Since the beginning of the new century, the development of Relativity Entertainment has entered the fast lane, not only the upstream and downstream industrial chain has been gradually improved, but also a relatively stable cooperative relationship has been established with online and offline underwriters, but Ronan has always maintained a strategy of obscene development and no waves, using the huge shield of DreamWorks to attract the attention of traditional forces represented by the six major Hollywood companies, and he is desperately laying a solid foundation.

Today, this strategy is finally showing results.

With DreamWorks declining and Relativity Entertainment doing well, the traditional forces are finally taking advantage of Ronan's new company, which is growing at a frenzied pace.

As a result, some unspoken tacit understandings and unwritten suppressions of the top forces in the industry naturally fell on Relativity Entertainment.

But Relativity Entertainment is not a dream factory, and Paramount Pictures took a bite of it, but it broke several dog teeth.

Those with clear minds immediately found that when they valued Relativistic Entertainment, Relativity Entertainment had developed into an entertainment conglomerate that could not be shaken by a single film company.

Paramount Pictures shrank back, and it seemed that everything was back to a calm state.

"Competition in Hollywood is everywhere. ”

In the office of Relativity Entertainment, Robert Iger said to Ronan: "Large companies suppress small companies, the upstream of the industrial chain plunders downstream resources, and the competition within large companies is also fierce. ”

Ronan touched the stubble on his chin: "I only hope that the six major companies will not really join forces to suppress us." ”

Robert Iger said categorically: "No, absolutely not! Although the six major companies have tacit understanding and cooperation, they are no less competitive with each other than any other industry, and Hollywood used to be not only the big six companies, but also the people who really held power within the six major companies, don't you want the big six to become the big five, the big four, or even one monopoly?"

Ronan nodded slightly, there was no doubt about that.

Robert Iger said: "Inside the Big Six, if one family suddenly has a problem, another family will immediately want to swallow it. ”

Ronan suddenly remembered that there was a time when the behemoth of Baby Di not only overwhelmed several other companies, but even swallowed Twentieth Century Fox in one gulp, just like the eight Hollywood companies a few decades ago, and the Big Six have since become history.

Not to mention that at that time, Warner Bros. was eyeing Paramount Pictures, the Kongscart behind Universal Pictures also wanted to eat Twentieth Century Fox, and Sony Columbia was squeezed by several other major companies and could only frequently restart Spider-Man to survive.

The competition and filthiness between the big Hollywood companies has never been less.

"We can't ignore the troubles that Big Six can bring, but we can't take it too seriously. Robert Iger said very solemnly at this time: "At least the direction of the company's focus cannot be placed on this, otherwise it will affect the normal operation and development." ”

Ronan knows this simple truth very well, the company's strength is strong, even if it will suffer some losses in front of it, it may eventually become a winner, but the company can't develop, even if it temporarily beats back the tentacles stretched out by the six major companies, it will still be a loser in the end.

If you are strong enough, you will be the foundation for winning the fierce competition in the industry, otherwise everything will be just a dream castle built on the beach.

"Bob, your main job is still the internal development of the company and the external M&A business. Ronan knows what he and Robert Iger are good at: "My energy is still on the film project and dealing with external pressures. ”

Of course, this is only a general division of labor, just like this time in response to the acquisition of Artisan Pictures and the cutting off of Paramount Pictures' extended hand, the two can join forces at any time.

Robert Iger smiled and said, "No problem. ”

Ronan said, "George Clint is about to negotiate with the owner of the Death Star Building, and when the company moves is complete, Bob, it's time for your position to change." ”

"Thank you. Robert Iger understood what he meant, and said nothing.

In the past two years, Robert Iger has also gained a lot of confidence that although he is the chief operating officer, he has been fulfilling the responsibilities of the chief executive officer.

Ronan fully confirmed the abilities of this "smiling Mickey Mouse", confirming that this is the best helmsman of Relativity Entertainment Group.

Leaving Ronan's office, Robert Iger looked around the company, looking back like a dream, he used to just prefer to be the head of the ** rather than be the tail of an eagle, but this chicken-like company, in just a few years, is about to grow into an eagle with wings and soaring.

He, who was originally an inconspicuous middle-level manager of the Walt Disney Group, has become a veritable boss in the industry, and may even become a top boss alongside Michael Eisner.

This step is really the right one, if you don't step out of Disney at the beginning, maybe you are still dangling in the island country branch.

Where can there be such a good development opportunity in Relativity Entertainment Group.

In the office, Ronan had just finished talking to George Clint on the phone, and the negotiations on the Death Star Mansion had entered the final stage, and the two sides had already agreed on the price.

Relativity Entertainment made a one-time bid of $212.3 million to buy out all rights to the Death Star Building.

This building is not particularly large, the actual floor area and capacity are slightly smaller than the Fox Building not far away, this is the Century City of Beverly Hills, although it is not as good as Manhattan's financial and business districts, but it can also enter the highest real estate price in the United States.

Ronan's plan, the renamed Relativity Building, will serve as the office space for the group company and the film business company, mainly to house the three companies of Relativity Entertainment, Embassy Pictures and Shahai Entertainment, as well as supporting special departments such as post-production studios.

More than enough office space and even some floors can be rented out to go out.

It is expected that the two parties will be able to formally sign the transfer contract in March, and Ronan plans to relocate the entire company in the second half of the year.

As for Netflix, it's best to continue to put it in Silicon Valley.

The overall environment and supporting conditions of Silicon Valley are also the most suitable for Netflix's development needs.

At the same time, the Passion of the Christ continues to wreak havoc on the North American film market, which is a super-dominant presence in the traditional off-season of February.

Entering the working day, the film's single-day box office is still running at more than 10 million US dollars, and it easily earned 12.69 million US dollars on Monday.

And on this day, the book of the Passion becomes even more remarkable.

Someone died in the theater because of the fright of watching this movie!

From a humanitarian point of view, this is definitely not a good thing, and it may even make the film more controversial.

But from a business point of view, this is not a bad thing, and its explosive topic will attract more people's attention.

There have been countless cases in Hollywood in the past that prove that almost all of the movies that can scare people to death end up being box office hits and commercial successes.

The news began to hype wildly in the media on the same day.

"The scene of the Passion of the Christ was bloody and cruel, and a woman was scared to death on the spot when she watched it!"

"A female viewer died suddenly of a heart attack due to excessive shock when she saw the brutal footage of the Passion of the Christ!"

Similar reports have emerged one after another, from television to print media to the Internet, and a new round of hype has begun.

When the film was shown in the brutal scene of Jesus' crucifixion, Ms. Scout, a 56-year-old radio marketing manager, suffered a heart attack, and although the movie theater immediately suspended the screening and rushed her to the hospital, she died. ”

Films that can scare people or even kill people with bloody cruelty are enough to arouse the curiosity of more people.

The film's bloody depiction of Jesus' crucifixion sparked further heated discussions, with queues in front of many theaters and the sound of sobbing and crying in the cinemas.

The controversy of the film feeds directly into real life, with demonstrations in favor of or condemnation of the Passion of the Christ being seen everywhere in major cities such as New York and Los Angeles.

Not only did these not have a negative commercial impact on the film, but also made the box office rise against the trend.

Since Tuesday, the single-day box office of The Passion of the Christ has not only not declined, but has increased every day, and the single-day revenue has remained above $13 million.

Just five days after the film's release, the North American box office exceeded $100 million.

The major distribution companies that rejected Mel Gibson before, not to mention that the glasses were shattered, were also full of regret.

By now, even a layman can see very clearly that the Passion of the Christ must be a super hit this year.

Before the release of the Passion of the Christ, sales at the North American box office were already 7 percentage points lower than the same period last year. However, within a week of the film's release, this year's box office sales are on par with last year's.

As one of the most famous movie stars in the world, who would have thought that Mel Gibson would beat all his summer blockbusters at the box office with a film about the Passion?

The Passion of the Christ entered its second screening weekend, and thanks to the increasingly heated controversy and protests, theaters still maintained high attendance, and the box office revenue in the next three days was just less than 40 percent lower than the opening weekend, with another $54.1 million.

Combined with the harvest of the previous five working days, it took only ten days for the Passion of the Christ to push the North American box office over the $200 million mark, accumulating a total of $222.88 million.

Various predictions have been released, including NR, all of which believe that the North American box office of The Passion of the Christ will be above $350 million.

If you're lucky, it's not out of the question that a $400 million hit isn't out of the question.

The Passion of the Christ was a big hit, and Mel Gibson, as a director and producer, was in the limelight for a while, overpowering all Hollywood directors and actors.

But Mel Gibson himself, while rejoicing, will be inexplicably congested every time he sees the crazy growth of the box office several times.