When Focus Pictures announced that "Love Goes Crazy" would be released in 2,337 theaters the following week, almost everyone thought that Focus Pictures was crazy, no, to be precise, "almost" could be removed, but everyone thought so. It was a big gamble, and it was a big gamble that 99.99 percent of the people thought was a gamble they were going to lose.

But, a miracle of 0.01 percent happened.

What does it mean to have a single theater at $8,100? There is no need to relive distant memories, just last week, "Iron Fist" just premiered in North America, with 3,340 theaters and a single theater box office of $7,900. Although it is said that the number of venues for "love is crazy" is relatively small, it does not mean that the fewer the venues, the higher the single venue, after more than 1,500 theaters, the historical list of the box office of a single theater is discussed together. This also means that the single-theater box office of "Love Crazy" at the time of its release even exceeded that of "Iron Fist".

One has an investment of 250,000 and the other has an investment of 110 million.

What does it mean to be $19 million over three days over the weekend? This not only means that "Love Crazy" became the only three films to break 10 million at the weekend box office this week, but it also means that "Love Crazy" became the North American weekend box office champion in the second week of October 2011! An art film, an independent art film that started with Sundance, and an art film on a par with "Blue Valentine's Day," won the weekend box office with great success! Shocking to the world.

This is the first time since "Juno" that an independent film has won the championship in two years.

No one expected, or even said, that no one dared to predict it like this, but Focus Pictures did it, and the leapfrog expansion of more than 2,300 theaters reaped incredible returns, not only ushering in a big explosion at the weekend box office, but also defeating the "Iron Fist" and successfully winning the weekend box office championship. Even if this is a lonely autumn file, this is still an incredible feat.

So, why exactly?

If you analyze it carefully, the reason is complicated to say that it is complicated, and it is very simple to say that it is simple.

First of all, "Love Crazy" is not "Blue Valentine", this work has a stronger story, and it is more approachable, more suitable for the general public, "The New Yorker" even thinks of "When Harry Meets Sally" through this work, both works are works that go around and around, gather and disperse, and finally interpret the true meaning of love, the difference is that one is a comedic ending, and the other is a tragic ending - strictly speaking, "Love Crazy" is not a tragedy. But this does make "Love Crazy" have a certain mass base.

Secondly, "Love Crazy" is a pure love story, not as brutal as "Blue Valentine", but realistic enough. This can't help but be reminiscent of "Brokeback Mountain", the two films are very different, but both tell a realistic and true love story. Accurate publicity and positioning can always awaken the true emotions in the hearts of the audience, which is the guarantee of the box office.

Again, the combination of Jennifer Lawrence and Lan Li Hall, although the heroine is Felicity Jones, there is no doubt that the topic effect of Jennifer and Lan Li has attracted countless attention, and after entering the cinema, the strong chemistry between Felicity and Lan Li has successfully conquered the audience, and the word of mouth has skyrocketed, and it has really won the recognition of the audience.

Finally, Lance Hall.

It's too early to say that, but no one can deny that the added effect of the name "Blue Rite-Hall" is indeed changing the audience's expectations of the movie, and since last year's Emmy Awards, the discourse about Blue Rite has been boiling all year long, and every time people are almost about to forget, the name always reappears in front of their eyes in a new way, step by step, and leave a lasting impression.

But what's interesting is that "Buried Alive" hasn't had time to spread before it has been released, "I'm Fighting Cancer" has been in post-production and has not yet been finalized, and "Love Crazy" is lively in Sundance and Toronto, but it is still half-covered with a pipa. In other words, people have always been curious, but they have never seen Lan Li's works, complaining, disdainful, disdainful, expectant, curious, and excited. Invisibly, expectations continue to rise.

Then, "Fast & Thrill/Emotion 5" appeared. Expectation evolves into satisfaction, which further fosters curiosity, and finally, appeal. Although this is only the most rudimentary call, because the impulse generated by curiosity cools down as soon as time passes, and the expectation disappears as soon as it falls, but solidly, "Lan Li-Hall" does have some appeal.

Focus Pictures saw an opportunity, seized it, and successfully converted. Complex, simple, or old-fashioned?

The fact is that "Love Crazy" expanded the next week, and the effect was amazing, with a weekend box office of $19 million, winning the weekend box office champion this week.

This result is comparable to the premiere of "The Notebook", which was released in the fourth week of June in 2004 and earned 13 million in its opening weekend, ranking only fourth in the weekend.

Although film critics were not interested in "The Notebook", the general audience liked it very much, which also made the movie out of the god-level curve, except for the next week fell by more than 40%, and then the decline was always controlled below 40%, including below 30% for four consecutive weeks, and the box office accumulated at a staggering speed, and finally the total North American box office reached an excellent 81 million US dollars.

The pinnacle of romantic drama movies was in the 80s and 90s, and there were countless classics, such as "The Ghost Is Not Over", "Mr. Sweetheart", "The Bodyguard", "Titanic", "The Dream of the Covered Bridge", "City of Angels", "The English Patient", "Spicy Dance", "Grease", etc., these works are popular and popular, and they are always one of the most popular genre movies at the box office.

But after entering the new century, romantic comedies began to gain the upper hand, while romantic plots gradually declined. After entering the new century, only one romantic drama movie has exceeded the 100 million threshold in North America, "Pearl Harbor", and this work is not a love movie in the strict sense, but more like "Titanic" and "The English Patient" are epic, disaster, and war movies connected by love.

In addition to "Pearl Harbor", the most outstanding box office performance is "Cold Mountain", 95 million, this work is similar to the theme of "The English Patient", which is still the shell of love and the core of war.

But even "Pearl Harbor" and "Cold Mountain" have not performed well at the box office compared to their high investment, especially "Pearl Harbor", which has been hailed as the biggest failure of Michael Bay's career. After that, Michael was on the road of bombardment and "selling copies", and there was no return.

"The Notebook" and "Brokeback Mountain" are the most outstanding romantic drama movies since the turn of the millennium. It's a pity that the North American box office of the two works failed to exceed 100 million, which shows that the overall decline of romantic drama movies, the golden age has finally been annihilated in the long river of time.

Now, "Love Crazy" has appeared, and it can even be said that it has been born. The box office results of the opening weekend were exceptional, although they could not be compared with the last box office bomb "Titanic" in the late nineties, but it still easily broke the data of the same period of "Love Notebook", and once again let people see the momentum of the recovery of romantic drama films.

In the face of the box office results of "Love Crazy", all the other works this week were defeated.

In the second week of its release, "Iron Fist" fell by 40 percent the following week after the box office in its opening weekend was not ideal, and finally did not completely collapse, and after earning 16 million US dollars, it was relegated to second place. The cumulative box office in two weeks has reached 51 million, and exceeding the book cost line is already destined to become a luxury.

In third place is a remake of the film, "Full of Power", the original work was released in 1984, starring Kevin Bacon, which was critically acclaimed and became a classic youth movie. But the re-shot 2011 version failed to regain its glory, earning only $15 million in its opening weekend, which is not a standout, but it is not a disappointment, after all, the production cost is only 24 million, and the starring roles are all newcomers.

Also occupying fourth place is a remake, "The Strange Prequel", the original work was released in 1982, with horror master John-Carpenter at the helm, and this time the filmed version is not a remake, but the predecessor. Universal Pictures spent $38 million to build, but unfortunately the finished product was not as good as it could be, and only $8 million was collected over the weekend, and the end result is likely to be that even the cost of the book cannot be leveled.

Whether it is an old work blessed by a superstar or a menacing new work, in the cold and cold autumn file, they all died down and lost their life, but they watched the "love crazy" that came out of nowhere as a dark horse and shined on the list, and unexpectedly reached the top, which couldn't help but attract some onlookers, and was surprised that the dead and silent autumn file could actually cause some ripples.

Last year was "buried alive", and this year it was "love is crazy", perhaps, Lan Li and the autumn file do have a fate. It's just that I don't know if this year's "Love Crazy" will be able to replicate the route of last year's "buried alive" and win a place for Lanli in the awards season again. It's hard, it's harder.

At the Sundance Film Festival, Focus Pictures bought the distribution rights of the film for $5.5 million, and many people were still muttering in their hearts, is this a loss-making deal? But now, in just two weeks, Focus Pictures will not return to its original cost, and it will still make a profit! More importantly, the door of the awards season has also been knocked, and from any point of view, this is an amazing deal.

It's just that a very small number of people know that Weinstein Pictures was once infinitely close to the distribution copyright of "Love Crazy", and finally regretted missing it. Now, watching "Love Crazy" burst into such an amazing box office result, I don't know what the Weinstein brothers feel like in their hearts.

If you think about it carefully, these two brothers have been in Hollywood for more than ten years, and they have seen countless winds and waves, and a "love is crazy" is simply insignificant, not even enough to stuff their teeth, they will definitely not care. However, it is rumored in the industry that Harvey lost three golf balls in a row when he was playing golf, and then broke two clubs. As for whether there is a connection between the two things, it is up to the wise to see what is wise.