Chapter 180 painstakingly advertises for the store

In the past few days, the business of the store is still the same, and there is no improvement at all, and the genius thinks, this Tieling is really like what the person in charge said when buying the store house, some rich people have gone to Shenyang to buy decorative materials?

In order to confirm, he went around the neighborhoods when he was fine, and when he saw who was decorating, he went in and asked where the decoration materials were bought.

After some investigation, the genius really understood that what the leader said was the truth, and many people went to Shenyang to buy materials for decoration.

At this time, Caizi thought of the small advertising stickers posted on the walls and the product leaflets distributed in front of some stores. If you want to bring back these customers who go to Shenyang to buy materials, you must increase publicity, and these small posters and leaflets may play a certain role. Inevitably, the price of decorative materials here is not much different from Shenyang, and these people should not realize this. Once these ideas were formed, he began to work on them.

Just as the sickle returned, the two of them began to run the matter, and after printing the materials at the printing house, the next step was to put up small posters and distribute leaflets. Scythe went to the labor market to find some people, and in less than a week all these things were arranged.

Fortunately, at that time, there was no unit management for these things, and there were all kinds of advertisements on the walls of the corridors and roadsides. Paste layer upon layer, you ripped mine off and re-pasted mine. It was repeated again and again, and after a long time, the genius felt that this was not good.

The reason is that there hasn't been much improvement since these ads were posted, and Caizi has been pondering the reason for this, and whenever he has time, he goes to the community to see if his little poster is still there.

A week later, he found that his little posters were covered by other small posters. He figured out that his own business is a long-term operation, unlike those traveling doctors who change places with one shot, no way, he thought of the newspaper again.

Genius and Scythe found the newspaper office, and they were received by a young man in charge of advertising in the advertising department.

The young man asked, "What company does your store belong to?"

Caizi said: "We are a private store, not a public one. ”

The young man said: "It's rare for a private store to advertise in our place! I'm afraid that your store is not honest enough, and if it is a false advertisement, I can't afford to be responsible, and I can't be the master of this matter, so I have to ask the editor-in-chief." ”

The genius said, "Then when will we listen to your letter?"

The young man said, "The day after tomorrow, I have a phone here, you can call and ask." ”

Genius and Sickle wrote down the number of the advertising department, and they left the newspaper office.

Two days later, Caizi called the advertising department, and the young man told Caizi that he could come and the editor-in-chief asked in detail.

Tsaiko and Scythe came to the advertising department and went to the editor-in-chief's office under the guidance of young people. It was a spacious room, with a large and imposing table, and the editor-in-chief was a middle-aged man in his forties, with a scholarly demeanor with nearsighted glasses.

At this time, he was very jealous, the young man introduced the two, and the editor-in-chief sat in the boss's chair, he just nodded, looking at the genius and the sickle curiously. Then he asked, "You two are going to advertise?"

Caizi said, "We are." ”

The editor-in-chief asked, "It's rare for private stores to advertise with us, tell me why you come to us to advertise?"

At this time, the genius thought, what to say? He looked at the sickle, and saw that the sickle had no expression. When I think of this, I think I'll tell the truth, right? If they don't give Deng, they'll pull it down.

Thinking of this, he said: "Our store has been open for almost three months, and we are dealing in new decorative materials, all of which are from large manufacturers, and they are all high-end. However, many consumers in Tieling somehow do not recognize. Before the opening, the person in charge of the valve factory told us that some rich people in Tieling went to Shenyang to buy these things, and later investigated this as a fact. We printed a lot of leaflets and small stickers to promote the city, but with little success. That's why we came up with the idea of doing a formal advertisement, and we found your newspaper. ”

The editor-in-chief asked the young man, "Have you seen their procedures?"

The young man said, "I haven't seen it yet." ”

The editor-in-chief said: "You two are right, the people of Tieling have a little ability, but they have all spent their money in Shenyang." Not only decorative materials, such as buying clothes, furniture, electrical appliances and so on, go to Shenyang to buy. I can't figure this out, but is it inevitable that the price of things in Shenyang is cheap!"

"We really didn't think about this before we opened the store," he said. ”

The editor-in-chief said to the young man: "We should support this kind of business development, you should review it first, put it in the appropriate seat on the page, and give it to them." ”

After that, he said to the genius and the sickle: "You can complete the procedures for advertising, and then you will directly discuss the specific matters with the advertising department." ”

The genius and the sickle left the newspaper office, and according to the list given by the young man, they began to go through various formalities. Like what industrial and commercial licenses, quality appraisals, and so on.

Although it is not a big matter, but this little thing, the genius and the sickle have been running for half a month.