Many years later, in the program "Qiang Qiang Threesome", the host Dou Wentao had a conversation with financial writer Wu Xiaobo.

Wu Xiaobo: "Almost none of the rich people I've ever seen are happy. ”

Dou Wentao: "Not one?"

Wu Xiaobo: "Hmm...... Oh, there's one, Ding Sanshi. ”

From Mu Zhong and Li Jingwei in the 90s, to the later Da Lao Wang and Ma Xiaoyun, Wu Xiaobo has interviewed almost all the rich people in China. But these people think about too many things and have too many scruples all day long, Wu Xiaobo thinks that they are unhappy in life, except for one Ding Sanshi, who is considered an exception.

There are a lot of interesting facts about this dude, and they can be summed up in one thing: no tune.

For example, he became the richest man in China, Ding Sanshi still wore a pair of floral pants, and personally repaired the computer in the company's aisle, which was mistaken by visitors for an ordinary employee. Another example is NetEase's Linzhou branch, which has more parking spaces in the underground garage than Alibaba, and heard that Alibaba's parking spaces are not enough, Ding Sanshi made a special call to make fun of Ma Xiaoyun for not being far-sighted enough.

The most well-known is Ding Sanshi's hobby of pig raising and music. His chairman's office is filled with books on pig farming techniques, and he likes to go to bars and party, and DJ himself.

As the saying goes, DJing at night and raising pigs during the day makes life full and beautiful.

This guy who is out of tune, even if NetEase is a mess, he is still in the mood to pull Song Weiyang to Paodi in addition to cheering up.

On the dance floor of the discotheque, a group of demons danced, and Ding Sanshi wore a T-shirt, a pair of headphones, closed his eyes slightly, and swayed from side to side as a night DJ.

Shen Si was a little unaccustomed to this kind of atmosphere, and said, "Boss, is this person reliable?"

"What?" Song Weiyang said with a wine glass, "The music is too noisy to hear!"

Shen Si could only lean closer and yelled: "I said, is this surnamed Ding reliable? He doesn't look like a company!"

"Reliable," Song Weiyang also roared, "This is called being in danger!"

Shen Si shouted, "I didn't see it!"

Song Weiyang also didn't like places that were too noisy, so when Ding Sanshi finished playing a dance song, he immediately asked this guy to play in another place.

It's the equivalent of a nightclub, with a serious bar next door.

A few people sat down at the bar, and Song Weiyang said that he asked for a beer, and said, "It's much cleaner." ”

"You can also be quiet in the middle of the noise. Ding Sanshi said with a smile.

Song Weiyang asked, "You've already started working on that game?"

Ding Sanshi said: "I just acquired two games from Tianxia Company, one is called "Tianxia" and the other is called "Journey to the West". Because "Journey to the West" is a traditional masterpiece, in principle, anyone can use it, but no one can preemptively register a product trademark, so we decided to change the name to "Journey to the West". This game is a semi-finished product, and I have to continue to improve it after I bought it, and I estimate that it will be launched by the end of the year at the latest. ”

"Can't a traditional masterpiece be registered?" Song Weiyang muttered, "It seems that the name of the Classic of Mountains and Seas has to be changed." ”

Ding Sanshi explained: "You can't register directly, but you can register as "Journey to the West" and "Water Margin". ”

"Understood. Song Weiyang nodded.

"Last year, I wanted to make an online game, and I went to visit EA in the United States, and wanted to represent their "Internet Genesis", but I was rejected," Ding Sanshi took out a cigar rather depressed, "Here's one." ”

Song Weiyang shook his head, took out his panda and said, "Smoke this." ”

Ding Sanshi said: "I'm used to smoking cigars. ”

"Whatever you want. Song Weiyang took care of himself.

So the two of them each pumped, Ding Sanshi took a sip, and complained: "Old Song, do you say that the Yankees have a problem with their brains? It's not just me who was rejected by EA, all Chinese companies were rejected, and people didn't want to work with the Chinese at all. ”

"Cyber Genesis" is the world's first graphic online game, which can be called the absolute originator of online games. Chinese players played it two or three years ago, but all of them were private servers, and there is no official server so far.

With the first-mover advantage of this game, EA can definitely make money if it is willing to let Chinese companies act as agents.

The only reason is that EA looks down on the Chinese market, because the current Chinese online game market is too small, and it is not worth mentioning when converted into dollars.

Ding Sanshi said: "After leaving EA, I went to Sony in person to represent "Endless Mission". It turned out to be even funnier, Sony didn't even send someone to see me, and a small staff member sent me away. Anyway, I'm also the CEO of a listed company, who can stand these two grievances? I'll just come back and buy domestic games, and set up my own inference for further development!"

"It's normal for the Chinese game market to be looked down upon because it's not profitable," Song said, raising his glass. ”

Ding Sanshi is not a civilized gentleman, so he directly burst into foul language: "They are all stupid, sooner or later they will regret it." Anyone with a little bit of brains can see how great the potential of China's online game market is, with more than 10 million new netizens added last year alone, and these are potential customers for online games!"

Song Weiyang said: "I set up a Shenjian network technology company in Rongcheng, specializing in online games. The first game is about to be in public beta.,The time is set for September 11th.,Trouble NetEase to help make a publicity.,Advertising fees are calculated according to the market price.。 ”

Ding Sanshi said: "Hey, I'm planning to do online games myself, and I recommend it to you, isn't this a clear enemy?"

"Just ask you if you want to!" Song Weiyang said.

Ding Sanshi said: "Okay, okay." NetEase's advertising space is you can choose, I will give as much as you want, and the advertising fee will not be earned in vain. ”

Song Weiyang not only found NetEase to advertise, but also found Sohu and Sina to advertise, and the homepage advertising columns of the three major portals were directly covered by "Legend". Not only that, Sohu's Renren Network (alumni directory) and Tencent's QQ are directly pop-up advertising recommendations, plus the official advertisements of various chat rooms and forums, this network publicity cost is a large amount.

And in order to attract home computer users, the client installation disc of "Legend" (which is too slow to download) is sold for only 5 yuan in the software store, which is equivalent to the price of a pirated disc. Every time a software seller sells a client CD, Song Weiyang has to subsidize an additional 15 yuan in profits, which is simply a loss of how much is sold.

As for the Internet café, it is still a routine to point to Kati, anyway, Song Weiyang has to spend nearly 10 million yuan in total to promote.

The advertising slogan is very dark humor: different life, same "Legend". On September 11th, a day to never forget, we will have a game that we will never forget.

Well, in the next few months, if netizens use Sogou to search for the keyword "911", "Legend" will definitely be ranked on the first page of search results.

As for Ding Sanshi, the day after he invited Song Weiyang to go clubbing, he invited the entire NetEase staff to watch a movie. It just so happened that "Pearl Harbor" was released on the mainland, and after he asked his employees to watch the movie, he wrote an internal letter and printed it, the content of which was nothing more than "how difficult it is to prosper the country, and how difficult it is to prosper the company".

In fact, during the tenure of the president of Wanwan, NetEase's center has been transferred to the capital, and NetEase's headquarters is also advertised in Zhongguancun.

After Ding Sanshi returned to power, Zhongguancun was instantly demoted to a branch, and NetEase headquarters returned to Huadu again. He continued to make personnel adjustments, and after a series of operations, the Huadu headquarters was actually high-spirited, and the employees were eager to do a great job.

In a blink of an eye, on September 11th, Doudou has already started high school, and "Legend" has also begun to launch the public beta.

The Taurus Club was ushering in a late gathering this year, and the other side of the ocean suddenly made big news, and some people on the Chinese side shouted: "Tonight, we are all Americans!" This is the first time since the beginning of the 21 st century that China's public intellectuals have collectively spoken out, which immediately aroused overwhelming criticism and spittle.

(I recommend a friend's "Struggle in the World of Hong Kong Films", which travels through time and space infinitely, and only writes copies related to Hong Kong films.) This book can only be searched on the mobile app, and the PC side has been blocked. ）