"Dr. Lu, please rest assured, about this program, our Jiangzhen TV station will definitely cooperate, after all, the people of the whole country who have been called on have been issued to care about archaeology and cultural monuments, but archaeology is really very strange to many ordinary people, this time Professor Lu, you can cooperate with our TV station and are willing to lead a team to carry out archaeology, which is undoubtedly a very good thing!"

In a conference room of Jiangzhen City TV Station, the director in casual clothes was in an abnormal mood, and his eyes were shining brightly with excitement.

Underneath is a middle-aged man visibly dressed in archaeological clothing, exuding a convincing temperament

Behind him were three or four trainees, holding notebooks in their hands and recording something.

"Wait, wait, Director Zhang, all this you said doesn't seem to have anything to do with our archaeology, this time according to the above task, we want to start an archaeological program with your Jiangzhen City TV station, this is no problem at all, after all, as archaeologists, we also hope that archaeology can be known by more people, but is there something too strange about the plan you mentioned, we are going to archaeology, not to put on a show, why do we do this? I don't think it's worth it, after all, these celebrities are pampered, and it wouldn't be good if they hindered the progress of archaeology."

"What's more, archaeology is far from being as simple and interesting as it says on TV, it takes more years of boring life, I'm afraid these stars won't be able to stick to it at all, you're just messing around"

Professor Lu Renzhang's head shook like a rattle, frowning, there were really some strange and doubts,

He is a professor Lu belonging to the Ministry of Culture, and this time he applied for a large amount of funds for the archaeology of Ghana's monuments, although he has been approved after the declaration, but he has put forward a very strange request, that is, the hope that the archaeology can cooperate with Jiangzhen City TV Station to make it a program.

In the above words, it is a very good idea to let more people know about archaeology and understand archaeology through the performance of the program, so as to know about the protection of cultural heritage.

In Professor Lu Renzhang's opinion, there is no problem at all with such a program, it is a scientific column, not to mention that it can also obtain funds, and even the attention of the people, he will naturally not refuse to count in one fell swoop.

But when I came to Jiangzhen TV Station, I was surprised when I saw Director Zhang, who was in charge of the program in front of me

Because what Director Zhang said about the content of the program and what he knew was the same as heaven and earth!

"Professor Lu, Professor Lu, listen to me, you listen to me, now you all know that it belongs to the era of traffic, it belongs to the era of stars, to say something unpleasant, although Professor Lu is very prestigious in the academic world, and very famous, but after the program is broadcast, I am afraid that in addition to those who are interested in archaeology, or your students and peers want to watch, this is not a simple thing, after all, as a TV show, it is more necessary to be entertaining and topical, only entertainment and topicality can arouse people's attention and curiosity, and only to have ratings, so that the ratings can be raisedso that more people can watch archaeological programs."

Director Zhang has obviously done detailed research and patiently persuaded him

"That being said, but we are a very rigorous archaeology, do you still want me to sing and dance to people on the show while doing archaeology? Or do you talk like those plays, and then do some cp, and then make some scandals? Is this still science? Is this still literature? Is this still archaeology? You're just messing around like this?"

Professor Lu's head shook like a rattle.

No matter how you think about it, it's all a mess and a mess, and it's not realistic at all.

"No, no, Professor Lu, what you said is not wrong at all, if it is the archaeology profession, of course, Professor Lu has the final say, and we also fully support Professor Lu's archaeology this time, there will be absolutely no obstacles, you are a representative with full powers, and it is precisely in this way that we will think of the role of inviting traffic stars, inviting Liu Xingxing to come over to participate in archaeology as a guest, you can completely block them, just tell them some simple topics, and I as a director mainly talk about these guests, and the topics generated by the popularity generated by these guests can attract people to look at archaeologyNot only that, Professor Lu, but you can also let more people know the knowledge of archaeology, the history of archaeology, the history and culture and the importance of archaeology, so that more people can come to protect archaeology, history, and cultural monuments. Isn't it good to kill two birds with one stone?"

Professor Lu Renzhang's face became more and more difficult to look at, his expression was tangled, and he always felt that Director Zhang in front of him was simply arguing with reason

But listening to what the other party said does have some truth, although Professor Lu doesn't want to admit it very much, it is undeniable that the effect of celebrities is indeed completely different from ordinary people.

A good traffic star can definitely cause a lot of people to watch the show and have ratings, but if there is no star, unless the quality of the show is very good, no one will care, and it is even possible that the quality of the show is really good, but there may be no one to care.

Now is the era when the smell of wine is also afraid of deep alleys.

It's not that people don't know the quality of the show, but now there are too many programs on TV and the news are so dazzling that people's appetite has been fed, and they don't know whether the show is good or bad just by looking at the name.

Too many hot news spots have made people have no patience for a long time to understand a story to understand a program, and what they like more is the kind of news that has a short-term stimulating effect, which can catch people's eyes.

This is why short videos are so popular today.

You only need to click on your phone, a short video, one or two minutes, or three or four minutes, can make people laugh, which really attracts people's attention.

Compared with watching a movie for two or three hours, it is better to foreshadow it for a long time.

I have to say that this is the convenience that technology brings to people, but it is also changing the way people live.

If you want to follow the trend, you can only follow the trend, otherwise you can only be pulled down by the trend.

This is the development of the times, and it cannot be stopped by the personal will of one person.

Professor Lu is well aware of this.

Although Professor Lu doesn't want to admit it, he knows very well that having celebrities join will indeed increase the exposure of the show