"Ah, that's it, ah, that's it. Blooming in the spring, fourteen or sixteen, ah June six, watching Gu Xiu, six or nine heads in spring, such a package is too uncomfortable, I can't open my mouth, I can't keep up with the walk, you say it's uncomfortable, it's not uncomfortable, you say it's uncomfortable!"

"Ouch, hehehe...... Ouch, hehehe...... Yes, yes, yes, yes!

"Is this okay?"

"This is the commentary we packaged!"

"Don't talk nonsense. I've figured it out, and people like you have ruined all of our good things. ”

On the TV, the Spring Festival Gala was playing, and Zhao Lirong and Gong Hanlin's "So Packaged" made people laugh.

Packaging, when Song Weiyang just crossed over, was still relatively unfamiliar to the Chinese people. But in just the past year and a half, it has become a social phenomenon, products talk about packaging, celebrities also talk about packaging, and they are even compiled into the cross talk of the Spring Festival Gala.

What is refracted from this cross talk is the packaging chaos that spreads across the country.

Today's Spring Festival, Song Weiyang celebrates the New Year at home, and his mother, eldest brother, sister-in-law, and nephew sit around and have a lively Chinese New Year's Eve dinner.

"Teacher Zhao is really not easy. Song Weiyang said as he nibbled on salt ribs.

Sister-in-law Cai Fanghua said: "It's not easy, I'm still singing and dancing when I'm old." ”

Song Weiyang pointed to the TV: "The moment I knelt just now, I should have fallen unexpectedly." ”

Song Qizhi said: "No, I think it was deliberately designed." ”

"It's also possible. Song Weiyang smiled and did not argue.

These classic cross talk sketches will be turned out and appreciated over and over again in the future, and the professionalism of the artists will also be talked about.

In "So Packaged", Zhao Lirong knelt down because of a leg injury. The broken gun belt in "The Protagonist and the Supporting Role" is also an emergency situation on the scene. In the case of actors who are not at home, it is likely to directly cause a performance accident, but Zhao Lirong, Gong Hanlin, Zhu Shimao, and Chen Peisi immediately responded and cooperated tacitly, so they didn't let the audience see it, and even took advantage of this to increase the effect of the show.

This Spring Festival Gala, I sang a lot of popular songs, "You at the Same Table", "Seeing Flowers in the Fog", "It's Not Raining, It's Not Windy, There's Sun in the Sky", "There Is a Cloud Made of Rain in the Wind", "Hot Girl", "Chinese Folk Song", "I'm So Happy Today", ...... Too much, too much. The quality of the song made Song Weiyang, who had experienced the Spring Festival Gala in the 21st century, sincerely sigh.

When he saw Xie Dong singing "Smiley Face", Song Weiyang couldn't help laughing.

Song Qizhi asked: "I didn't laugh when I watched Feng Gong's cross talk just now, what are you laughing at?"

Song Weiyang pointed at the singer Xie Dong and said, "Do you think this Xie Dong looks like Mr. Hou Baolin?"

Guo Xiaolan took a closer look and said in surprise: "It's really a bit similar, the two of them are relatives?"

Song Weiyang said: "It's not a relative, it's better than a relative, and it's good to be a family." ”

"Why does this sound weird?" Cai Fanghua couldn't help but glance at Xie Dong on TV a few more times.

Well, Mr. Hou is an old artist, let's not joke about his old past - this farewell 404, the Hou family has already admitted it.

"Don't say anything, come, drink!" Song Weiyang said.

Song Qizhi took a sip, put down the wine glass, and sighed: "In the past, the wine was brewed and worried about sales, but now the production can't keep up, and I don't know whether to be happy or have a headache." ”

"Sell as much as you can produce, and don't buy loose wine to can. Song Weiyang reminded.

"I know this, the tree is very popular. Song Qizhi said with a smile.

Historically, Qin Chi photographed CCTV in 1995, a little-known small winery, once famous all over the world, in the original words of Boss Ji: "Every day I drive into a Santana to the central station, and I drive a luxury Audi." In 1996, Qin Chi made persistent efforts and won the CCTV bid again at a high price of 320 million yuan.

Due to the inability to keep up with the output, it was finally exposed in 1997: Qinchi's annual production capacity of raw liquor was only 30 million tons, and a large number of loose liquor was purchased from other places, plus the original liquor and alcohol of the factory, blended into low-alcohol liquor, and then sold to the whole country with the trademark of Qinchi.

As soon as the news came out, Qin Chi was cold.

In fact, Qin Chi's practice is completely legal. Whether it is buying loose liquor, or blending it with your own original liquor and alcohol, it is a normal behavior in the liquor industry. Even in the 21st century, most of the low- and medium-grade liquor is blended with alcohol – as long as it doesn't use industrial alcohol, it's allowed by law and it's harmless to humans.

Even high-end liquor must be blended with the original liquor, which is a wine-making process, and the top blending masters are the treasures of the distillery.

If alcohol or loose liquor is used, but claims to be the original liquor, it is called deceiving consumers.

At that time, the media was deliberately inducing consumers to think crookedly and kill Qin Chi, so that other liquor companies did not dare to mention the word "blending" later. And the timing was too coincidental, as soon as Qin Chi's bid contract expired, the newspaper suddenly exposed, followed by overwhelming negative news.

So some people speculate that Qin Chi offended CCTV, and some of the advertising fees were delayed.

Now Song Weiyang has a good relationship with CCTV and has a very pleasant cooperation, even if they buy loose wine and blend it into low-end products, there should be no major problems. However, CCTV is too hateful, and one day there may be peers who will be jealous and bribe the media to create a messy scandal.

Of course, the consumption of alcohol is mixed with low-end wine, and the Song family will not give up in this situation. The whole industry is doing this, and the state allows it, and the blending process is becoming more and more advanced, and it is no problem to export it.

In fact, if Qin Chi had immediately activated crisis public relations when he encountered a scandal, the loss could have been minimized. But Boss Ji has no sense of crisis public relations at all, he thinks he is reasonable and legitimate, and he doesn't pay attention to the relationship with the media, so the wall fell down and everyone pushed it, and he died as he deserved.

Not only Boss Ji of Qin Chi, but also Boss Wu of Sanzhu, was also slow to react in the face of the crisis, or even no reaction at all, causing the scandal to get bigger and bigger!

That's why Song Weiyang set up a public relations team, and the media is the focus of public relations.

In the special environment of the 90s, it was better to offend officials than to offend the media, especially those big media.

At the time when the anti-Japanese articles of the industrial and commercial circles were published, although Song Weiyang hid in the school and did not see the reporters, Yang Xin and Yang Dexi served the reporters very thoughtfully. And every reporter has a generous fare, and the staff is short, as long as Xifeng doesn't go too far, those reporters who collect money will definitely help say good things.

Throughout the Spring Festival, Song Weiyang was busy.

The company selected two potential young people and stuffed them into the brand strategy and public relations team, and Song Weiyang personally guided and taught. Chen Tao only went back to his hometown for three days, and then hurried back to study with the two young people. The three of them will be temporarily transferred to the Advertising and Publicity Department to work part-time, slowly learn and grow in practice, and then use this team to develop the two groups.

On the eighth day of the first lunar month, Song Weiyang dragged his luggage to Shenghai, and returning to school to register was not the point, the point was that there was a deal waiting for him to pick up money.

Zheng Xuehong and Chen Tao also followed, and they took their private money to make a lot of money under the leadership of Dr. Ma. What futures are, they don't know, but it's certainly right to follow Dr. Ma.