Chapter 167: The Banquet (End)

Sixty million pounds in eight years, Agisken offered such a price in 2004 for the purchase of Tottenham's chest advertising position, which cannot but be said to be very sincere. Pen | fun | pavilion www. biquge。 After all, the chest advertisements of the top giants in this period are basically only a line higher than this price. Manchester United, the most commercially successful of the Reds, signed Vodafone on a four-year contract extension this year, with a sponsorship of just £9 million a year. As for Real Madrid and Bayern Munich, they earn 20 million euros (about 14 million pounds) and 14 million euros (about 10 million pounds) respectively in this category!

Therefore, although the sponsorship contract offered by Aggis to Tottenham this time (an average of 7.5 million pounds per year) is a certain gap with those top giants, it can already be called a conscience price. After all, Tottenham are just showing signs of rising power, and it is impossible to claim the same treatment as these top giants.

It is precisely for this reason that Aggis feels very regretful and inconceivable about George's statement. BECAUSE HE COULDN'T FIGURE OUT WHY THE OTHER PARTY WOULD REFUSE THE OFFER - IT COULDN'T BE THAT GEORGE REALLY DIDN'T WANT TO TERMINATE THE CONTRACT WITH HOLSTEN EARLY, RIGHT?

Even if you are not satisfied with the amount of sponsorship and are worried that this contract will damage Tottenham's long-term interests, we can also sit down and talk slowly, such as adding some additional clauses, stipulating that Tottenham must increase the sponsorship fee accordingly after achieving certain results (league championship, Champions Cup semi-finals, Champions League championship, etc.), no need to refuse so simply!

OF COURSE, ARGIS DID NOT KNOW THAT THE REASON GEORGE CHOSE TO TURN DOWN THE FAT CONTRACT FROM BARCLAYS WAS INDEED DUE TO THE FACT THAT THE SPONSORSHIP CONTRACT BETWEEN TOTTENHAM AND HOLSTEN HAD NOT YET EXPIRED. If you choose to terminate your contract with the other party early, it will not only affect Tottenham's club image, but also give people a bad impression that you are greedy for money and have no contract spirit. For example, Vodafone terminated his sponsorship contract with United when they were in a slump, and Vodafone triumphantly claimed that they had managed to avoid even greater losses. However, what Vodafone didn't expect was that as soon as their side terminated their cooperation with Manchester United, the Red Devils returned to the top of Europe by winning the league and the Champions League in the next two seasons, and Vodafone was branded as treacherous and visionless, losing on all fronts.

On the other hand, George is also not very interested in the amount of sponsorship given by Barclays. Because he knows the development trend of football in the future, he clearly knows that signing a long-term contract with the other party at this time, even if additional clauses are added, will only be Tottenham Hotspur who will suffer in the end!

You must know that at the time of George's crossing, Real Madrid's annual income from the advertising on the chest of the jersey alone reached an astonishing 22 million pounds, and the sponsorship contract between Manchester United and Chevrolet was as high as 47 million pounds per year! Even Arsenal, which had not won a championship for ten years at that time, had an annual chest advertising sponsorship of 30 million pounds!

Therefore, although it is still 2004, a full 12 years away from the time point that George crossed, Aggies's offer still gives George a feeling that he is "selling" the advertising on his chest - now all the sponsorship fees related to football are on the fast track of rapid growth, and the sooner these ownership are sold and the longer the contract is set, then the more Tottenham will lose money after that!

Therefore, in terms of commercial sponsorship, George set the standard that the duration of the contract should not exceed three years. Because only in this way can we ensure that Tottenham's interests are maximized!

"Alright, Chairman Agis. For the sake of the club's image, I really can't agree to your offer right now. Seeing that Aggies's expression was a little frustrated, George had no choice but to say this to comfort, "However, I am here to assure you that after the expiration of our sponsorship contract with HOLSTEEN in two years, as long as the price gap is not too large, I will definitely give priority to accepting Barclays' offer!"

In two years' time, even if you can win Tottenham's chest advertising position, it will probably cost a lot more than it does now, Aggis thought depressedly. However, after listening to George's explanation, the chairman of Barclays felt a little better - at least the reason George gave was acceptable to him, and

"And, Chairman Agis. Although the sponsorship contract for this chest advertisement will definitely not be negotiated this time, it does not mean that we have no other business to negotiate. George smiled and raised his glass to Aggis and whispered, "I think you also know that since the dot-com bubble burst three years ago, many high-tech companies have been in trouble because of the sharp drop in stock prices. I'm going to use a sum of money to acquire shares in these companies, and I wonder if Barclays can provide me with such a loan?"

"Haha, that's easy to say. Seeing that there was business to do, Aggis finally had a smile on his face, "Don't worry, I will definitely try my best to facilitate this loan." With your ROI over the years, I'm sure no one will object to this. ”

In this way, between the words, the two reached a consensus on the loan, and after the banquet, the two sides could discuss the details in more depth.

Seeing that the negotiation had become a big business, Aggis walked away contentedly, and George continued to walk around the hall with his wine glass, and talked with each other from time to time, so that the atmosphere in the hall always maintained a certain heat.

This private banquet may not bring much obvious benefit to George and Tottenham Hotspur, but as the saying goes, the mouth of a man is short, and the hand is short. Since these people are willing to agree to come to the banquet held by George this time, it means that they are more or less willing to befriend George. Otherwise, they can find an excuse not to come.

Therefore, for George, taking this opportunity to form a good relationship with the important people (the main sponsors of the league, the directors of the Premier League companies, etc.) is his first priority at this banquet!

As for George's other task, he acts as a middleman to help others match, such as introducing some real high-level people to Abu who is bent on entering British high society, or using his network resources to recommend several candidates to Edwards, who is looking for a buyer for his Manchester United stock, and so on.

The reason why the Abu Dhabi consortium in the previous life ran into a wall everywhere after entering Manchester City strongly, was reprimanded by many people for breaking the rules of the industry, and even repeatedly attracted the joint suppression of various forces, is because the Abu Dhabi consortium lacked connections in the UK, and could not find a guide who could bring them into this circle and be familiar with the relevant rules. And what George is now doing at this banquet is such a job akin to "guiding the way"!

In this way, in a warm atmosphere, the private banquet held at Boyd Layden Manor finally ended successfully, and almost all the guests came with pleasure and satisfaction!

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