One very ordinary morning, Ronan met with Reed Hastings and the others at the Burbank Business Club.

I haven't seen him for more than two years, and the wrinkles on Reed Hastings' face have deepened, and the hair on both sideburns is almost completely white.

Presumably Netflix labored Reed Hastings.

Ronan decides to rescue Reed Hastings from Netflix's misery as soon as possible, so that he doesn't have to worry about Netflix anymore.

"Hello, Mr. Hastings. Ronan took the initiative to extend his right hand: "I'm Ronan Anderson, president of Relativity Entertainment Group, and we're meeting again." ”

Reed Hastings first shook Ronan's hand and greeted him, then asked with some confusion, "Mr. Anderson, have we met before?"

Ronan smiled and said, "We met at a party in Hollywood more than two years ago. ”

Reed Hastings searched for memories, and for a moment he couldn't remember them at all.

Ronan introduced him to the person who accompanied him: "This is García Rodríguez, you already know each other. This is Connie Hudson, my assistant. ”

Connie and Garcia shake hands with Reed Hastings.

Reed Hastings couldn't remember when he had met Ronan, so he simply stopped reminiscing and introduced the middle-aged man next to him: "This is Mark Randolph, my friend and entrepreneurial partner. ”

Ronan shakes hands with Mark Randolph: "I've heard of you, a famous operational genius in Silicon Valley. ”

"Mr. Anderson has won the prize. Mark Randolph laughs and says, "Mr. Anderson is a genius who has achieved such remarkable things in Hollywood at such a young age. ”

These days, Mark Randolph has also looked at various materials from Embassy Pictures and Relativity Entertainment, and has explored this possible opportunity with Reed Hastings several times.

After a brief greeting between the two sides, they quickly got to the point.

Reed Hastings doesn't have time to waste, time is very important to Netflix, and early confirmation of cooperation, or reaching a consensus on other aspects, will also allow him to relieve this heavy burden.

After previous negotiations with Pestella, Reed Hastings has been denied a blow and lowered his expectations slightly.

Reed Hastings was prepared for both hands before he came over this time.

After this period of understanding of Embassy Pictures and its parent company, Relativity Entertainment, Reed Hastings roughly analyzed that the cooperation promoted by García Rodriguez from personal ideas to company inspection and contact is nothing more than two ways.

One is that the other party directly invests in Netflix, and the other is to buy Netflix.

The former is the ideal way to work together, not only to secure funding, but also to continue to lead the development of Netflix.

In any case, this is their own child, even if it is Mark Randolph and his entrepreneurial team who really raised this child.

The latter is not unacceptable, after being rejected by Pepsi, he wants to open it, and it doesn't matter if he sells it to other companies, at least he can stop the loss and let him get out of his current predicament.

Reid Hastings looked at Garcia and took the lead and said, "Mr. Rodriguez, the last time we met, you said you wanted to work with Netflix, may I ask ......"

Garcia laughed and said, "We do want to work with Netflix. We conducted a preliminary investigation of Netflix and reported to the head office, which believed that Netflix's channels were an effective complement to the distribution around Embassy Pictures. ”

Hearing this, Mark Randolph frowned slightly, the other party obviously didn't pay enough attention to Netflix, as if he was only using Netflix as a supplementary channel for movie distribution.

Compared with Reed Hastings, Mark Randolph is the person who formed the Netflix entrepreneurial team, and single-handedly created Netflix and developed Netflix, and has an extremely deep affection for Netflix.

Reed Hastings was initially only in charge of funding, and it wasn't until the end of 1999 that he actually got involved in Netflix's business.

Garcia looked at Ronan and said, "The head office attaches great importance to my proposal for cooperation, so Mr. Anderson wants to talk to you personally after understanding the situation." ”

Of course, Ronan will not say anything about how promising Netflix's future is, and according to Garcia's words, he said according to the plan he made: "My Relativity Group integrates film production and distribution, and distribution is the key to it, and Netflix's Internet rental business can further improve my distribution channels." ”

Reed Hastings could hear that Relativity Entertainment was interested in Netflix, but how big that interest would seem to be a question mark.

"Mr. Anderson. Mark Randolph couldn't help but interject: "Netflix's business model represents the future, and the potential is limitless!"

Ronan looked at the de facto founder and operator of Netflix and said, "With all due respect, Mr. Randolph. For Hollywood and film studios, Netflix's rental and sales business is just one of many channels around the film. ”

Mark Randolph subconsciously wanted to refute, but the words were pressed in his heart, but he didn't know what to say, because Ronan said that there was no problem at all, Netflix's business is indeed just one of the many movie peripheral sales channels, and it is still an inconspicuous kind.

Reed Hastings gave Mark Randolph a look, signaled him to be calm, and said, "In this way, Mr. Anderson's interest in Netflix is mainly to supplement the film distribution channel. ”

Ronan nodded, "Yes." Relativity Entertainment got a late start in Hollywood and is currently refining various distribution channels. He kept lowering his expectations: "I've always had an expectation of a thriving Internet, and I talked to you about working together two years ago when I met Mr. Hastings at a party to promote Netflix." ”

Reed Hastings looked at Ronan, as if a young man had talked to him about working with Netflix, could it be this Ronan Anderson?

But at that time, I didn't pay attention to it at all, completely ignoring the existence of the other party, and the memory left behind was too weak.

Ronan continued: "It's a pity, at that time Mr. Hastings refused, Relativity Entertainment was also in the entrepreneurial stage, I didn't have the energy to take care of anything else, this year the company has gradually entered the right track, I have considered Internet channels, ready to let Embassy Pictures establish an Internet distribution department, the original plan has been on paper, I didn't expect Garcia to recommend Netflix to me." ”

He was particularly sincere: "I specifically asked people to have a preliminary investigation of Netflix. If Netflix can become the Internet distribution channel for Relativity Entertainment, I don't need to set up a separate online distribution department. ”

The implication of this statement is extremely obvious, if we can't cooperate, Relativity Entertainment will continue the original plan and establish a network distribution department.

Reid Hastings didn't seem to understand: "Netflix is currently the largest Internet video rental company in the United States, and it is more than enough to meet your company's requirements. ”

"That's good. Ronan didn't seem to care about the other party's boasting: "We naturally have a basis for cooperation. ”

The information held by the two sides is completely unequal, Ronan knows everything about the inside of Netflix, and Reed Hastings only knows public information about Relativity Entertainment.

Reed Hastings had no idea about the plan that Ronan had been holding in his head, a takeover meeting attended by just five people.

In order to wait for this best opportunity now, Ronan has been planning and preparing for more than two years, which is certainly not comparable to Reed Hastings's new contact with Relativity Entertainment.

Reed Hastings gets straight to the point: "How do you want to work with Netflix?"

Mark Randolph also pricked up his ears, and the best way to cooperate is undoubtedly Relativity Entertainment's capital injection, without interfering in Netflix's operation and management.

In other words, Netflix actually belongs to Reed Hastings and him...... No, it's owned by Reed Hastings.

Since Reed Hastings fully involved in the Netflix business in 1999, he was demoted from CEO to co-executive officer, and then demoted to president of operations.

If it weren't for the reluctance to Netflix and the deep personal friendship with Reed Hastings, perhaps he would have left Netflix.

At present, he and Reed Hastings have a clear division of labor, Reid is in charge of the company's decision-making and funding, and he is responsible for the day-to-day operation of sales and the website.

Reed Hastings asked directly, and Ronan didn't go around in circles, saying, "If you want to work with Relativity Entertainment, Relativity can offer two ways to cooperate. ”

"Speak. "Reed Hastings has always been very composed.

Ronan said calmly: "First, Relativity Entertainment invests in Netflix, gets an absolute controlling stake in Netflix, and reorganizes Netflix's board of directors. Of course, the two can retain no more than 10% of Netflix's shares, continue to work at Netflix, and broaden this film distribution channel. ”

Reed Hastings' heart is sinking, and capital injection is the ideal way to work together, but this type of capital injection is not what he wants.

What's the difference between this and selling Netflix? So what kind of voice do you have to say about the shares and the board of directors?

Ronan looked at Reed Hastings and knew that what he had just said was just the ideal plan to take ownership of Netflix and have Reed Hastings work for him......

But that's just an assumption after all, and a hard-line company leader like Reed Hastings won't be the one who works for him.

If Netflix's piece of cake is the size of a few years from now, even a single-digit stake would be enough for Reed Hastings to stay on Netflix.

The current Netflix plate is too small.

Ronan is also tempting, it would be best if he could keep Reed Hastings, if not, forget it.

Reed Hastings excels at capital mobilization and company development decisions, not Netflix's internal operations.

From the inception of Netflix to the present, the operation has actually been in charge of Mark Randolph.

"What about the other one?" asked Reed Hastings.

Ronan said directly: "Relativity Entertainment has acquired Netflix entirely. ”

./book_

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