Chapter 021: The Lion Opens His Mouth

"I'm sorry, we only cooperate, not sell!" Yu Zixian took his position seriously.

Since Wang Qisheng took the initiative to set up a stage for himself, then let him sing by himself, he doesn't mind and is even very happy to be a black face!

He guessed that this was just the other party's first temptation.

"Our remote control integrated circuit board, although it is still composed of four chips, but the selected chips belong to a large number of large-scale production of chips, in the chip supply there is considerable output to ensure stable supply, and in terms of cost, such a mass production of chips, the reduction of comprehensive cost will also be very considerable, and there are many optimizations in other auxiliary circuit components...... This is expected to reduce the overall cost to less than 60 percent of what it is today. Originally, we hoped to apply for a patent directly, which would maximize our benefits, but it took nearly 6 months to apply for a patent, and considering the market share after being put into the market, we actively looked for partners and put it into production as soon as possible. So I hope you don't misunderstand our original intention of looking for partners, of course, you have to buy it, a fixed price of 5 million. ”

"5 million, are you sure? not 500,000?" Lu Kaihua had not yet spoken, and a middle-aged man next to him exclaimed.

The middle-aged man is Yu Yaohua, the design manager of Lu's Semiconductor.

"Manager Yu, I'm sure! With our current inland output of 20 million color TVs a year, even if I only account for 1 percent of the market share and only earn 20 yuan for a board, I can earn at least 5 million yuan a year. Yu Zixian said with great certainty.

The asking price of 5 million is, of course, a bit of a lion's mouth. Although it will make money, it also requires a considerable investment of money, manpower and material resources. If it is normally evaluated and sold, it will be a price of hundreds of thousands, and you have to meet a master like Lu's Semiconductor Semiconductor who is making a remote control board, and if you want to go abroad and develop and grow, you must have your own patent.

If it is in the hinterland, which imitates the ^O^ wind, it may not really be worth much.

"What's more, once we put it into production, it is definitely not a one-percent share, because the price of the remote control integrated circuit version we provide is cheap, and the market share will be twenty percent or even fifty percent at that time, so the price I want is not high at all!"

"Section Chief Yu, what you said is just an ideal state, with the current technical level of chips produced in the mainland, these chips need to be purchased, and as far as we know, your company currently has no foreign trade authority, that is, there is no import and export trade authority, and chip purchases need to be agents of other companies; So in the chip area, your price will definitely not be lower than ours!" Lu Kaihua said suddenly at this time.

"And in terms of marketing, since the 80s, our group has maintained good cooperative relations with major TV manufacturers in the mainland, and we can easily break into their supply chains, so sales are not a problem for us. ”

"Once we get involved in the color TV remote control board market, we will occupy a very advantageous position......"

"Chief Engineer Lu, the basis of our talks is cooperation, which is the original intention of you inviting us to talk about cooperation, but now you want to talk about acquisitions, I can't see your sincerity. Then that's it for this time, thank you for the invitation!" Yu Zixian glanced at Wang Qisheng next to him, Wang Qisheng immediately understood, stood up first, stretched out his hand, and said directly to Lu Kaihua.

With red faces and black faces, the two of them can switch freely.

"......Forehead" Lu Kaihua was obviously stunned, but his professionalism made him get up immediately, but looking at the hand handed over by the other party, he didn't hold it, and he didn't hold it.

If you shake it, then this meeting will be completely over, and you can say goodbye directly, but this is not in line with Lu's semiconductor's plan to enter the inland industry...... Excuse me?

Isn't this a slap in the face and forcing oneself to bow one's head? How can there be such a discussion in a negotiation, and the table will be lifted without a word?

Looking at Lu Kaihua's embarrassed look, Yu Zixian wanted to say, "Sing "Conquest", let's continue talking!"

Lu Kaihua did not sing "Conquest", but unexpectedly took a step back and bowed deeply in the direction of Wang Qisheng and Yu Zixian.

"I'm sorry, Mr. Wang, Mr. Yu, please forgive us for being abrupt, I hope that next, we can talk openly and honestly, reach sincere cooperation, and achieve a win-win situation!"

This bow, Lu Kaihua is too slippery. I had to remind Yu Zixian of himself.

It seems that when Lu's Group was established in the 70s, it was to provide OEM services for TV sets for Yue, and its factory may have been guided and influenced by the management of Yue's management for a long time.

For himself, bowing can be seen everywhere, has penetrated into all aspects of himself, it can be said that there is nothing that bowing can not solve, once bowing, you will be at ease.

Yu Zixian has a clear understanding of this.

However, for Liu Jian, who doesn't go abroad much, the standard 90-degree bow, this way of expressing apologies is deeply touching!

"Mr. Lu, there's no need to be like this, you're so ......" Wang Qisheng didn't find a suitable word for a long time to describe the shock and emotion of this form of bowing.

Wang Qisheng's natural emotion also gave Lu Kaihua a step. So the two sides sat down again.

After understanding each other's bottom line, coupled with an open and honest attitude, the next negotiation will be much smoother.

"In this way, I suggest that we set up a new joint venture company to produce color TV remote control circuit boards, you are responsible for the inland market, and we are responsible for other markets in addition to the inland market, including Hong Kong ^O^ Macao ^O^ Taiwan ^O^ region ......"

Wang Qisheng's eyes lit up and he glanced at Yu Zixian: "This suggestion is good." So, he nodded.

"How to determine the shares and registered capital of both parties?"

……

After rounds of bargaining, it was finally decided to use Yu Zixian's innovative remote control integrated circuit version as the basis, and Lu's Semiconductor was responsible for further development, applied for a patent, and put it into production at the same time. The patent is owned by the newly established Lu's Sifang Industrial Company.

The registered capital of the company is 1 million Hong Kong dollars. And set up a company in the inland and Xiangjiang, each responsible for the sales of their respective regions.

Therefore, it is necessary to set up a joint venture company to be responsible for the technical development of color TV remote control chips, as well as the research and development of more advanced color motor cores, and to set up two sales subsidiaries to be responsible for the sales of products in the inland and other inland regions respectively. The inland sales subsidiaries are Sifang Semiconductor and Lu's Semiconductor, which hold 60% and 40% of the shares, respectively, while the other subsidiary, Sifang Semiconductor and Lu's Semiconductor, hold 40% and 60% of the shares, respectively.

The purpose of such cross-holding is to ensure the interests of both parties of the two sales subsidiaries, and not to cause serious damage to the interests of one party due to the excessive gap in the distribution of product sales profits.

There is also a production subsidiary, which is responsible for the production of remote control circuit boards. Sifang Factory is a 41% shareholder with site and skilled workers, while Lu's Semiconductor Company is a 44% shareholder with technology and management, and the remaining 15% is a reward for Yu Zixian's technological innovation.

In this way, Lu's Semiconductor is the largest shareholder - the controlling shareholder, followed by Sifang Factory, and Yu Zixian also occupies a considerable part of the shares because of technological innovation.

In this way, the first cooperation intention between Sifang Semiconductor Factory and Lu's Semiconductor Company was officially reached, and the cooperation agreement can be formally signed after the approval is submitted.