365 Gift-giving
The wholesalers quickly contacted the hotels with the mulberry juice snatched from the annual meeting, and the Shakya apple juice produced by Kunyang before achieved a good response, and this batch of mulberry juice was no exception.
"Boss, Kun Yuan came out with a new juice a year ago. When Liao Chuang, the owner of Bazhen Juice Factory, heard the news, he was very calm.
"yes, I see. This time, the output of the gift box for the New Year packaging was cut in half, and everyone will have a holiday, and we will continue to work hard next year. ”
Even though the salesman's voice revealed anxiety, what could he do? Kunyuan juice factory has no rivals in Tongcheng or even several cities around Tongcheng, except for carbonated drinks, none of the several fruit juice companies can recover the market from Kunyuan's hands. In addition, not long ago, the industry's leading boss Shuangyuan Juice has gone bankrupt, and in such a bad overall environment, Kunyuan can go against the market, which shows how bullish it is, and they can only tremble.
"Boss, do you mean that we just gave up on the market for the New Year?"
"Xiao Zhao, you have to understand, some things are forced, the current market environment is not very good, this year's prices have soared like that, production costs are also increasing, if our juice prices are rising, then how can we be worthy of so many years of support for our old customers. ”
"But there are also difficulties in the factory, so we mainly need to preserve our strength at present and wait until next year to continue to develop the market. ”
Liao Chuang didn't believe this, but what could he do? Admit that the juice in his factory is not as good as others? Cut the original high-end price by half to save the decline?
Sometimes Liao Chuang is quite envious when he sees several cheap juices on the market, although their taste may not be the best, but their market has at least not been eaten away by Kunyuan.
At the beginning, Bazhen Juice Factory took the high-end route, and even the production technology was NFC technology imported from abroad, that is, non-concentrated reduced juice technology. In the past, when the market was mixed with concentrated juice and water, this NFC technology was unique at that time, but after Kunyuan was established, his Bazhen juice was abandoned by consumers.
Kun Yuan doesn't have any technology with you, they are the most ordinary juice squeezing technology, but they can't stand other people's juice is delicious, and the word good is simple, but it is often difficult to achieve everyone's unanimous agreement, Kunyuan Juice Factory has been established for half a year since it easily unified the taste of Tongcheng, and almost no one does not recognize the taste of Kunyuan juice.
"But boss, Kun Yuan's batch of juice did not flow to the market in large quantities, it was only an internal supply, and now it can't be bought on ordinary shelves, and I heard that it has been fried to thirty yuan a bottle. "Manager Zhao of the marketing department originally just wanted to ask the boss if it was necessary for their factory to order some to come back and taste the taste, to see if there was anything to learn.
"What are you talking about? There is no large inflow into the market? That is to say, Kun Yuan's new juice will not participate in the competition of the New Year gift box? Then Xiao Zhao, what are you waiting for, why don't you quickly notify Lao Feng on the production line and ask him to work overtime for me to open all the production lines, how much money will be wasted in a day of this idle production line?"
"But boss, you just weren't..."
"Ahem... The Spring Festival gift box is the highlight of our juice factory every year, Xiao Zhao, you still have to hurry up and urge the people below to bring up the production. ”
Manager Zhao is obviously the manager of the marketing department, and production is the business of Manager Feng in the workshop, but he did not refute, but left the office obediently.
Liao Chuang has already made up his mind, wait until the New Year gift box is completed for a few years, and the juice factory will be redeemed in the spring next year, and it is best to exchange it to the Kunyuan juice factory for a regional sales agent under their hands, otherwise they will always pick up the market that others don't want, and this situation is too difficult.
I heard that this year, just as an agent of Kunyang, many wholesalers have made a lot of money, which is better than guarding this half-dead juice factory.
Unlike the mood of the juice factory's peers, many rich people in Tongcheng like this batch of mulberry juice very much.
If there is any specific reason, the delicious taste only accounts for a small part of the reason, and the attribute that really makes this batch of mulberry juice hot is because of "tonifying the kidney".
Mulberry has been a medicinal and edible ingredient since ancient times, which is very similar to wolfberry. However, mulberry juice also contains a large amount of anthocyanins, antioxidant, kidney tonic and other characteristics added by wholesalers in private soon made mulberry unimpeded in the upper market of Tongcheng.
But anything that can tonify the kidney, regardless of whether the kidney's effect is strong or weak, is loved by men after all. This batch of juice is made by removing the residue from the mulberries and becoming sweet and smooth on the palate. Pour that sweet taste into your mouth, is this a drink? That's nourishing.
In the past few days, Ma Chaofan has been busy with mulberry juice every day, and he can't find the north. When it was time to give gifts as the year approached, the things that were originally given to him were almost arranged, but Kun Yuan's newly appeared mulberry juice disrupted his plan.
Previously, Ma Chaofan bought the last batch of bubble kumquat on the market at a high price, and this mulberry juice could be used to give it to Shi Wenyu who was far away in Jincheng.
A rich person of Shi Wenyu's level is actually the most difficult group of people to give gifts to Ma Chaofan. There are many things such as gold and high-end liquor, and maybe the things that are sent back to others are more expensive than yours, and it is not a simple job to climb the relationship.
The appearance of Kunyuan mulberry juice and bubble kumquat gave Ma Chaofan a good opportunity, Shi Wenyu didn't ask for so many valuable gifts before, only a batch of Tongcheng native products that he sent over last time did not refuse, what does this mean? Shi Wenyu may eat this set.
So the package full of Tongcheng local products was once again sent to the plane to Jincheng, and this batch of bubble kumquat and mulberry juice caused a lot of turmoil in Jincheng.
"Mr. Shi, isn't it about to celebrate the New Year recently? I sent you a batch of Kunyang's specialties, this time there is a batch of newly listed mulberry juice and a few boxes of bubble kumquats. ”
"Ma Chao, you are so polite. Obviously, the mood of the two has changed a lot, and it can be seen from the title of the dialogue that Ma Chaofan's name is Shi Wenyu Shi Zong, and Shi Wenyu's name is still Ma Chaofan's nickname in the university.
Ma Chaofan was stunned for a moment and then said with a smile: "We are all classmates, a little specialty is nothing, but let me tell you, have you ever eaten the bubble kumquat here? This is not an ordinary kumquat, it has some other functions..."
After all, Ma Chaofan is most familiar with all kinds of new things, so the characteristics of this kumquat hangover were quickly discovered by them.
Here, Shi Wenyu hung up the phone and instructed his subordinates: "Before I go to the reception tomorrow, help me go to the company to pick up a package." ”
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