Berner Films' stop-loss action can be regarded as a fulfillment of "Dragon Soaring" from another angle.

Unlike a senior executive couple of the Star Group, who like to compete and win, Yu Dong of Berner Film has pursued a business strategy that is actually somewhat similar to that of Molong Media over the years.

Don't make waves if you hold on to your development, and you should never be a bird.

It's also a guy who pursues a strategy of making a fortune in a muffled voice.

Speaking of which, if it weren't for watching the "Mermaid" Distribution Alliance make a lot of money in this year's Spring Festival, maybe there might not be so many companies playing guaranteed distribution in the industry this year.

Even if Yu Dong may not have figured out why "Legend of the Gods" is so miserable, at least the outcome of this movie is still predictable.

Bernard Films will not only lose the guaranteed buyout fee this time, but it is estimated that it will not even be able to earn back the distribution fee.

In this case, it is simply unwise to continue to throw money into it and fight "Dragon Thousands of Miles".

As a mature entrepreneur, Yu Dong would not make such a mistake.

Besides, even if Bernard Films really puts pressure on those theaters, will the situation change now?

Are you kidding?!

People in the cinema industry are pragmatic at best, and philistines if they are not good.

They don't care what the quality of a movie is.

In their eyes, the measure of whether a film is good or bad is very simple.

That's the box office numbers.

As long as a movie can bring them enough revenue, even if this movie is a bad movie like "Dream Showbiz", the theater side will also give it a jaw-dropping high-ranking film;

On the other hand, if it can't bring in revenue, even if the movie is "The Shawshank Redemption", which is known as the No. 1 in IMDB film history, it will only have the fate of staging the original seven-day tour.

Besides, the theaters in recent years have basically learned to behave.

In the screening agreements they sign with the distribution company, there is usually a clause that the theater company has the right to adjust the number of films in the event of poor box office revenue, and until the film is released early......

This "Legend of the Gods" is naturally no exception.

When the box office exceeded 20 million on the first day and the word of mouth completely collapsed, the theater company naturally did not hesitate to start this clause, taking out one or two super unpopular time slots every day to arrange screenings, and then replacing them with other movies half an hour before the screening on the grounds of 'no audience, temporary adjustment plan'......

It not only ensures the efficiency of its own theaters, but also leaves the distributor with nothing to say.

What a wave of 666......

…………

Monday, August 1, weekdays.

"Dragon Soaring Miles", which soared in the first weekend, ushered in the first box office decline after its launch.

This is, of course, the inevitable law of normal movies.

Compared with the previous day's record box office of 244 million yuan, Monday's box office figure 'plummeted' by more than 50 percent......

But it still received a box office figure of 121 million yuan.

This achievement also makes the cumulative box office of "Dragon Thousands of Miles" about to reach the cost recovery line mentioned by Li Mo in the interview - 750 million yuan.

Tuesday, August 2, weekday.

The single-day box office of "Dragon Thousands of Miles" reported 108 million yuan and continued to be in a downward channel.

After the cumulative box office exceeded 800 million yuan, Molong Media theoretically began to gain revenue from the follow-up box office.

Thankfully, it's 2016.

With the development of digital copyright technology, although pirated resources are still unavoidable, the cycle is much longer than five years ago.

If only five years ago...... Even three years ago, the day after the movie went offline, it was estimated that pirated resources would be put on the Internet.

Although this situation is unavoidable now, at present, the cycle of pirated resources starts at least two to three months......

For the producers and distributors, the film was already out of the film at that time.

…………

Thursday, August 4, the seventh day of the release of "A Thousand Miles of Dragons".

As soon as he finished the publicity in Pengcheng, Li Mo collapsed on the seat of the commercial car.

Whether it was him, everyone in the company looked tired to death.

Movie promotion is even more intense than the work of film shooting!

If you add the premiere in the imperial capital, the crew of "A Thousand Miles of Dragon" has run all the first-tier box office cities in the country in eight days.

It's hard to say anything else, in terms of desperate efforts, the crew of "Dragon Soaring Thousand Miles" definitely works hard enough.

No way, the original plane has been proven by countless examples.

The film marketing strategy of using high-density roadshows to increase the exposure rate of the film and then boost the box office can indeed have practical results.

Of course, most people in this time and space are still more superstitious about the aura that comes with big-name stars, and regard this kind of high-intensity roadshow as some kind of low-cost ...... Or is it an alternative that will only be chosen if there is not enough star appeal......

Dapeng's "Pancake Man", Wu Jing's "Wolf Warrior" series, and even Deng Chao's "Breakup Master" almost all achieved good results in this way.

But I have to admit that although using this method is more physically testing, the effect is really good.

It's just that for Tong Liya and Fat Di, the two of them are no longer tired to death, but they are no longer loveless!

Because tomorrow is the day when the two of them leave the publicity team and return to their respective crews.

"Sister Yaya, Xiaodi, the tickets of the two of you can be changed directly to tomorrow afternoon or evening," reluctantly opened his eyes and glanced at the two girls, Li Mo suggested: "Look at you like this, even if you rush back to the crew early tomorrow morning, your body can't cope with the normal crew filming work, it's better to rest in the hotel for one night today, and then set off tomorrow after resting." ”

“…… Don't make a noise about me, I want to get a good night's sleep right now. ”

This will be Fat Di's head is nothing but sleeping......

As for Tong Liya, she will already fall asleep.

"Feng Wen, change the planes of both of them to tomorrow afternoon, and then renew the hotel room for one more day. ”

This kind of thing really has to be decided by a man!

As of the seventh day of its release, the box office of "A Thousand Miles of Dragon" successfully exceeded the one billion yuan mark.

Li Mo's name has added another movie that exceeded one billion yuan.

Although various media still did not take Li Mo's words to surpass the box office of "Mermaid" seriously, various articles touting the possibility of "Dragon Soaring Thousand Miles" as breaking Li Mo's own box office record have begun to appear.

Even within Molong Media, there is a more optimistic tendency - believing that the box office of "Dragon Soaring Thousands of Miles" is very likely to exceed the 2 billion mark.

Regarding this kind of voice, Li Mo was optimistic on the outside, but in fact he was panicked.

No way, for most domestic films, the box office in the first two weeks can account for at least more than 60% of the final box office......

Although he jokingly shouted the slogan beyond "Mermaid", he never expected "Dragon Soaring Thousands of Miles" to get the key to the extension of radio and television like "Mermaid".

And now, the second weekend is just around the corner.