care products, and I have thought of the advertising slogan, which is called 'small pot of tea, made by the master'!"

Song Weiyang pointed at Ding Wei again: "Your canned food division is the most special, because it is mainly for the European and American markets. I suggest you buy a Southeast Asian cannery that specializes in canned seafood, which is now a very low price. ”

To put it bluntly, Song Weiyang is to open several sub-bases, and take advantage of the special market environment at the end of the 90s to rapidly develop these sub-bases into several major bases.

Nowadays, Master Kong and Uni-President are two bent enterprises, and their brands are not particularly loud in the mainland. The leading boss Jianlibao is going downhill again, the third Wahaha is also developing hard, and Huiyuan juice is only accumulating strength in Beijing, Tianjin and Lu.

Looking at the whole country, there is not a single company that can fight, and a large number of dying companies are waiting to be acquired. If you don't make a move now, when will you wait?

The premise is to raise funds to go public, otherwise there is no money!