723 [Confrontation]
This year, SMIC is completely unable to bear it.
Even if a large part of the chips required by Shenzhou Technology are handed over to SMIC for OEM production, the situation is much better than that of another time and space, but it is still difficult to stop its loss. In 2007, there was a loss of just over $5 million, a direct loss of $400 million in 2008, and a loss of $800 million next year is expected to be due to the global economic crisis.
In the face of such a predicament, some overseas investment institutions still feel that SMIC has great potential, waving banknotes and wanting to buy shares at the bottom.
After multi-party communication and negotiation, Song Weiyang invested US$100 million through an offshore company to acquire 8.5% of the shares of SIIC (a state-owned enterprise), a major shareholder. It also invested US$200 million in the acquisition of SMIC's private placement shares (approximately 15% of the shares). At the same time, Datang Holdings invested US$160 million to acquire SMIC's private placement shares (about 12% of the shares), and all the shares of the original shareholders were diluted.
At this point, SMIC can be said to be surnamed Song, who holds more than 35% of the shares together with Shenzhou Technology, and has three director representatives in nine board seats. Of course, the offshore company has gone around in many circles, and unless the U.S. government investigates it himself, it is difficult to know that Song Weiyang is the majority shareholder behind the scenes. Even the three board representatives belong to the model, and Zhang Rujing chooses his own henchmen to serve as them.
Zhang Rujing was elected chairman and continues to serve as his president and CEO. Datang Group has appointed a person as a vice president to be responsible for TD-SCDMA-related business.
With a little spare money in his hand, Zhang Rujing decided to buy two high-end lithography machines first. It doesn't matter if the Dutch sells it or not, you can buy it from your neighbor Nikon - Nikon's lithography machine, which once sold 900 units a year, sold less than 30 units this year, directly losing the entire Korean and Wanwan market. In this case, Nikon not only sold it for money, but also shipped it quickly and cheaply.
For Nikon at this time, whatever the "Wassenaar Agreement" you have, Lao Tzu will secretly sell it first, and then talk about it, the big deal is to come out and apologize when the American father is angry.
The lithography machine has always been stuck in the neck of domestic chips, but it is not something that Song Weiyang can solve, and it must continue to invest with the power of the country.
Take Shenghai Microelectronics Equipment Co., Ltd. as an example, in 2007, it developed a 90nm high-end projection lithography machine, becoming the fourth company in the world to master this technology. But after the news broke, all key components were embargoed, the prototype became a decoration, and the company had to switch to lower-end back-end packaging lithography and flat panel display lithography machines.
How to break the game?
There are only two options.
First, the state has mobilized a large number of scientific research institutions to carry out continuous battles, and all the key components required for the production of high-end lithography machines have been developed by themselves. This is no longer a matter of lithography machines, but a complete set of related industrial systems.
Second, wait for technological breakthroughs, bypass traditional ways, and directly carry out dimensionality reduction strikes.
At the same time as the acquisition of SMIC, Song Weiyang set his sights on China Micro Semiconductor, which had just made a technological breakthrough. Relying on his good relationship with the Shenghai government, he personally injected $100 million and acquired a 15% stake in AMEC, becoming its third largest shareholder. This fund is tantamount to a timely rain for China Micro Semiconductor, which is seriously short of money at this time and is in a development predicament, and it is a timely rain with goodwill, because Song Weiyang belongs to a super premium shareholding.
……
Towards the end of the year, there are more selection activities.
Sohu, Sina, and NetEase have all carried out the "30 people in 30 years", which is more authoritative than the "100 people of the year in the 30 years of reform and opening up" of the Southern Newspaper Department. Because netizens can only vote for the top 100, and many experts, scholars and media people are also convened to vote, and the voting of professionals has a huge weighted nature - even if Li Yuchun's public votes are more and are offset by expert votes, it is difficult to rank in the top 30.
The voting results of the three major portals showed that Song Weiyang was all ranked in the top ten. The higher ranking is well deserved, Song Weiyang is convinced, and he doesn't dare to disagree, even if he is given 100 guts, he doesn't dare to compare with Old Man Yuan.
What is particularly speechless is that CCTV also held a selection of "Figures of the Year in the 30 Years of Reform and Opening-up", and invited the top ones to have a two-by-one dialogue.
In view of the fact that he is also a leader of a technology company and was also elected as a man of the year with a high number of votes, Song Weiyang was arranged by CCTV to have a dialogue with Mr. Liu...... Yang Ma's face can't be left unwanted, and she has to beg others to give advertising space in the future.
Recording live.
Bai Yansong is in the center, Song Weiyang is on the left, and Mr. Liu is sitting on the right.
Regardless of the private relationship, the basic demeanor must be maintained. Song Weiyang and Mr. Liu both smiled, shook hands very warmly, and even complimented each other.
Bai Yansong faced the camera and said with a smile: "Hello audience friends...... On the occasion of the 30th anniversary of reform and opening up, we are very honored to invite two leaders of China's high-tech enterprises......"
Song Weiyang and Mr. Liu each waved at the camera and made a brief self-introduction.
Bai Yansong talked about the achievements of reform and opening up in the past 30 years, and suddenly asked: "Mr. Liu, what were you doing 30 years ago?"
Mr. Liu said: "I worked in the institute in the 70s, and when I just started reform and opening up, everyone wanted to do some work. Every day, I am busy reading materials and doing scientific research, and my heart is very itchy, and I want to learn more new things. ”
Bai Yansong said: "The conditions were very difficult at that time, right?"
Mr. Liu said: "It's hard to imagine. My family lives in a 12-square-meter carport, because the Institute of Computing Technology of the Chinese Academy of Sciences has not allowed me to build a house for more than ten years. Our family also added my father-in-law's and mother-in-law's house, and we lived in a 12-square-meter carport, and we added some asbestos tiles, a total of 16 square meters. How do you say you're going to spend your day? All the furniture is folded, pull the bed out at night and take it back during the day. ”
"If the children in the family want to buy cotton pants, they need to make a budget several months in advance, and they have to work hard to save half a year to make up the money for a pair of cotton wool pants. At that time, prices were cheap, but wages were also small. The food is also cheap, but you can't buy it with money, you need to buy it with a ticket. I have experienced 30 years of development and changes in China, and I cherish the current society very much, and I also hope that today's young people can cherish the hard-won life. ”
Bai Yansong looked at Song Weiyang again: "Mr. Song, Ling Zun started his business 30 years ago, right?"
Song Weiyang said: "At the beginning of the reform and opening up, my father first went to take the college entrance examination. At that time, there was a quota for the college entrance examination for educated youth, and a certificate from the village was required. My dad fooled the village party secretary to open a certificate, but unfortunately it didn't pass the review in the end, because my grandparents had some historical problems. He was discouraged for a while, so he started a wine-making workshop with the young people in the village, and carried wine jars with my mother to sell them from village to village. ”
At that time, there was no land contracting, and Mr. Liu said that his family was in difficulty, and he needed a ticket to buy food. The peasants did not need to have tickets, but they had to count their work, and there was a fixed amount of grain distributed every year, and there was always not enough to eat. After the peasants received the refined grain, they immediately carried it to the city and sold it, and exchanged it all for corn and other coarse grains. Corn paste is also not enough to eat, and the staple food is actually sweet potatoes. Edible oil is even more insufficient, a family of three, a pound of rapeseed oil to eat for a year!"
"In this case, my dad also had a big heart, and dared to open a brewing workshop, which consumed a lot of food! I still don't know how they got the grain to make wine, but no matter what way it was, it was definitely illegal at the time. In the 80s, my father was arrested and imprisoned, but he was absolutely not wronged, and he did not illegally engage in grain, but he used air to make wine? ”
Mr. Liu said with a smile: "Ling Zun is very business-minded, and in this case, there is definitely no private brewing." As long as the wine he brews is slightly cheaper than the wine made by the government, he will definitely not worry about sales. ”
Song Weiyang nodded and said, "After only more than three years of brewing workshops, my father swallowed the breweries in the town. It can't be said that it is annexed, because it is a township-level collective enterprise, and my father can be regarded as a long-term contract at best. Not only did it expand its scale, but it also received legal status as a contractor of collective enterprises. ”
Bai Yansong said: "Mr. Song's father is a typical representative of township entrepreneurs, who need to break through various policy restrictions, and the road to entrepreneurship is difficult. What about Mr. Liu, what difficulties did you encounter in the process of starting a business? I heard that before you founded Lenovo, you used to sell roller skates?"
Mr. Liu said: "Not before the establishment of Lenovo, but after. The director gave us an investment of 200,000 yuan, which was a lot of money at that time, but the problem was that we made computers, 70,000 yuan for a computer, how do you say to do it? And Lenovo has just been founded, and as soon as we got started, we were cheated out of 140,000 yuan, and the rest of the money couldn't even buy a computer. Intellectuals have just gone to the sea, and they don't know how deep the sea is, and this is a lesson! Then they can just buy and sell, I have sold roller skates and electronic watches. Some people say that I have sold vegetables, and for the record, I have not sold vegetables. At that time, many units imported computers, and we did acceptance, lectures, and maintenance machines for others, relying on this little by little to accumulate funds, and then use the money to develop the Lenovo Chinese character system, and then opened the market through the Chinese character system. ”
Bai Yansong said: "In any case, your experience in selling roller skates and electronic watches has also accumulated business experience for the future. ”
Mr. Liu shook his head and said: "What experience can you accumulate by selling roller skates? The real experience is to be an agent for IBM, learn how to promote the market, learn what is financial management, and then set up your own factory, engage in research and development, and make a brand." This is a road of trade, industry and technology, first do trade to enrich the capital, and then engage in technology to form a match. ”
Bai Yansong said: "Mr. Song started his business to sell canned food?"
Song Weiyang shook his head and said, "Sell business wisdom." ”
"How do you say that?" Bai Yansong asked.
Song Weiyang smiled: "Now many people call me Dr. Ma, I don't need to deny this." At that time, my father was in prison, the family owed millions of debts, one or two hundred people in the cannery were waiting for their salaries, and many fruit farmers were waiting for me to settle the payment. What can I, a high school student, do? I went to the Special Administrative Region with some money in my pocket, and I didn't even have a pass, and I got into the Special Economic Zone through barbed wire dogs. At that time, it was the tide of the sea, and the office buildings in the Special Economic Zone were full, and a table was a company. ”
"I communicated with a few bosses who went to the sea to open a company, and found that they didn't understand anything like when Mr. Liu first went to the sea. Then I will open a training class to teach them to do business, and it costs 500 yuan for one class. I dare to charge such a high tuition, and they dare to pay it!"
Mr. Liu smiled: "You will have a lot of ideas for doing that private hair." ”
Song Weiyang said: "The full name is 'China Association for the Promotion of Private Enterprise Development', which helps the development of private enterprises. I started the class with empty mouth and white teeth, and the ghosts will come to listen, so I have to show my ability first. Get an association to help several beverage companies, not only make money, help people, but also accumulate fame. Of course, this thing is on the edge of the law, and the audience in front of the TV should not learn from me. To put it bluntly, the people who follow me are liars, and they don't have any real skills. Do you think I'm selling trophies to companies? I also give them a concept of development. The companies that bought my trophies, and the bosses who listened to my lectures, didn't regret it afterwards, because they all learned something. ”
"Tell me something interesting. When I was lecturing at Taurus Business School last year, I met an old acquaintance. He was the director of a beverage factory at the time, and he asked me to buy trophies, and when I talked to him about his business strategy, he gave the example of a car wash. Later, the factory he led was restructured and merged by a private company, so he simply went to Shencheng to open a car wash. According to the case I casually made up, according to the business philosophy I said, he has now become the owner of a large chain car beauty city. The most famous 'Hongtu Auto Beauty City' in Shencheng was opened by him, and the chain stores have been opened in big cities such as Beijing, Shanghai and Guangzhou, with a net worth of more than 100 million. This person is verifiable, not fake. When he met me, he said, 'Mr. Song, what you said at the beginning benefited me for life, and the money was well spent!'"
"Doing business depends on the brain, whether it is technology, industry and trade, or trade, industry and technology, you can grow with business acumen. To a certain extent, we must also keep a clear head and formulate a long-term route according to the market environment and our own situation. You can't rush into technology, industry and trade, and you can't trade industry and technology all the way to the black. ”
"When Shenzhou Technology was first established, it also took the road of trade, industry and technology. We don't know any technology, so we make money by selling PHS, and first accumulate funds through 'trade'. Then it is to improve the process, reduce the cost, and continue to grow by relying on 'work'. When there was no shortage of money, we immediately began to put 'technology' in the first place, and completed the perfect transformation from trade and industry technology to technology and trade. ”
Mr. Liu smiled and didn't speak.
Song Weiyang's words meant something, Bai Yansong was afraid that the two guests would quarrel, so he immediately changed the topic: "Mr. Liu, in the development history of Lenovo, do you have any special regrets?"
Mr. Liu said: "There is no big regret. We have put forward the three elements of management, building a team, setting a strategy, leading a team, and having a set of scientific and thorough ways to set a strategy, so there will be no big strategic mistakes. As long as you go in the right direction, there will naturally be no big regrets. There are still specific regrets, just like the trade, industry and technology, technology, and trade issues mentioned by Xiao Song just now. I had a disagreement with Mr. Ni, which was a contradiction between the managers and technical leaders of the enterprise, which had a great social impact, and it was also a pity to say. ”
Song Weiyang smiled and didn't speak.
Bai Yansong said: "Shenzhou and Lenovo have both launched overseas strategies, what measures will the two of them take on the road of internationalization of brand marketing?"
Song Weiyang said: "Mr. Liu will talk first. ”
Mr. Liu said: "Since we acquired IBM's PC business, I know better what the power of the brand is. The same good thing, one has a brand, the other has no brand, and it can't be sold without a brand, and it takes a lot of effort to turn something without a brand into something with a brand. The brand overseas strategy we want to do in the future is to gradually transform the brand influence accumulated by IBM into Lenovo's own brand influence. The brand of an enterprise has a lot to do with the brand of the country, and today's China's economic brand is still in a very weak position in the world. This requires a lot of Chinese companies to work together to establish a Chinese brand. Lenovo is just one of them, and we can work together with domestic comrades to do a good job in China's brand image. The sooner we go out, the more difficulties we will encounter and the price we will pay, which is also something we are willing to do. ”
Bai Yansong said, "What about Mr. Song?"
Song Weiyang said: "Indeed, as Mr. Liu said, the image of Chinese brands is worse. Shenzhou smart phones, whether they are 2G or 3G versions, are stronger than Apple in many places, and they are on sale before Apple. But our sales are always worse than Apple's, which is nothing more than the loss of Chinese brands. But I think that as long as the technology goes up, the innovation goes up, and the brand influence will go up silently. For now, while Americans still think that Chinese products are generally low-end, our smartphones have a lot of bright spots to offset this potential negative impact. ”
"Among young consumers in the United States, a force has been formed, and they have become loyal users of Shenzhou mobile phones, which is the so-called 'Shenzhou fans'. They pride themselves on using their smartphones and even mock Apple users in the online community. Laugh at Apple's 3G version of the phone often drops, ridicule Apple's 2G version of the phone's poor signal, laugh at the Apple phone's inability to replace the battery, ridicule the Apple phone's inability to use Google Maps, ridicule the iPhone's phone for not being able to use the Google search engine, and ridicule the iPhone's screen for being too small to watch videos. ”
"If you have the technology in place, the innovation is in place, the quality is excellent, and the brand influence will naturally come up! The host asked Shenzhou about its future international brand strategy, and in one sentence: adhere to scientific and technological innovation!
Mr. Liu added: "Lenovo has always insisted on scientific and technological innovation. Personal computer products are in the ascendant, and the content format must be constantly updated according to the needs of customers. Computers are getting closer and closer to mobile phones and broadband wireless, and if there is no big investment in research and development, it will definitely not work if there is no foresight. ”
Bai Yansong said: "How do you evaluate your own development strategy, and how do you maintain the competitiveness of enterprises in the process of development?"
Mr. Liu smiled: "Xiao Song will talk first." ”
Song Weiyang said: "We are different from Lenovo's diversification strategy, Shenzhou only makes electronic products, and of course invests in some high-tech fields. A person's energy is limited, and the energy of an enterprise is also limited, if you have too many choices, it will be difficult to choose at the critical moment, resulting in the distraction of the enterprise's energy. At the beginning, Shenzhou only made PHS, accumulated funds, technologies and channels, and then began to make mobile phones, computers, USB flash drives, chips, motherboards, and electronic education products through these funds, technologies and channels. Shenzhou smart phone should be regarded as the culmination of Shenzhou Technology's silent cultivation over the years. ”
"PHS is a point, and later various products can be regarded as going out of the way, and Shenzhou smart phones have hit a piece of the sky. This piece of heaven is not blown out by me, a Shenzhou smart phone, within a year, has spawned thousands of software companies around the world, and they make a living by making mobile APP software. As long as we persist in doing it, this piece of heaven will become wider and wider, and even change the whole world and change everyone's way of life. ”
Bai Yansong said: "Mr. Liu, let's talk about it." ”
Mr. Liu didn't accept Song Weiyang's move at all, and said to himself: "Legend Holdings is a non-related diversified investment association, and this concept itself needs an explanation, and we are very advocating business specialization." At that time, I resolutely did not do real estate or other investments, but why did I do it today? Let me explain to you that it is very important that the organizational structure is different, a company sells computers or mobile phones, and the leading organization of each department is called a business department. The people in the business department are appointed by the head office, but the head office is in charge of the overall finance, personnel, and strategy. This kind of business division system, selling computers and houses, being a computer technician and a trader selling houses, the cultural incentives are very different, and the headquarters is also difficult to manage, this kind of business division system is not good. ”
"We use a subsidiary format. Those who do computers specialize in computers, those who do investment specialize in investment, and those who do real estate specialize in real estate, each with its own strategic system and financial system, and I am only in the overall monitoring. Their achievements are theirs, and if you choose the right person and the right direction, then you can do it. In this way, the diversified development is guaranteed from the system, and Lenovo can walk on multiple legs without distracting its own experience. Lenovo's multiple subsidiaries can start from multiple points, travel multiple roads at the same time, and play several days at the same time. ”
The last sentence can be regarded as a response to Song Weiyang.
From this time to the end of the recording of the show, Song Weiyang and Mr. Liu were secretly competing. didn't spit out a dirty word, but they scolded each other throughout the whole process, which caused huge repercussions after the show was broadcast.
Some media even brought Academician Ni out to talk about it, claiming that the Chinese business community once again staged a dispute between "technology, industry and trade" and "trade, industry and technology", and Song Weiyang belonged to the mantle of Academician Ni's concept.
Both sides have a group of supporters, but the vast majority of young people are on Song Weiyang's side.
Especially Song Weiyang's words, which simply made young people's blood boil: aim at a point and rush forward, rush out of a road, and rush out of a piece of sky. This piece of heaven will become wider and wider, and even change the whole world and change everyone's way of life.
Young people love to listen to this kind of speech, who doesn't want to change the world when they are young?
Shen Fuxing is especially good at making trouble, and based on this passage, he directly changed the brand slogan of Shenzhou Technology: science and technology change life, and innovation leads the future.