Foreigners attending the first China Internet Conference are mainly experts, journalists, and investors, and basically do not meet the presidents or CEOs of well-known foreign websites.

Pip Cobourne, a reporter for "Red Herring" magazine, also came, and he listened to Song Weiyang's "science fiction" speech in Rongcheng last time, and gave Song Weiyang an exclusive interview, and he was very impressed by Song Weiyang. Unfortunately, these reports did not attract attention in the West, and most readers dismissed them as fools' dreams, and Song Weiyang as "another storyteller in China's Internet industry."

Although it has experienced the cold winter of the Internet, the "Internet Bible" of "Red Herring" is no longer in the limelight, it still has influence in Silicon Valley in the United States. This influence is fading, and in six years' time, Red Herring will be swept away by its landlord for rent arrears......

The first speaker in the afternoon was Negroponte, a dude who talked a lot about P2P and believed that P2P would dominate the Internet of the future.

Pip Cobn has a recording device on his lap, but he keeps jotting down key words. There is no doubt that Negroponte's speech will be one of the highlights of the conference.

"Next, I would like to invite Mr. Song Weiyang, Vice Chairman of the Internet Society of China, to give a wonderful speech for you......

Ho, that funny Chinese "dreamer" has reappeared - this is the inner thought of Pip Cobone, who quickly put on his headphones and arranged for simultaneous interpretation.

"Bang bang bang!"

Song Weiyang had not even stepped onto the main podium, and the moment he stood up, more than 1,000 people in the audience burst into warm applause.

At this moment, not only were all the leading figures of China's Internet present, but even several major leaders of several departments did not leave, smiling and clapping with everyone.

Song Weiyang walked quickly to the main podium, tried the microphone and said: "First of all, thank you leaders, experts, journalists, scholars, investors and Internet practitioners from home and abroad, thank you for giving me the opportunity to speak. ”

"Bang bang bang!"

After a round of applause, Song Weiyang continued: "I listened to Mr. Negroponte's speech just now, and I was deeply inspired, and at the same time, I also agreed with his view that P2P is about to flourish. What I'm going to talk about, similar to Mr. Negroponte, is that P2P literally means 'peer-to-peer network', with an emphasis on 'person-to-person' and 'end-to-end' communication. In fact, when the Internet was born, it was to achieve peer-to-peer networking. However, the rise of commercial websites has made the mainstream form of networking unequal, forming a one-way communication model of 'website-user'. This is contrary to the original intention of the Internet, I will call it the Web 1.0 era, and the future peer-to-peer network based on P2P technology, I want to call it the Web 2.0 era!"

"I've had this concept before, but it hasn't been taken seriously by anyone, and now the technology and timing are relatively ripe. ”

"I don't think the end of the Internet or the catastrophe of the Internet is just a naïve, clumsy and confusing rehearsal of the Internet, and a prologue in the history of the Internet. The Internet has not entered a period of decay in old age, or even a period of youth, and the Internet is still just a teenager in its flowering season! The so-called Internet bubble is nothing but a rebellion of adolescence. ”

Negroponte's previous presentations, which focused on the technical aspects, elaborated on a large number of technical terms, from which some were inspired, but many others were confused.

Song Weiyang's speech is relatively simple and easy to understand, and it is defined from a high position, but whether his definition can be recognized by everyone depends on what is said in the future.

Next, Song Weiyang said amazingly: "The change of the times has just begun, and I want to say that the second wave of the digital wave is far more disruptive than the first wave, and traditional industries will be widely and violently impacted." This kind of impact is closely related to the media reporters here, because the Web 2.0 era will eliminate a large number of traditional media. In the next decade, there will be no room for local tabloids to survive, and the broadcasting industry will die. Because based on P2P technology, the Web 2.0 era has changed the way information is disseminated. The Internet model of 'people-platform-people' leads to the fact that everyone is an audience and everyone is a communicator. Now that mobile phones can access the Internet, computers will become more and more popular, and people will widely disseminate the news happening around them in the first time. This spread can happen in chat rooms, on BBS forums, or even directly on QQ to friends, which are then posted on portals. Before a piece of news has time to be typeset and printed, it has already been known to the public, and what traditional media have to do is to move online news to paper!"

Many reporters were a little unhappy when they heard it, and even wanted to refute it, but they couldn't interrupt Song Weiyang's speech, so they could only continue to listen patiently.

Song continued: "There is also the traditional publishing industry, including traditional literature, including the record industry, which is also about to enter a period of decline. The most typical feature of the Web 2.0 era is that everyone is a creator and communicator, there are already online writers at the moment, and there will definitely be online singers in the future. Internet literature and online music will continue to impact traditional literature and music, and will eventually kill traditional literature and traditional music. Because the spread of P2P technology will inevitably lead to the proliferation of piracy, people can easily obtain relevant network resources for free. When traditional writers and songwriters can't survive, their industry system will collapse! As far as the book publishing market is concerned, I think that only children's literature and teaching materials can be obtained very well, and all other genres will die miserably. The same is true for traditional stores, when the B2C model matures, brick-and-mortar stores will die!"

"Web 1.0 can be summarized by the following keywords: browsing, consumption, passive, acquisition, static, HTML. The key words of Web 2.0 are: collaboration, creativity, initiative, provision, dynamic, and XML. I'll give you the most typical example, Sogou's network encyclopedia plan, which belongs to the category of Web 2.0. With Sogou Encyclopedia as a platform, the majority of netizens collaborate to edit entries, everyone is a creator, and everyone can get information from it, which is the Web2.0 model of 'people-platform-people'. The same is true of Sohu's Renren.com, which is a platform, where every user is a content creator and every user is a content consumer. The same is true for Sogou's blog, which is now getting more and more popular. Even the news message comment function of the portal is a rudimentary Web 2.0 experience. ”

"Web 1.0 Internet companies provide content, while Web 2.0 Internet companies provide services. The Web 1.0 era is centered on commercial websites, while the Web 2.0 era is centered on network users. Not only that, the application software in the Web 1.0 era is relatively large-scale, and enterprises make it for customers to use, while the application software in the Web 2.0 era is mainly small-scale open source software, and each user can be the creator of the application software. As a result, the opportunity for small Internet companies to make practical software, even if it is just a gadget, can still have a broad market. For example, the domestic network ants that specialize in downloading, if they are updated and maintained, they will definitely be able to make a lot of money, and the investors here can throw money at them. ”

"Let's talk about the online community again, in the era of Web 2.0, not only social networking sites can be called online communities......"

"Let's talk about online government affairs, in the era of Web 2.0, online government affairs are not unilateral from top to bottom, it can feedback the people's feelings, and even promote anti-corruption work and the construction ......of the rule of law."

After about 20 minutes of talking, Song Weiyang said: "Let me summarize the three characteristics of Web 2.0: first, open data and services, second, rich user experience, and third, low release costs. ”

"For business personnel, Web 2.0 is a business platform, for marketing personnel, Web 2.0 is an interactive platform, for software developers, Web 2.0 is a software development platform, and for journalists here, Web 2.0 is a new media platform. ”

"Mr. Negroponte said that P2P is a technical concept, while what I said about Web 2.0 is a thinking concept, an attitude, and a model. Web 1.0 treats the Internet as a simple communication platform, and Web 2.0 treats the Internet as a virtual society. In a society, people cannot just receive information in one direction, but will actively create and disseminate information. And our Internet companies only need to do a good job of information dissemination platform services. ”

"Friends, everyone has caught up with a good time, and now is the beginning of the Web 2.0 era. Choose a good product and do a good job in platform services, you are the trendsetter of the new era of the Internet!"

"Well, thank you, and I'm done. ”

The audience was silent.

It wasn't until Song Weiyang stepped off the podium that people suddenly burst into warm applause.

Song Weiyang did not discuss any technical issues, but set off a brainstorm in the brains of the audience, which is tantamount to a cognitive revolution on the Internet. Perhaps, many people present have already touched the threshold and discovered this phenomenon, but Song Weiyang directly pierced the window paper.

The cold winter of the Internet that has just passed has left all practitioners in a state of confusion, not knowing where the future lies, and there is always a sense of precariousness.

But Song Weiyang's words directly pointed out the broad road and put the infinite and vast Internet world in front of them.

Even Negroponte only vaguely felt the prospect of P2P and knew that this was the future development trend. However, Song Weiyang directly and systematically broke down, and even pointed out the three major characteristics of the Web 2.0 era, which allowed Negroponte to connect his various predictions and conjectures.

Negroponte's seat was relatively forward, and when Song Weiyang walked past him, the big man immediately stood up and applauded in welcome. Under the influence of Negroponte, the Chinese Internet bosses in the back rows also stood up collectively to show respect, and then more than 1,000 people in the audience stood up for the most part.

The applause lasted for more than five minutes, and the host was interrupted several times, and finally simply stood on the stage and applauded with everyone.

It's not that people are overreacting, it's that Song Weiyang deserves this kind of treatment. The proposal of the concept of Web 2.0 undoubtedly made Internet practitioners in the fog suddenly see the right path and direction. Whoever can take the lead in proposing the concept of Web 2.0 under the current situation is the guide of China's Internet industry and the world's Internet industry.

Pip Cobourne, a reporter for Red Herring magazine, wrote excitedly in a small notebook: "In the far East, an Internet hero was born. No, he is not only a hero, he is also a spiritual mentor for Internet practitioners! I believe that in the next 10 years, the emerging Internet companies will not be able to avoid the thinking framework he has set today!"

When the official leaders heard the thunderous applause, they couldn't help but turn their heads to look behind, and the crowd of people who stood up and the constant slapping made these leaders feel inexplicably surprised, and they couldn't help but look at each other and look at each other.

Only Internet practitioners can deeply feel the power of these words, which is tantamount to dropping a thinking atomic bomb in the industry!