The time has entered July, and "Harry Potter", which has been released for a month, is gradually falling around the world.

The box office in China is not as good as "Guoshu Boy", the box office is only a little over one billion, almost halved, which can be described as a huge difference.

However, the box office of this film abroad is extremely amazing.

The North American box office broke $500 million, and the global box office exceeded $1.3 billion, making it the highest box office record for "child star movies" without any suspense.

"Guoshu Boy" is obviously a little underwatched in front of its global box office.

Of course, the investment cost of the two films is also very different. In terms of profit margin, "Guoshu Boy" is much higher.

The popularity of "Harry Potter" has pushed the child star craze to a new level.

It's a pity that Mu Chen made the first move, and won most of the global child star market with two films. Only a little soup was left for the others.

Nowadays, when it comes to child stars, in Asia and other places, the first thing that comes to mind is naturally the cool little bald head in "Guoshu Kid", and the little fat man with lust.

In Europe and the United States, the first thing that comes to everyone's mind is the cute little glasses in "Harry Potter".

As for the other child stars, they can only dim under the light of the three of them.

The huge disparity between the box office at home and abroad between the two films is undoubtedly related to cultural differences.

Regardless, though, both films were extremely successful.

In July, "Mage" was about to be released, and the publicity naturally entered a white-hot stage.

Dawn Film and Television has always been willing to spend money on publicity and distribution.

What kind of wine is not afraid of deep alleys, it does not exist in the film and television industry.

Propaganda and momentum are an indispensable part of the process. Even if your film is a classic, it is needed.

Make a big noise!

Mu Chen also participated in the script of "Mage", and naturally he also became a screenwriter.

Moreover, he is also the executive producer of this film.

In other words, for all the movies in this cinematic universe, Mu Chen has been appointed as a producer.

In many films, he has not been to the crew, but every film definitely has his shadow.

He participated in all those films.

Filming is just one part of a movie.

Pre-preparation and post-production are also extremely important.

In post-production, Mu Chen may not have followed up much, but in the early preparation and film discussion, Mu Chen participated a lot.

is both a screenwriter and a producer, and the promotion of the film is naturally indispensable for its platform.

"Director Mu, do you think this summer, Director Yu's "Mage" will become the biggest winner, or your "Guardians of the Galaxy"?"

At a publicity conference attended by Mu Chen, a reporter asked Mu Chen.

"Director Mu, don't answer anything, you don't think it's useful to perfunctory us!"

Before Mu Chen could speak, another reporter spoke.

As soon as his words came out, countless people in the audience hurriedly echoed. I have to say that these reporters still know Mu Chen very well.

"It's hard to say which film will be the biggest winner. Mu Chen smiled and said, "However, no matter which film is the biggest winner, I am definitely the biggest winner." ”

"Why? Who made both films invested and produced by Dawn Film and Television?" Mu Chen continued, "No matter which film is the winner, the one who makes the most money must be me." ”

There seems to be nothing wrong with that.

"Director Mu, both films are part of the cinematic universe you created, so what do the two films have in common and what are the differences?"

The reporter then asked.

Mu Chen's appearance at the press conference naturally attracted more attention from reporters than Yu Yun, the director, and Su Xiaowan, the leading actor.

"The common denominator? Maybe it's all superhero films, the story takes place in a movie universe!" Mu Chen thought for a while and said, "The two films don't actually have any connection. One happens on Earth, and the other happens in the universe. And the style and type of the two films are also different. "The Mage" you can think of him as a fantasy movie. And "Guardians of the Galaxy" is a science fiction film. ”

......

When promoting "Mage", "Guardians of the Galaxy" is also promoted by the way!

"Mage" and "Guardians of the Galaxy" were both released simultaneously around the world, so the promotion of the film is naturally a global campaign.

However, it is mainly China and North America.

Who makes North America and China the two largest film markets in the world?

Compared with domestic and North American publicity, Mu Chen participated more.

Whether it is Yu Yun or Su Xiaowan, they all have a lot of popularity abroad. However, it is much worse than Mu Chen.

The promotion of this film abroad is still based on Mu Chen.

Friday, July 13.

"The Mage" was released worldwide, and Wang Hao chartered it to support, but it seemed a little deserted.

Mu Chen and Su Xiaowan are still running propaganda abroad.

Zhao Jin and Jiang Qin happened to record a program for the promotion of "Guardians of the Galaxy", so they were absent.

Li Ruoxi and Mu Ze were also busy and could not get out.

"If you don't come, I'll be bored here!" Wang Hao looked at Ma Lin, shook his head and smiled bitterly.

He has chartered countless times, and this time it was the most "deserted".

"I'm idle!" Marin pouted.

"Lao Mu's "Guardians of the Galaxy" was released, and it is estimated that it is still only you. Wang Hao said.

"I'm afraid I won't be able to come. Marin said, "If nothing else, I'm afraid I'll have to run for the promotion of "Terracotta Warriors" at that time." ”

"Wouldn't it?" Wang Hao said with some surprise when he heard this, "Your film is also a big investment, don't you find a good schedule?"

The promotion of the film usually starts a month in advance. Therefore, Wang Hao subconsciously thought that Marin's film was scheduled for September.

In September, it wasn't a good schedule.

The summer vacation is over, students are starting school, and the largest group of movie fans is busy.

"White Snake" will be released on August 17. Ma Lin said, "Whether it will be released at the same time or not will it be decided after the completion of "Terracotta Warriors" comes out, and Lao Mu and them will decide after watching it." ”

"If it is released at the same time, then this summer, won't Dawn Film and Television release three blockbusters?" Wang Hao shook his head and said, "It's really generous! This is very in line with Lao Mu's temper." ”

Why "White Snake" was released on August 17, Wang Hao naturally guessed.

As for Dawn Film and Television still sniping blockbusters, Wang Hao is not surprised.

Mu Chen's temper, he naturally understands.

"Sit and talk, the film is about to begin. Huo Ting said with a smile.

It didn't take long for the film to begin.

The plot of "Mage" follows "Martial God", which tells the story of Su Xiaowan and Fan Juanqiong going to Tianshan Mountain to learn spells after the Battle of Kunlun Mountain.

At the beginning of the film, there is the beautiful scenery of the Tianshan Mountains and the architecture of the Oriental style.

That's where the mage resides.

Fan Juanqiong is not the only mage.

However, there are not many beautiful things in this film.

Too much, but it is easy to cause aesthetic fatigue among fans. The beauty of "Martial God" is much less than that of "Sword Immortal".

Of course, it can't be nothing.

After the release of the "Sword Fairy" movie, the number of foreigners traveling to Bashu has skyrocketed a lot.

has the opportunity to promote the beauty of China, and Mu Chen will naturally not let it go.

Of course, he will also treat me well.

The style of the film is as always, the plot is tight, and the climax is constant.

Because Su Xiaowan has been wearing soul gems since she was a child, her soul power is strong, so she learns spells and gets twice the result with half the effort.

The footage of learning spells is naturally indispensable.

These shots have explanations for the mages and introductions to spells.

Of course, learning spells is naturally mixed with some humor, as well as the protagonist's "forced style" that shocks everyone with his fast learning speed.

This is somewhat similar to "Sword Fairy", but the things learned are not the same, and the effect is naturally different.

During the study period, it is natural to intersperse other shots.

Clash of villains and the Secret Service!

The routines are in the same vein as "Sword Immortal" and "Martial God", but they are completely different.

In fact, many commercial blockbusters in Hollywood are a routine.

However, the contradictions between "Mage" and "Sword Immortal" and "Martial God" are not the same.

The contradiction and conflict of "Sword Immortal" is that there are gods who want to descend to earth and control the world.

The contradiction of "Martial God" rushes out, and it is the hellish devil who wants to break out of the seal and will come to the world.

The contradictions and conflicts of "The Mage" have a bit of a "puff is not guilty, but he is guilty".

The evil mage found Su Xiaowan's soul gem and naturally wanted to seize it.

And Su Xiaowan, the genius who appeared in the camp of righteous mages, they naturally had to be strangled.

After several battles, the soul gem was finally taken away, and the evil mage's skill increased greatly, and he wanted to destroy the mage of the Tianshan Mountains.

Tianshan asked for help from the Special Management Bureau, and in the end, it was naturally a big war.

In the end, evil will prevail!

Of course, Su Xiaowan, as the protagonist, naturally played a crucial role in the war, which can be described as a great power.

This is an extremely enjoyable popcorn movie.

Visual effects are naturally one of the highlights.

This kind of blockbuster, the market response has always been good.

The domestic box office broke 300 million on the first day, and won the single-day box office champion without any suspense.

The first-day box office in North America also exceeded 50 million US dollars, although it was not as good as "Sword Fairy" and "Martial God", but it also won the single-day box office championship.

After all, the popularity of the character "Mage" is far less than that of the two characters "Sword Fairy" and "Martial God" that appeared in "The Avengers".

Moreover, although Su Xiaowan has a lot of fame in the world with the "Resident Evil" series and the heroine of "Martial God", she is much worse than Li Ruoxi and Mu Ze.

The box office appeal of directors and actors is far inferior, and the box office in North America can break 50 million in a single day, which is estimated to be due to the fact that it is part of the "cinematic universe".

The film's reputation is also very good, especially among fans.

This film brings them a different feeling from "Sword Immortal" and "Martial God", especially the "spell" display in it, which makes global fans feel the brain hole of the Chinese people.

The action design is undoubtedly a highlight of this film.

The film was well received by fans, but it was not liked by all critics.

Many critics still scoff at such films.

It just didn't cause much repercussions.

And just when "Mage" was a global box office hit, a big Hollywood director's evaluation of the movie universe created by Mu Chen swept the world in an instant.

"Those movies can't be called movies, it's more like a product of a theme park!"

The big director didn't say that "Mage" can't be called a movie, but that the movies related to the cinematic universe created by Mu Chen can't be called a movie.

As soon as these words came out, they detonated the world.