Universal Pictures and Sony executives were a little confused when they got the first-day box office data for "Lich War." They expected the film to do well at the box office, but they didn't expect it to be so good.

It's not that the box office of "Lich War" broke the North American record, compared with the 15-year "Star Wars: The Force Awakens" 119 million first-day box office, 391 million first-weekend, and 937 million North American box office, "Lich War" is still far behind.

But this is a Chinese-language film made by Chinese, and it has sprung up in the face of the failure of various companies' blockbusters, and the reason behind it is that the executives of several film companies need to think deeply.

The New York Times wrote an article claiming that North American audiences are voting with their feet, and the insincere and money-making blockbuster sequels will eventually be eliminated from the market!

and focused on criticizing "Transformers 5", a special effects blockbuster that was released in North America for two weeks, with a cumulative box office of less than 100 million US dollars, a freshness of only 15% on Rotten Tomatoes, and an MTC score of only 27 points.

"Full Movie" analyzes the reasons for the box office success of "Lich War" more objectively and comprehensively: the special effects are outstanding, especially the fight scenes in the second half of the movie, which makes American audiences who are used to watching special effects blockbusters constantly cry out for shock.

Although the plot is not particularly easy to understand, if you imagine the Emperor of Heaven as Zeus, the king of the gods, and look at the story as a "battle of the gods", it is not completely incomprehensible.

Freshness, the strangely shaped "monsters" in the film let the audience who are tired of watching American special effects blockbusters see the freshness they have not seen for a long time.

Lu Lin's fame, the influence of the previous work, Warner's distribution strength, and the love between Chang'e and Hou Yi...

There is a way to find a way to succeed and an excuse to fail. If "Clash of the Lich" fails at the box office, they can also give you eight out of ten reasons for its failure.

However, it was a success!

"Lich War" is obviously a shot in the arm for the long-sluggish North American market, and the box office continued to rise on Saturday and Sunday, and the first weekend result in North America was finally fixed at $278 million, which is not much different from the 296 million "Jurassic World" and 270 million "Avengers" in the opening weekend.

Both of these films have grossed more than $600 million in North America, which means that "Lich War" has the potential to win the annual box office in the North American market.

Because the best box office since the new year is "Beauty and the Beast", which was released in March, with a North American market of $504 million. If "Lich War" exceeds 600 million, there will be no better film in the second half of the year, and the annual crown of the North American film market may be taken away by a Chinese-language film, which is terrible!

The topic of "The Lich War may win the North American box office crown" has sparked a lot of discussion among the North American netizens, and there are people who support and oppose it.

Some supporters mention the "catfish effect", believing that a good Chinese special effects blockbuster will bring a sense of crisis to the six Hollywood majors, so that they can charter a car and be in awe and make better movies.

Opponents are completely based on national sentiment, how can the North American market, which owns Hollywood, the world's film center, let a Chinese film win the annual crown, it will be a huge and huge shame!

Both factions have their own supporters, and they quarrel on the Internet.

The proud Lao Mei has mixed feelings about the box office explosion of "Lich War", and the rest of the world's film markets are basically full of praise. After all, in the past, Hollywood blockbusters "slaughtered the stalls", and they were the same, and they couldn't resist at all.

Ri Ben, after the full release of "The Lich War", the tragic storyline and the courage of Xingtian to fight despite his death, Hou Yi's decision to give up reincarnation made many viewers empathize, cry more than once, and really cry a lot of people. The word of mouth is booming, and the box office is naturally rising.

In South Korea, although there are still many viewers who think that Chinese movies are nothing great, and the realistic themes are not as good as theirs, they can't change the status quo that the narrow market can't afford special effects blockbusters. In the past, they had no choice, they could only watch Hollywood.

Nowadays, I can see Chinese blockbusters, and see familiar characters such as Hou Yi, Chang'e, Xingtian and other myths and legends appear on the big screen, which is actually quite kind.

Especially in the film, the Honghuang Continent was torn apart, and some of it was blown out to become the moon later, this plot caused many Korean netizens to discuss, where was the part of the moon that became the original!

As for Southeast Asia, for today's Longlin Pictures, it is simply its own back garden. Even if they don't want to release it, filmmakers and theaters from various countries will take the initiative to find them, just like they did when they introduced Hong Kong films.

The European side will be more indifferent to "The Lich War", after all, it is the base camp of "art films", and the audience will not be so fanatical, but the box office is not bad.

And China's side, as Lu Lin's home field, can only be described as good.

On the 30th, it reported 553 million, plus more than 60 million midnight performances, which was basically the same as the box office of "Monster Hunt 2" on the first day in February 2018, but the word of mouth surpassed the other party too much.

"Lich War" has a Douban score of 8.3, but "Monster Hunt 2" only has 5 points, so it's no wonder that it started high and went low, and finally only got 2.2 billion.

。。。

Because the overall situation of the film's publicity has been decided, the follow-up box office trend mainly depends on word of mouth, because Lu Lin and Jing Yan were not in a hurry to return to China, went to Las Vegas to go around, and then went to the Great Lakes to have a look, and arrived at the capital airport by plane on July 7.

The confidentiality was done well, and there was no harassment when they returned to China, and the two of them walked out smoothly, but when they returned to the company, they had a bunch of affairs to deal with.

The preparation of "Daughter Country" and "Romance of the Dragon and Snake", the later stage of "Havoc in the Heavenly Palace", and some things in the company that need to be decided by him.

Even on the film market, although "Lich War" swept the schedule, there are still moths.

"Director Lu, the "Legend of Wukong" produced by Xinli Media is scheduled for the 13th, and the world premiere will be arranged on the 9th, I would like to invite you to come over to watch the ceremony!" Assistant Gao Wen seemed to suddenly remember after reporting a bunch of things.

"Wukong Biography!" After Lu Lin repeated it, he smiled inexplicably, this work is really famous. Not to mention anything else, after the male protagonist is reborn on the Internet, he will copy the text, which is almost a must-copy, which shows its fame and influence.

However, how amazing this is, how disappointing the movie of the same name is, and what is even worse is the evaluation of the work by some of the main creators.

In fact, what is the specific level of a movie, the main creators are somewhat forced in their hearts. Before the screening, out of the need for publicity, it is understandable to blow it very exaggeratedly.

But the difference between "The Legend of Wukong" is that the original author first posted that the movie was good, and then after the film was released, the film was scolded by netizens in various ways, and its embarrassment was similar to Wang Jiawei's comment on "The Ferryman" "I like"!