Chapter 601: Overseas Marketing
The schedule of "Dayu Controls the Water" was finally set on December 14th, Friday.
In another time and space, a total of 13 films were released on the same day. In this world, only four films, "Dayu Controls the Water", "My Neighbor Totoro", "The Second Child is Coming", and "Spring Marathon", were released on the same day.
Although "My Neighbor Totoro" is Miyazaki's masterpiece, many people have seen it on the Internet, and the number of viewers it can attract is limited. As for the other two low-budget movies, they are not of the same magnitude as "Dayu Controls the Water" at all.
In the mainland market, with Lu Lin's golden signboard and the film's plot special effects, it is not difficult to become a hit, and what makes Longlin Pictures care about and value the global market is more.
Japan, South Korea, North America, Europe, and even North Africa and other countries and regions must carry out publicity and marketing. At the same time, it cannot be left behind in China, so as not to be said by netizens to "cater" to foreigners, and perfunctory to the domestic market and audience.
In the next month or so, Lu Lin basically has to run both at home and abroad, and he has to take care of the promotional activities of "Living Together in Time and Space", and it is impossible not to go to a single promotional event. So his itinerary was full at once.
In the office of Longlin Pictures, Gao Wen, who was dressed in a professional suit, took the itinerary record book and told Lu Lin about this week's itinerary, which can be said to be quite compact, often flying from this city to that city, domestic to foreign, and then domestic and foreign.
The main creators who participated in the domestic publicity activities together are still more complete in China. Foreign activities are basically dominated by Lu Lin, Wu Jing and Fat Di.
First, the three of them are relatively young and can adapt to this high-intensity activity arrangement. Moreover, Wu Jing is still quite popular abroad, although Fat Di is less famous overseas, but she is a young and beautiful girl.
said that this weekend, the publicity and distribution team of the crew of "Dayu Controls the Water" mainly composed of Lu Lin, Wu Jing, and Fat Di arrived at Haneda Airport in Japan by plane.
The person who came to pick up the plane was still the head of the international department of the partner Toho Co., Ltd. Koji Sekiya.
The lifelong employment system is popular here, so even if it is ten years later, Lu Lin will not be surprised to see Sekiya Hengji coming to pick up the airport on behalf of Dongbao Company.
The airport is not a place for small talk, so everyone exchanged pleasantries and rushed to the hotel.
In the car, Sekiya Hengji couldn't help but talk about the live-action work of the "League of Legends" series produced by Toho - "Three Ninja Havoc in Noxus".
This summer, it won 10.7 billion yen at the box office in the Japanese benzene market, which translates to about 680 million yuan.
The results are passable, but they are too far from what Dongbao originally envisioned. What's worse is that the ninja theme is unique to Japan, and audiences in other countries are not particularly interested, not to mention the overseas box office, and they have not yet been able to enter the mainland market, which makes the executives of Toho Company depressed.
is also a film with the theme of "League of Legends", and Longlin Pictures has made a lot of money. They are making a little fuss, and they are not as good as anime movies to make money, they are really more human than human, and they are so angry!
Guan Gu Hengji didn't complain about these words, but only said that the director the company was looking for was not good, and if Lu Lin was invited to direct, it wouldn't be like this.
The latter only said that he was leaning on the chair of the car, smiling politely, and did not express any opinion. The structure of Dongbao is still a little smaller. The copyright issue of "Ionia Three Ninjas" can be related to Longlin Pictures for a year or two.
At the beginning, I wanted Lu Lin to be the producer, and I didn't want to share the box office revenue of the Japanese benzene market, but I was still thinking about the mainland market, which really made people laugh and cry.
If it weren't for the conservative xenophobia in the Japanese benzene market, he would have bothered to pay attention to Dongbao in many ways.
Guan Gu Henger saw that Lu Lin was not in high spirits, so he hurriedly apologized and said that Lu Lin had a tired journey and he should not disturb the rest.
That's right, Lu Lin is running around these days, and he's very busy, so how can he be in the mood to listen to his gossip.
When I arrived at the Peninsula Hotel Tokyo, I didn't bother to wander around and rested early. Because the next day, there was a relatively grand press conference.
Although the box sales of Longlin Pictures in the Japanese film market cannot be compared with that of North America, it is more stable. After all, they are both Asians and have similar faces. Popular entertainment such as movies, television, and songs also have places where they can communicate with each other.
In addition, the live-action film market here is not developed, let alone the domestic special effects blockbusters, so you can basically only choose between Hollywood blockbusters and Longlin Pictures' films.
Because of some cultural reasons, people in this land prefer Lu Lin's films, especially the "Flood Series" represented by "Hou Yi Shooting the Sun" and "Lich War".
The film market is very important to Longlin Pictures' overseas marketing, and it has become the first stop of Lulin's overseas publicity many times.
said that the next day, Lu Lin and his entourage got up early, and after eating, they rushed to the media conference venue by car.
Speaking of trips, it's pretty close. The Peninsula Tokyo is just over 200 meters away from the Hibiya Chanter Shopping Mall, where Toho Co., Ltd. is located. The media meeting was arranged in the cinema on the fourth and fifth floors of the commercial building.
The reason why I want to take the car is because there are too many fans who have come here, and the people in Wuyang and Wuyang in front of the business are all people, not to mention inside. By car, you can take the underground parking lot, take the special passage and elevator.
At the press conference, Shimatani Nengcheng hurried over shortly after Lu Lin arrived, looking very rude and sorry.
During the greetings, he did not mention the politeness, but said that after the press conference began, he first filmed his feelings, interviewed the media, and then played the clips.
The reason why I didn't choose to screen it is that the dubbing of the Japanese version has not been done yet. Moreover, the domestic audience hasn't watched it yet, so let the people of the neon country see the feature film first, and they may not be able to spray it if they are carried to the Internet!
However, the feature film clips that add up to more than 20 minutes still make these guys watch with relish, and they are hotly discussed at the end.
"Lu Linsang deserves to be the best director of commercial films, and the special effects are still shocking!"
"Dayu uses a golden hoop stick to beat the monkey-like Wuzhiqi, it feels a little weird!"
"I'm looking forward to being released soon, I like to watch traditional Chinese mythological blockbusters the most!"
"Well, I like Chinese stuff too!"
……
However, it was said that Lu Lin finished his activities in Japan, and then busily took a plane to South Korea, and then returned to Shenghai, Jiangcheng, Shancheng, Beijing, and flew to Hollywood, Paris, Berlin, London, .......
In about a month, Lu Lin flew around the world, and if he was lucky enough to catch up with a plane crash, he might be able to travel through another world!
After a month, Lu Lin, who had not rested well, felt that he had lost weight, but fortunately, the effect was remarkable, and he was warmly welcomed by local fans almost everywhere, even including the black brothers in Africa.
Of course, in the film market in Africa, South America, the Middle East, and India, Longlin Pictures only did it symbolically, and did not enter it in a big way, and East Asia and Southeast Asia are the basic plates!