When he arrived in Cannes, the film festival had already opened, and Ronan saw a bustling seaside town, where fans and studios from all over the world gathered in Cannes, the capital of the film.

Ronan first went to the film festival organizing committee to apply for a film festival pass, and with the certificate, many things will be much more convenient

Embassy Pictures has already filed a record at the festival, and after paying a fee of 2,000 euros, Ronan got a pink pass representing industry insiders.

This kind of industry certificate is not to be obtained if you want to apply, the organizing committee has a special assessment, and the certificate is not free, the high certificate fee is also one of the sources of income for the festival, the registration fee for the general pass is 399 euros, and the certificate for the producer exchange meeting and the producer's workshop requires a basic registration fee of 1000 euros, and the fee will increase with each level.

There is a yellow and blue pass underneath the pink, and a white pass on top, which is only available to customers who have been attending the Cannes Film Festival for many years, and a newcomer like Ronan has to pay a huge price to get it.

The Cannes Film Festival is one of the most artistic festivals in the world, but it is still an art game that is piled up with money.

The importance of money to the success of the festival is self-evident, and according to Ronan's understanding, although the finances of the French National Film Center, the government of the Provence-Côte d'Azur and the city of Cannes cover part of the cost of the festival, and there is also a lot of private and corporate sponsorship, the festival needs to have its own hematopoietic function to sustain itself every year.

This kind of pass that reflects the status is one of the hematopoietic links.

Don't underestimate the color of these documents, they can make a completely different treatment for holders during the festival.

For example, the Cannes Film Festival usually has priority screenings on the day before the red carpet premiere, so that those with pink and above ID cards can get a sneak peek.

When the screening time is approaching, the holder of the pink card will line up alone next to the theater, usually this line is relatively short, and when the screening time is about to start, the person with the white card will enter the venue directly, without queuing, and then the person with the pink card and the blue card holder will be released in turn, and finally the yellow card holder.

Therefore, for those with blue and yellow documents, it is likely that they will not be able to enter the venue for half a day, and they will end up empty.

Ronan spent a day in Cannes, and he didn't feel much art, but he felt that there was a strong commercial atmosphere.

With a permanent population of only 70,000, Cannes attracts at least 60,000 film professionals and 200,000 tourists during the festival, and local hotels are fully booked six months in advance, benefiting from the catering industry and tourism products.

In the 11 days of the festival, the Cannes International Film Festival can create hundreds of millions of euros in direct economic value and 1 billion euros in indirect economic value, and in the process, it will also create 3,000 jobs, and the returns far exceed the costs, so that in just 10 days, some businesses can make enough money for a year.

Walking through the streets of Cannes, Ronan sees tourists from all over the world, everywhere you can hear strange languages that you don't understand at all, everywhere you talk about movies, and when you hear that a great film is coming out, you will rush away like a wave.

No matter how the organizing committee makes money, no matter the commercial elements hidden behind the film festival, the current Cannes only belongs to films.

Of course, Ronan will not forget his job, and in just two days, he watched seven films in succession.

These are basically European films, and compared to films from other countries and regions, European films have a slightly larger audience in the very closed and exclusive film market of North America.

But Ronan's biggest feeling after watching it is not how much commercial value the movie has, but that like Indian movies dance when they don't agree with each other, European movies strip naked when they don't agree with each other.

Some of them are much larger than the NC-17 in North America, and there are even close-ups of some of the indescribable organs of the red fruit in the shot.

European cinema art is always entangled with the little thing between men and women.

It's no wonder that many people say that the overall landscape of European cinema is small.

Ronan has a general impression that in his previous life, a "Love 3D" successfully refreshed the public's three views of the Cannes Film Festival with its amazing large-scale erotic content and 3D screening system; on the day of the Cannes premiere, the screening was postponed for 30 minutes due to too many attendees, which was difficult to find, and the queue to enter the venue was even more crowded than the New York subway during rush hour.

Since the beginning of the 21st century, the scale of the films exhibited at the Cannes Film Festival has also increased year by year.

Gay, bisexual, incest、...... This is not a thing, in some of the "little yellow films" specially provided by the Cannes Film Festival, the scene of women giving birth is directly broadcast live without a code, which is simply unrivaled by the rhythm of flying in the sky.

The heavier the taste of a film, the more it tends to attract attention at the Cannes Film Festival, stirring up debates among the media, audiences and international filmmakers, and the controversy often outweighs the commercial benefits of an electric film.

Ronan also went to the Cannes premieres of King Sunglasses' In the Mood for Love and Lars von Trier's Dancer in the Dark.

Then there was a deeper understanding of the commercialization of this art film festival.

In Cannes, not only can you buy a pass, but you can also spend money on walking the red carpet and watching the red carpet.

The problems that money can solve are not called problems in Cannes, such as the viewing seats on both sides of the red carpet that are easy to be photographed by the media and TV cameras, generally 20,000 euros for a first-class seat, 15,000 euros for the next one, and 5,000 euros for a worse. ”

The price required for walking the red carpet is even higher, basically more than 100,000 euros, and if you are the spokesperson of the official sponsor of Cannes, you can generally get it for 10,000 euros. ”

There are also other public events in Cannes, such as those sponsored by certain brands, which only require the purchase of a certain amount of the brand's business to get the opportunity to walk the red carpet. ”

Others, such as Chopin's Night, the closing ceremony, or the premiere of a popular film, can be rewarded with a red carpet invitation at Cannes if you are willing to spend money.

These are not underground deals, but the festival is almost openly selling.

Not only Cannes, but also the Venice Film Festival and the Berlin Film Festival are similar.

The reason is simple, art alone simply cannot support such a huge film festival, and the Cannes Film Festival needs more than 20 million euros to hold a single event, and if the organizers do not find a way to raise money, the festival will be doomed long ago.

For ordinary people, it is obviously not worth spending such a large price on the red carpet of the Cannes Film Festival, but for stars, it is a rare opportunity.

These money-making methods launched by the film festival are mainly aimed at stars who want to rub the red carpet.

On an international film festival like this, there are not only film sales agents, but also special "red carpet promoters".

Red carpet promoters not only seek opportunities for stars to walk on the red carpet of film festivals, package stars, and spend high prices to participate in red carpet shows.

Even some companies or institutions in Cannes have launched similar services one after another, and even ordinary people can spend money to buy the opportunity to walk the red carpet.

After watching "Dancer in the Dark", Ronan attended the crew's appreciation reception, the main purpose of which was to recommend the film to marketers from all over the world.

"I heard that Mr. Anderson has a distribution company that has released Blair the Witch in North America?"

Lars von Trier, who looked a little vicious, had received Ronan's business card before, and after the entertainment, he came to him, and unlike the usual producers who talk about business, he was very direct: "Is Mr. Anderson interested in distributing my film in North America?"

Ronan was polite: "It's a masterpiece, it's shocking. The other party was straightforward, and he didn't go around in circles, and asked, "I don't know your North American licensing fees......

This director who dares to claim to be the best has a small audience in North America for his works, and as long as the price is right, it is not impossible to win the North American copyright.

Russ von Trier has always been very confident, saying, "Only five million dollars!"

Ronan frowned slightly and said, "If you are willing to sell the North American rights to this film for one million dollars, I am willing to cooperate with you." ”

"It's too low. Lars von Trier lost interest in talking: "It's not in line with my film's worth." ”

Ronan didn't force it, according to the calculation in his heart, he could only make a little money by getting the North American copyright for one million dollars, making copies plus appropriate publicity expenses, and the necessary expenses for various links.

If it is 5 million US dollars, plus the expenses such as publicity and distribution expenses, it is estimated that it will lose money.

As soon as Russ von Trier left, an acquaintance suddenly took the initiative to find him.

"Hi Ronan. Chris, a film expert at Sony Entertainment, greeted him: "I didn't expect to meet you in Cannes." ”

Ronan smiled and said, "I'll come and see, I'll see for a long time." ”

Chris certainly didn't believe it and asked, "Fancy this film?"

Ronan didn't answer, but asked, "You won't fall in love with this "Dancer in the Dark", will you?"

"Yes, this film is very much in line with the appetite of some art film lovers in North America. Chris seems to have an ulterior purpose: "I'm going to take this film." ”

He looked at Ronan with a little vigilance, "You're not going to compete with me, are you?"

Ronan smiled: "We are old friends, you have helped me so much again, since you have taken a fancy to it, I will quit." ”

He's been a friend.

Chris half-jokingly said: "If you and I are interested in the next film, I will quit next time." ”

"A word?" how could Ronan let go of such an opportunity to come to the door.

Chris showed a bold atmosphere: "Do what you say. ”