Chapter 396: Many times unhappy

Whether it is a fake or a genuine product, it will eventually be tested by the market.

On May 1, "Flying Immortals" and "Crazy Pineapple" were released along with several other new movies in the same period.

Both films have launched active marketing and promotion activities, the main battlefield of the crew of "Flying Immortals" is in Kyoto City, and the main battlefield of "Crazy Pineapple" is in Jiangnan City.

In just one day, these two crews ran five or six offline roadshows in their respective cities, which can be said to be very desperate.

And the effect is obvious.

In the city of Kyoto, the attendance rate of "Flying Immortals" is not bad, and the popularity is also very high, and many movie theaters give high-ranking films, at least in the city can get a good score.

In Jiangnan City, "Crazy Pineapple" is the same, most theaters still arrange a lot of filming sessions for face, at least the box office on the first day will not be too bad.

As for the rest of the place, it is up to each to do his own thing.

……

Chen Feng has been running around with the crew of "Flying Immortals Outside the Sky" all day, on the one hand, he has to take care of An Ruohua and doesn't want her to be too tired, on the other hand, Han Xiaohong also specially brought him to the stage and asked him to help play the song "The Original Scenery of Hometown" to help the audience.

Not to mention, when Chen Feng played the moving melody with the ocarina on the spot, many fans were very happy and excited, and even many people chased after Chen Feng to ask what instrument Chen Feng used, where to buy it, and whether it was easy to learn.

Well, the charm of music is still great!

And when someone uploaded the video of Chen Feng playing the ocarina on the Internet, more people began to talk about this beautiful song and the movie "Flying Immortals".

Especially after the first few groups of audiences who watched the movie walked out of the theater, they also went online to express their feelings.

"Wow, the movie "Flying Immortals" is not bad, the special effects are online throughout the whole process, the acting skills are online, and the plot is relatively smooth, maybe ...... This is what a Xianxia movie should look like...... Anyway, it's not a bad movie like "Shushan Immortal Love", I recommend everyone to watch it!"

"It's not just a bad movie, in my opinion, this should be a milestone work, it really deserves to be directed by Han Xiaohong, as soon as it is released, it is extraordinary, this film can definitely lay the foundation of Xianxia movies, this is the Xianxia world in people's dreams!"

"The flying sword special effects are well done, and the overall plot is actually a bit draggy, but it's smooth, so I'll play 7.8. ”

"I'm the only one who thinks the music before the final war is good? I cried in the theater at the time, and the music was so good!"

"Upstairs, don't you know, the scene I watched today was the crew roadshow field, and the author of the song, Chen Feng, played that piece on the ocarina on the spot!"

"Wow! Chen Feng, it's him again...... Why do you use the word 'again'?"

"The live video is here, everyone go and watch it!"

Soon someone found a video of Chen Feng playing "The Original Scenery of Hometown" live, and when they saw Chen Feng playing that beautiful music on the ocarina, everyone felt a little incredible.

"It's so nice, Ocarina, what kind of instrument is this, is it easy to learn, I want to learn it too!"

According to Chen Feng, the ocarina is a relatively easy instrument to learn, and as long as you practice more, you can play this piece. ”

"Really, I'm going to buy it now!"

……

With the spread of the song "The Original Scenery of Hometown", more and more people have begun to understand the movie "Flying Immortals".

Although Chen Feng and others have no time to go to other places for the time being, the spread of online videos is not limited by geography, and many people have booked tickets for "Flying Immortals" after watching the video on the Internet.

As a result, the box office trend of "Flying Immortals" is getting higher and higher.

……

And "Crazy Pineapple" does not have this advantage, although in Jiangnan City, Xu Siyuan also got a high film by relying on his connections, but this is only limited to Jiangnan City.

Out of Jiangnan City, "Crazy Pineapple" does not have much advantage.

After joining Jonway Entertainment, Shan Shuangshuang also made a cameo appearance in "Crazy Pineapple", so she has recently spared no effort to help Xu Siyuan promote "Crazy Pineapple", although the effect is better, but after all, there is a limit.

After all, it is a low-cost follow-up film, although the funds of "Crazy Pineapple" are higher than "Crazy Stone", there are still no big stars, and several leading actors are also potential stocks in Jonway Entertainment Company, and they are all counting on this film to explode and turn over.

It's a pity that it seems to have backfired.

A few days before the movie was released, "Crazy Pineapple" was only a little better at the box office in Jiangnan City, but the overall box office was declining.

Even if it rubbed off the popularity of "Crazy Stone", even if a lot of publicity and promotion was invested, the box office of "Crazy Pineapple" after its final release was lower than Xu Siyuan expected.

On May 1, the first day, the box office of "Flying Immortals" successfully exceeded 100 million on the first day, with specific data of 117 million.

Although this number is not too high, considering the reason why the schedule is inactive as a whole, it can actually be regarded as a thing of the past, and it can even be said to be a small explosion.

And "Crazy Pineapple" had a box office of 33 million on the first day!

33 million, this data is actually higher than when "Crazy Stone" was released.

As a follow-up work, it is already quite good to have such a first-day box office.

However, Xu Siyuan is not satisfied, because the investment in "Crazy Pineapple" is much higher than that of "Crazy Stone", and the intensity of publicity and promotion is not the same, although the box office on the first day is higher than that of "Crazy Stone", but if you calculate carefully, it is actually a bit of a loss.

So Xu Siyuan was very unhappy.

The next day, though, he was even more unhappy.

Because the next day, the box office of "Crazy Pineapple" dropped again, from 33 million to 29 million.

On the third day, Xu Siyuan was twice as unhappy.

Because the box office of "Crazy Pineapple" has fallen by 24 million.

Well, the box office of this movie is showing a continuous decline.

Although in three days, this small-scale follow-up film has received 86 million box office, and according to this trend, there is no suspense that the total box office will break 100 million in the end, but this is far from reaching Xu Siyuan's goal.

Xu Siyuan initially invested in this film with a small and broad mentality, and even had an unpleasant relationship with many people in the company because of this, but now the harvest is obviously not as expected, which is a failure for him.

Even if the film can make some money in the end, it has lost its strategic significance.

Correspondingly, Han Xiaohong's "Flying Immortals" has maintained a single-day box office of more than 100 million for many days!

Obviously, with the gradual outbreak of word-of-mouth, the box office results of "Flying Immortals" have also begun to rise!

()

Sogou