The man said to Guan Qing, "You are from the customer service department, I am the person in charge of the marketing department of Bilan Real Estate, surnamed Yu." ”

This Bilan real estate once asked Shengse to do a design drawing, and Guan Qing communicated with him once on the Internet. She made the man a cup of tea and invited him to sit down and talk.

The man went straight to the point, saying that the design drawings they made last time were okay, so they came today to inspect the operating environment of the company, and they were going to choose one of several advertising companies to produce print advertisements for the real estate company.

It was the first time for Guan Qing to talk to customers about business, and she had no experience, so she could only say tentatively, "It's late today, our director has left the company, why don't you come back another day?"

"This matter is more urgent, today to determine the advertising agency, I have visited four large advertising agencies, you were not in our plan, if it wasn't for the design drawings made last time, I wouldn't be so late to run again. ”

The man had already looked inside and out of the company as he spoke.

Guan Qing really wanted to keep this client, she said, "I don't know what your criteria are for choosing an advertising agency?"

"Although you are not a big company, you should have received a lot of real estate advertisements, I just want to know, how do you position the real estate that has just been listed, and what is your promotional style?"

Guan Qing had never been exposed to real estate advertising, and she considered how to phrase it so that she could answer these two rather professional questions without making mistakes.

It happened that Wang Rongrong was carrying a backpack and was about to get off work, and when she passed by the office area, Guan Qing hurriedly pulled her over like a life-saving straw and asked her to come up with ideas together.

After listening to the man's narration, Wang Rongrong felt very nerve-wracked, and said: "This problem cannot be explained clearly in one or two sentences, or you tell us the specific requirements, and we will write a plan and hand it over to you another day." ”

The man took out a leaflet, "Don't make it so complicated, we have seen a lot of real estate advertisements, and I can see at a glance that your advertising style does not meet our requirements." For example, this advertisement, we asked an advertising agency to produce it last year, and it sounds good, flashy, unpleasant, a bunch of garbage, wasting our budget in vain, and we will not want this kind of advertisement. ”

Wang Rongrong took it, and Guan Qing also came over to take a look.

has been in the voice and color for so long, and has been exposed to so many advertisements every day, plus Guan Qing has a natural sensitivity to art, and there is still a certain level of appreciation for advertising.

On the whole, the layout and layout of this leaflet are still reasonable, the atmospheric duplex building, the green trees are shady, the lights are bright, not to mention how exquisite the idea is, it looks eye-catching, and then look at the main title, Rao is Guan Qing does not do copywriting, and I know where the problem is,

"Rare real estate, rare in ten years, God-given opportunity, enjoy the distinguished 、......"

The same straightforward plus old-fashioned plus dream.

This kind of advertising slogan is applicable wherever it is placed, and no one will read it anywhere.

The man shook the promotional page in his hand, "I would like to know, if it were you, what kind of advertising slogan would you come up with for our real estate?"

Wang Rongrong asked, "Can you introduce the general situation of your real estate?"

"Our real estate is built in the north of the city, about 100 kilometers away from the main city, close to the industrial zone, although the location is not very ideal, the surrounding facilities are quite complete, and the subway will be opened in two years, the traffic will be more convenient. As for the house type, about 80 to 150 square meters, 32 floors of super high-rise residences, the coverage rate of green space in the community is lower than that of other real estate, of course, our opening price is also lower than the average price of buildings in the whole city......"

The man said it tactfully, but Guan Qing and Wang Rongrong both understood that the selling points of this real estate were not very many, and the target customers could only be low- and middle-income families.

Wang Rongrong thought for a moment and said cautiously, "If it is close to the industrial zone, the buyer should have more office workers nearby, considering that the price of this real estate is still attractive, maybe we can use the price as a selling point?"

Wang Rongrong tries to avoid using words such as "affordable", so as not to give customers the impression that their things are bargains.

The man shook his head, "We have used this strategy, but the effect is not good, blindly using the price to attract attention, except for making our real estate look lower than others, it does not show any characteristics, and once this impression is formed, it is difficult to change." ”

Wang Rongrong felt embarrassed, most of the areas in the north of the city are old houses and demolition and resettlement houses, the foreign population is majority, the people are mixed, there are no commendable schools and public facilities nearby, and the density of the real estate itself is too high, in addition to the cheap price, it is really difficult to find a good selling point.

Seeing that Wang Rongrong and Guan Qing were silent, the man stood up and said, "Since you don't have any good ideas, then I will leave." ”

"Wait-wait", Guan Qing was a little nervous, "I have an idea-"

Wang Rongrong was startled and poked Guan Qing, afraid that if she said something inappropriate, the business would not be successful, and it would affect the company's reputation after offending people.

Guan Qing still wants to give it a try.

"You see if this will work, we position the users of this real estate as migrant workers and young people with average economic ability who want to settle down in the city, they may need to do everything in order to buy a house in this city, we can create a slogan that fits their psychological appeals, the main title is a short and powerful short sentence, such as: a small grass, there is an ideal of becoming a big tree, every effort, let me get one step closer to my dream, only forward, Don't stop, XX good house, for what I think, etc., and then the main part of the text begins to introduce the price advantage of the building. ”

Wang Rongrong looked at Guan Qing in surprise, he had been a copywriter for so long, and he knew very well the hard work of this industry. Without a long period of contemplation, it is impossible to make a satisfactory work, those who look at the passionate speech, the amazing slogan, even a few short words, need to go through a process from brewing to sublimation, how can there be a flash of inspiration in the world that can be produced by sitting and drinking coffee.

I didn't expect her, a customer servicer, to come up with such an appropriate slogan in such a short period of time.

If it weren't for her preparation, she could only be described as talented.

In fact, Guan Qing didn't know the bottom of her heart at all after speaking, but judging from the man's expression, it seemed that the result was not too bad.

The man sat down again and asked with interest, "You just talked and didn't ask the name of this young lady?"

"My name is Guan Qing, I am a customer representative of the company, I have not been in the company for a long time, please forgive me for anything inappropriate. ”

"You said it very well, there is nothing inappropriate, can you take a look at the real estate advertisements that your company has done in the past?"

At this time, there was a sound of footsteps at the door, and Han Tian and He Qian were back. Guan Qing let out a long breath, if Han Tian didn't appear again, she was really afraid that she wouldn't be able to bear it.

The next thing went quite smoothly, Han Tian took over the customer and invited him into the office, and from their lively conversation, it seemed that it was logical to take down this customer.

When Guan Qing and Wang Rongrong walked out of the door of the company together, Wang Rongrong said, "Yes, did you participate in some crash course, shouting slogans and almost comparing me to a professional." ”

"Speaking of which, thanks to you, I've been watching a lot in your creative department lately, and I've learned a little bit about it. ”

"Oh," Wang Rongrong suddenly realized, "No wonder you have been running to the creative department recently, it turns out that you are here to steal skills, and I don't know that I think you want to be close to Xiao Kaitao." ”

"Think too much about you. ”

"It seems that Xiao Kai will be disappointed in the future. Wang Rongrong sighed deliberately.

——

A few days later, Han Tian held a departmental meeting and told everyone that after actively fighting and after several negotiations with Bilan Real Estate, they decided to hand over the print advertising business to Shengse.

Han Tian omitted 108,000 words for the specific negotiation process, but everyone knows that this process is a game between the two sides and a very difficult process.

For the company, one more customer is one more business, and for the customer service department, it is one more bonus.

With everyone's cheers, Han Tian finally said, "Guan Qing has made a lot of contributions in the process of winning this business, and it can be said that she has made a good start." ”

Guan Qing was very moved, not because she was praised by Han Tian, but because Han Tian did not take the credit.

As a supervisor, he downplays his efforts but acknowledges the efforts of his employees. According to Guan Qing's previous work experience, insignificant new employees like herself usually have credit and leadership.

If something goes wrong, it's your own.