At the same time as "Pirates of the Caribbean" was released, another film, also produced by Shahai Entertainment and distributed by Embassy Pictures, was released from major theaters in North America.

"Summer of Jeans" is a standard commercial youth idol film, and the target audience of this kind of film is very clear, that is, those adolescent boys and girls, due to the limited audience, the popularity always passes very quickly, and it falls to no one in just a few weeks.

This youth idol film took only seven weeks from its premiere to its release, with a total of $68.62 million at the North American box office.

Overseas, $39.05 million has been harvested.

"Summer of Jeans" combined for more than $100 million at the global box office, reaching $107.67 million.

The success of this film also gave Relativity Entertainment more confidence in the holiday release of "Mean Girl".

It can be said that youth idol films will never go out of style!

Jessica Felton as a post-producer has joined the crew of "Mean Girls" and fully leads the post-production of this film.

Ronan has a lot of trust in her abilities.

"Summer of Jeans" has also moved to the stage of offline operation, in this regard, Embassy Pictures has a very mature system and mechanism, and will carry out all-round offline operation of the film in accordance with the first round of TV broadcasting, limited TV broadcasting, and DVD distribution, rental and sales.

According to the consistent performance of Hollywood's high-grossing movies, the offline income of "Summer of Jeans" will not be lower than that online.

At the same time, Embassy Pictures has not lowered its promotional efforts for "Pirates of the Caribbean", spending as much as $100 million on the film's global promotion, even if the distribution costs are excluded.

It is no exaggeration to say that behind every box office blockbuster movie, there is a huge cost.

Even movies like "Blair the Witch" are no exception.

The stable box office trend of "Pirates of the Caribbean" has given Embassy Pictures the confidence to continue to invest in publicity and further tap the market potential.

The importance of publicity and hype for a film is self-evident, and the most direct result is that the box office of "Pirates of the Caribbean" in the third weekend once again showed an unusually strong trend.

In the third weekend of the film's release, the decline was still controlled within 40 percent, and it received $28.1 million from the North American film market in three days, plus the box office accumulation of the previous four working days, "Pirates of the Caribbean" took only three weeks to successfully break the $200 million mark at the North American box office, reaching $205.89 million.

In addition, "Pirates of the Caribbean" has also appeared in theaters in more overseas markets, with nearly 50 countries and regions screened, and the total overseas box office has also exceeded 100 million.

The film's global box office turnover surpassed $300 million.

Whether it is word-of-mouth or box office, "Pirates of the Caribbean" has been a great success, and the success of the film has brought huge benefits to many people and companies.

The one who benefited the most was, of course, Ronan's Relativity Entertainment, which was undoubtedly there, followed by the director and the cast of actors, director Gore Wipinski rose to fame from obscurity.

In terms of actors, Johnny Depp has risen from a second-tier geek to a first-line geek with the role of Jack Sparrow, although he is in a lower position, he is also unstable, and he may fall down at any time, but "Pirates of the Caribbean" is about to be made into a series, Johnny Depp is generally optimistic about the future, and after many years of shaking, he finally became a mainstream star in Hollywood.

followed by Christian Bale, no one has any doubts about his rise to the second line, plus the already filmed "Batman: Time to War" belongs to the kind where the second line continues to rise very obviously, and many media and critics believe that Hollywood may have found a new action superstar.

And the action star's acting skills are not bad.

Compared with predecessors such as Stallone, Schwarzenegger and Bruce Willis, Christian Bale's acting skills are undoubtedly more reliable.

And then there's Keira Knightley, although Elizabeth Swan's response is average, but it's enough to get her into the second line, in the words of the media, after Kate Beckinsale, Hollywood has another dazzling British rose.

As for how many actors the media has given the title of British Rose, it is estimated that no one can count it.

Just like the future "goddess", the British Rose is also another name for the bad street in Hollywood.

The popularity of "Pirates of the Caribbean" seems to have awakened the spirit of maritime adventure that is deeply rooted in Western society.

As we all know, the modern era of the West is an era of maritime expansion, and although Hollywood's pirate movies have repeatedly suffered fiascos, no one can deny the attraction of pirate culture.

To a certain extent, the rapid rise of the West and the dominance of the advanced in the world are due to this pirate culture.

Legends about pirates have also been continuously thrown out by Embassy Pictures using the media to further attract people's attention.

It has been said: since the day the ship was invented, pirates have appeared.

There are many pirate legends full of mystery and exoticism, which makes the pirate culture in people's eyes more legendary and magical.

They were the freest, passionate, and uninhibited beings of the Dark Middle Ages.

They fight the sea, and while they are greedy, evil, and even indiscriminately killing innocents, they have the energy, freedom, and adventurous spirit that modern people crave. Such people, although immoral, are charismatic and attractive.

This is the image of pirates in European and American cultures, and every child who grows up listening to pirate stories dreams of becoming the "man of One Piece" and searching for the lost treasure.

Perhaps during this time, news about pirate movies was circulating all over the world, and pirates in modern society were not willing to be lonely, Somali pirates successfully stole the Caribbean pirates, hijacking an American merchant ship in late July, demanding a ransom of $200 million.

Disney also came to join in the fun, announcing that the Pirates of the Caribbean ride, which was built in 1967, was the last Disney ride overseen by Disney founder Walt Disney.

The company's media even claimed that Walt's body was buried under the Pirates of the Caribbean ride.

After a movie is a big hit, there will always be people who jump out to infringe on his copyright, and countless people will come over to rub the heat.

As the distributor, Embassy Pictures certainly won't let Somali pirates and Walt Disney steal the show.

The propaganda and distribution department immediately mobilized the media, and a new wave of propaganda came to the scene.

A large number of promotional advertorials appeared in the media and on the Internet, among which the accompanying text on the official website of "Pirates of the Caribbean" attracted a lot of attention.

The article begins with an arrogant picture of a group of Somali pirates holding up AK-47 rifles.

Then, the article solemnly warns:

"If you encounter a pirate with a machine gun in your bare feet and carrying a machine gun in the nearby seas, rob or kidnap people for extortion, run. Trust me, you don't want to experience the real pirate life, and the only thing that awaits you is hell when you are really taken captive by pirates. ”

But here, the words and atmosphere of the article change in an instant, from seriousness to joy.

"Unless he's on the ship—"

The accompanying image below is a large close-up of Captain Jack Sparrow standing on the mast during his first appearance in the Pirates of the Caribbean movie.

Below the accompanying picture, there is a sentence that represents the voice of countless fans.

"If the captain is him, I have only one word: Jack, take me captive!

The article was well-received, reposted by countless bloggers and media outlets, and someone actually wrote to Johnny Depp, begging the real-life pirate captain to take him to the ends of the world.

Maybe Johnny Depp will really set off with a wave of his arm.

The portrayal of Captain Jack Sparrow's arrival may be described in two sentences: full of big men!

By early August, "Pirates of the Caribbean" had entered its fourth weekend of North American theaters, and the box office decline had suddenly tightened, with a drop of only 20 percent compared to the previous weekend, and another $22.5 million in three days over the weekend.

And achieved the great cause of four consecutive championships in the North American box office list!

This achievement made many people dumbfounded, although the outside world has paid enough attention to this film, but they did not expect that the trend would be stable to a terrible extent.

"Pirates of the Caribbean" also grossed nearly $250 million in North America, and with the expanding scale of overseas screenings, the global box office has exceeded $400 million.

With a global box office of $500 million, this is definitely not the end of this pirate blockbuster.

Who doesn't love Captain Jack Sparrow? Who doesn't love Johnny Depp who becomes Captain Jack Sparrow.

Ronan knows very well that Johnny Depp is bound to become the real-life Jack Sparrow.

As for the film's unusually stable box office trend, it is not unexpected, on the one hand, the film's audience reputation is extremely good, and on the other hand, there are vaguely related memories.

Although Ronan doesn't remember the specific box office trend and data of "Pirates of the Caribbean", because of the great impact of this series, many media have analyzed and reported it, and after reading some media articles, I vaguely know that the box office trend of this film was very stable.

As mentioned in that article, "Pirates of the Caribbean" not only had a minimum weekend box office drop of more than ten percent, but even went against the trend on a few weekends!

Just when "Pirates of the Caribbean" grossed just over $250 million at the North American box office, Scott Swift came to him.

"There is a couple of good news. Scott was in a good mood with a smile on his face: "Ronan, after the news of the big sale of "Pirates of the Caribbean" spread, the last doubts about the foundation's ability to repay the loan on the part of South Korea and the island nation have also been put down, and they have just contacted me to renew the three-phase investment agreement. ”

This is indeed good news, Ronan said: "Scott, you are solely responsible for this, and strive to get a higher investment amount every period. ”

Skodt said: "It's not a big problem, their intention to cooperate is very strong, and I will get a new cooperation negotiation with them as soon as possible." ”