473 [China Market at the Beginning of the Century]
After the party, they went their separate ways.
Wang Bo walked the fastest, and he took a plane that night, because he only took one day off and had to go to work the next morning.
Li Yaolin is not in a hurry at all, this guy is the deputy director of the department under the Department of Laws and Regulations of Oilfield Enterprises. The corporate regulation department mainly does two tasks, one is legal related affairs, and the other is the research of rules and regulations. When Li Yaolin came to the capital this time, he did not ask for leave at all, but went on a business trip. He took a plane to the capital to be reimbursed at public expense: first contact with the chairman of Xifeng, reach an inspection and exchange intention, and then go back to Xifeng to inspect the enterprise management system.
Li Yaolin lived directly in the house rented by Peng Shengli, and spent three days with Nie Jun, making an appointment to travel everywhere, the Forbidden City, the Temple of Heaven, and Badaling.
Zhou Zhengyu was more forced and was caught by his mother on a blind date. Even if he didn't like each other at all, he could only date hard, and he was depressed for several days before he found out that the girl had the same idea as him. The two hit it off, and they deceived their parents under the pretext of going to Hong Kong City to travel and fall in love, but in fact, they flew to different southern cities. When this kid comes back from traveling, it's time to go to work at the customs, and the identity of the turtle master is enough for him to be a cadre directly.
Subsequently, Li Yaolin returned to Lu Province, and Nie Jun also prepared to go to Wudang Mountain.
Nie Jun also bought a complete set of postgraduate examination review materials, and borrowed 3,000 yuan from Song Weiyang, planning to prepare for the exam while studying art in Wudang Mountain.
Before leaving, Nie Jun deliberately went to Peking University for a long time, and the most impressive thing was that in addition to the massive collection of books in the Peking University Library, there was also an Internet café street outside the south gate of Peking University. There is a whole row of houses there, all of which are called "Feiyu Internet Cafe", which was opened by a Jin merchant. Now Feiyu Internet Cafe has more than 1,000 computers, and nearly 10,000 people surf the Internet here every day. By next year, the number of computers in Feiyu Internet Cafe will reach 1,800, and more than 16,000 people will access the Internet every day.
The Jin merchant who opened the Feiyu Internet café also became a man of the year in Zhongguancun. This guy is not a coal boss, but runs a gas station, and belongs to the kind of lucky people in the business world who are only one in a million.
In fact, with this person's financial resources, he simply can't afford to open an Internet café chain. However, this year, PetroChina and Sinopec have both gone public, raising a huge amount of money in the stock market, and a number of overseas consortia and oil companies have taken the opportunity to obtain "two barrels of oil" shares and obtain the qualification to enter the Chinese market by virtue of this relationship.
"Two Barrels of Oil" cooperated with multinational companies to build 3,400 gas stations in Guangdong, Zhejiang, Jiangsu and Fujian provinces in one go, and then stook land in the northern provinces and carried out high-price mergers and acquisitions of private gas stations. The competition between PetroChina and Sinopec has become increasingly fierce, and the price of acquiring gas stations has also become higher and higher, quadrupling in a year, and the Jin merchant took the opportunity to sell a number of gas stations, and then frantically opened Internet cafes at the south gate of Peking University.
The luck of this Jin merchant is so good, not only to catch up with the peak of the selling price of the gas station, but also to catch up with the golden age of opening an Internet café, and easily complete the gorgeous transformation.
The reform and listing of "two barrels of oil" belongs to a microcosm of many state-owned enterprises around 2000.
All these are preparations for China's accession to the WTO, and the general losses of state-owned enterprises for 20 consecutive years have suddenly achieved an earth-shattering reversal this year. Although the number of state-owned enterprises has been greatly reduced, the annual profit has reached more than 200 billion yuan, a year-on-year increase of 140%, the highest record since the 90s.
Many state-owned enterprises are becoming more and more commercialized and market-oriented, among which the pharmaceutical industry is a typical example.
The advertising budget of 100 million yuan a year cannot be compared with pharmaceutical companies. In the first five months of this year, Harbin Pharmaceutical Group directly spent 570 million yuan on advertising, becoming China's largest advertiser in one fell swoop. Before 1999, the total assets of Harbin Pharmaceutical Group were only 100 million yuan, and the annual R&D expenses did not exceed 2.5 million yuan.
This approach is very similar to selling health care products a few years ago. In 1999, Harbin Pharmaceutical Group tried every means to make money, used all of it for advertising, and even took loans everywhere to advertise, and this year it used the money it earned to advertise. In less than a year and a half, 1.3 billion yuan was spent on advertising, and the advertising fees it owed to CCTV exceeded its total assets.
Other state-owned enterprises have followed suit, selling drugs and electrical appliances...... The eight immortals crossed the sea, each showing their magical powers, and the advertising prices of the national media were rising.
If scientific research and innovation are not carried out, and product quality is ignored, it is crazy advertising. Some companies have good advertising effects, orders far exceed their own output, and it is too late to expand production capacity, so they simply outsource production and take advantage of the good opportunity to OEM money.
The fundamental reason for this phenomenon is that the central government is vigorously promoting the restructuring of state-owned enterprises and is giving preferential tax treatment. The freedom of state-owned enterprises has been enhanced, and the profits and taxes that need to be paid have been reduced, so they can use relationship loans to make money, and after advertising, they can also fight price wars with private enterprises.
Who can withstand this?
People are better than you to take out loans, and the tax payable is lower than yours, and countless private enterprises have been made to death. Fortunately, state-owned enterprises still have many hidden burdens, and they have to pay dividends, otherwise private enterprises will not be able to do it at all.
Just two months ago, the State Administration for Industry and Commerce (SAIC) suddenly issued a policy announcing that state-owned enterprises should not spend more than 2% of their pre-tax sales revenue. This has suppressed the unhealthy trend of state-owned enterprises indiscriminately advertising, and Harbin Pharmaceutical Group has become the biggest winner, because it has already built brand awareness, and other pharmaceutical companies can no longer compete with it in this way.
State-owned enterprises in various localities are opposed, and the State Administration for Industry and Commerce can not withstand the pressure, so it can only issue supplementary provisions after half a year to increase the proportion of advertising in the pharmaceutical, food, daily chemical and household appliance industries to less than 8% of pre-tax sales revenue.
In the past two years, there have been a lot of such bans.
For example, in the aviation industry, China in the 90s was the country with the largest number of airlines in the world. In order to compete for passengers, airlines have made desperate discounts, resulting in the actual air ticket prices plummeting year after year, which in turn has caused losses for the whole industry. Take flying from Shenghai to Beijing as an example, the air ticket starts at 2.5% off, which is cheaper than taking the train soft sleeper.
The Civil Aviation Administration directly issued a "ban on discounts", which caused an uproar across the country, but it turned the major airlines into profits.
What happened to Spring Airlines? Even if others can't give discounts, it cooperates with travel agencies to calculate the tour guide fee, accommodation fee and air ticket money, and the ticket price was once lower than the hard sleeper of the train, and it quickly seized the low-end consumer market.
At the end of August, Nie Jun had already left the capital, and Zhang Chaoyang rushed back from the United States to ask Song Weiyang to go to Sohu to hold a shareholders' meeting (international conference call).
The U.S. Internet bubble has been punctured for four months, and Sohu's stock price has only grown against the market for 5 weeks, and then it has fallen all the way, plummeting, and is about to fall below the issue price.
It's all blown up, the global Internet industry has entered a cold winter, and Internet companies in the United States are going out of business every day.
Due to the previous Internet boom, 150 new companies were added to Zhongguancun this spring, one-third of which belonged to Internet companies, which is more than the number of Internet companies in the country combined. This originally heralded that China's Internet industry had entered a period of rapid development, but as a result, the development momentum came to an abrupt end, and a large number of people died!
But in 2000, the number of Chinese netizens increased tenfold from 1998, and there is life beneath the cold ice.
(I'll change it tomorrow, there are too many things these days.) )