165 [Flickering Expert Appears]

Xikang Provincial Institute of Traditional Chinese Medicine is very awesome, Xifeng asked them to change the formula, and they changed immediately.

First of all, "white peony" is replaced with "dog head", and the soup is not changed.

Dog head, also known as dog head piece, large white peony, is processed from the mother root of white peony. Nowadays, the price of white peony is cheap, and no one wants dog head tablets at all, and the medicine farmers directly throw them on the ridges and rot. It was not until 2010 that the price of white peony rose sharply, and dog head tablets were widely used and became the preferred material for traditional Chinese medicine factories to replace white peony.

Let's put it this way, after the raw material is replaced with a dog head piece, the cost of the raw material can be reduced countless times in an instant—this thing is a free pick, and someone can buy it before it can be sold at a price.

White peony belongs to the core of Tianfu Cola's formula, so that the risk of patent infringement is avoided.

But strictly speaking, it is a side-rubbing behavior, not to mention that the effect of the two things is similar, and they also belong to different parts of the same plant. If you really list the active ingredients, it means that it has not changed, but the taste is slightly different.

Next, the Institute of Chinese Medicine canceled the "licorice tablets" in the formula, which can slightly reduce the taste of traditional Chinese medicine, and then increase the amount of white sugar to maintain the sweetness of cola.

Anyway, it's plausible, and the fight is a confused lawsuit.

In fact, this is all Song Weiyang's concern, Tianfu Cola's formula patent is in the hands of Tianfu Cola Group, and has nothing to do with Pepsi Cola and the joint venture company, and Tianfu Cola Group is also a state-owned asset that only exists on documents. When the two sides were in the joint venture, Tianfu Cola didn't think about the formula, and Pepsi didn't care about it at all, and they didn't understand the formula patent right themselves - it can be seen that Pepsi didn't plan to cooperate sincerely, and the formula patent was too lazy to ask for it, and even the patent license was not available.

Of course, Pepsi can sue Xifeng for infringement in the name of the joint venture company, but the problem is that the joint venture company has no patent rights. As for the Tianfu Cola Group, which owns the patent rights, it has become a joint venture, which does not exist in reality - and does exist in law.

When it comes to a lawsuit, Xifeng only needs to ask one question: "Who the hell is suing me?"

Even if the leader of Tianfu Cola Group urgently transfers the patent right to the joint venture company, Song Weiyang can play the patriotic card while fighting a lawsuit.

Tianfu Cola was already trapped, and now it is urgently transferring patents, which is tantamount to selling state-owned assets to foreign capital. As long as the matter is shaken out, the whole country will inevitably condemn it, and the officials of the state-owned enterprises involved will definitely be dismissed, and Song Weiyang will stand on the commanding heights of patriotism.

Come and sue me, I'm afraid that if you don't sue me, suing me is equivalent to helping me do patriotic propaganda for national cola.

After tasting a sample of the latest version of Coke, Yang Xin immediately accelerated the negotiation process and signed a cooperation agreement in mid-April.

The main contents of the contract are as follows: first, the Institute of Chinese Medicine will transfer the cola formula to Xifeng Company with a transfer fee of 300,000 yuan; second, the Institute of Chinese Medicine will transfer the production process of cola puree to Xifeng Company with a transfer fee of 100,000 yuan; third, the factory under the Institute of Traditional Chinese Medicine will carry out long-term cooperation with Xifeng Company to produce cola puree on its behalf, and the cooperative relationship shall not be unilaterally terminated without special reasons.

The Institute of Traditional Chinese Medicine took a risk to find Xifeng to cooperate this time because Pepsi went too far. The subordinate factories of other units are suddenly unable to produce puree for Tianfu Cola, and they are on the verge of bankruptcy, and thousands of workers are waiting to eat!

Early May.

Chen Tao called Song Weiyang, who was far away in Shenghai: "Dr. Ma, the trademark of Very Coke has been made, but the main color is not bright red. ”

"Tell me more about it. Song Weiyang said.

Chen Tao held the logo scheme and said: "The main color is white, which means the cruel market occupied by foreign capital. The three letters of FIT are bright red, which can also be recognized as the pinyin abbreviation FC, and these English letters are transformed into the Great Wall pattern, and the red of the letter pattern represents a touch of red in the cola market. ”

In other words, it's the opposite of Coca-Cola. People have white words on a red background, let's have red words on a white background?" Song Weiyang said.

"That's right. Chen Tao said.

Song Weiyang thought for a while and suggested: "White may seem too spacey, when making bottled cola wrappers, it is best to make it narrower to look slender and beautiful, so that the space can be supported." ”

"Understood, I'll ask the design company to try again. Chen Tao said.

Song Weiyang asked, "By the way, how are the three heroes of Demon Rock connected?"

Chen Tao said: "After contacting, their endorsement fee plus advertising fee totals 300,000 yuan. In addition, an additional 100,000 yuan will be added so that they must drink very Coke in front of the fans at the concert within a year. ”

"The media has to arrange it. Song Weiyang admonished.

"Don't worry," Chen Tao suddenly smiled, "There are several newspapers that hope that you can publish another battle article and officially declare war on Coca-Cola and Pepsi." ”

"No problem, they like gimmicks, so I make them. Song Weiyang said.

"Then I'll hang up...... Huh!" Chen Tao suddenly looked out through the office window.

Song Weiyang asked, "What's wrong?"

Chen Tao said: "There is a strange man in a suit, who is very thin and has a very big head, carrying a leather bag and trying to break into the general manager's office, but was stopped by the security guards...... He seems to be shouting something 'hard Tsuright' and some 'yellow pages'. ”

"Hahaha," Song Weiyang couldn't help laughing, "You give the phone to this weirdo, and I'll talk to him." ”

"What do you have to talk to him about? Probably a liar. Chen Tao said.

Song Weiyang said: "Those who understand the Internet these days, even if they are liars, they are also high-level liars. ”

"Then you wait," Chen Tao put down the phone, got up and pushed open the office door and shouted, "Mr. over there, come here, our chairman is going to talk to you on the phone!"

Ma Xiaoyun was overjoyed when he heard this, got rid of the security guard, got into the office and handed over the business card and said: "Hello this young lady, I am Ma Xiaoyun, the owner of Haibo Network Technology Co., Ltd., and our company has the first commercial website ...... in China."

Chen Tao put away his business card, pointed to the phone and said, "Tell the chairman yourself." ”

"Okay," Ma Xiaoyun dialed his bangs, picked up the phone and said, "Boss Song, please allow me to give a brief introduction in five minutes." ”

"Please. Song Weiyang said with a smile.

Ma Xiaoyun crossed his waist with one hand and made a phone call with the other: "The 21st century will be the century of computers, the century of Interknight, Microsoft's CEO Bill Gates said that Internet will change all aspects of human beings......"

Bill Gates didn't say that. Song Weiyang interrupted.

"Ah......" Ma Xiaoyun was suddenly speechless, he had already fooled more than ten bosses with this sentence, and today was the first time it was exposed.

Song Weiyang smiled: "I think, this sentence should be said by Lu Xun." ”

Ma Xiaoyun said embarrassedly: "Boss Song, I know from the newspaper that Xifeng Company started electronic office last year, and you must know a lot about Intranet." ”

"Well, you know, the Internet. Song Weiyang said.

Ma Xiaoyun said: "My Haibo Network Technology Company has established China's first commercial website, called China Yellow Pages ......"

Song Weiyang began to interrupt again: "Is it a website specializing in serializing pornography?"

Ma Xiaoyun had the urge to smash the phone, and he patiently explained: "The yellow pages are a kind of information base, and the information books in the post and telecommunications offices and telephone booths are the traditional yellow pages, and the website I set up is the commercial network yellow pages. We can put the relevant information of your company in the yellow pages, not only for domestic publicity, but also for foreigners to see, and then your company will go international......"

"The domestic non-governmental network has not been opened, what do I want that thing for?" Song Weiyang interrupted him again.

"Internationalization is an important step for your company to go global. As long as foreigners log on to our website, they can see your company's information," Ma Xiaoyun flickered, "Only 20,000 yuan, your company can stand at the forefront of the times and embark on the express train to the Inter Knight...... century."

"20,000 yuan is not expensive. Song Weiyang said with a smile.

Ma Xiaoyun immediately said: "Your company is a high-quality customer for our development, and the cost must be discounted." Please rest assured that our China Yellow Pages will continue to upgrade, and when the domestic civilian Internet is opened, all the Chinese high-end elites who know how to use the Internet will learn more about your company through the China Yellow Pages. Whether it's recruiting employees, developing markets, ......"

"Okay. Song Weiyang said suddenly.

"Boss Song is willing to cooperate?" Ma Xiaoyun said excitedly.

"I'm not interested in the Chinese Yellow Pages, I'm interested in you. Let Chen Tao give you a phone number, and we'll make an appointment to meet at Shenghai Wujiaochang. Song Weiyang said.

"Okay, okay, let's talk face to face, so that it will be clearer. Ma Xiaoyun felt that this business would definitely be done.

In fact, Ma Xiaoyun has only known about the Internet for a few months, and he accidentally came into contact with it when he went to the United States. After he returned to China, he immediately gathered about 24 friends and called for entrepreneurship with nonsense, but only one of his college classmates was willing to cooperate.

So Ma Xiaoyun took his wife and that classmate to raise tens of thousands of yuan to open a company, a small office, and a 386 notebook.

The first to suffer was a friend in Ma Xiaoyun's hometown, but anyone who did business was fooled by him in various ways, and several of them paid money to make the company's yellow pages. In just one month, his friends in Linzhou were fooled by him, and Ma Xiaoyun began to develop business in other places, and Xifeng Company, which began to "electronic office" last year, became his first target.

If nothing else, this guy will fool the government department next year, and the Zhejiang Provincial Foreign Propaganda Office will become his first government customer, so he will use this tiger skin to fool the central ministries and commissions......