There were several people sitting in the room, with media tycoon Murdoch in the center and Director Liu of Phoenix Channel next to him. Then there's Bruce Churchill, the president of Star Media, and a couple of strange men who are clearly from the mainland.

"Mr. Song, it's a pleasure to meet with you. Murdoch took the initiative to stand up and shake hands.

Song Weiyang smiled: "Fortunately!"

Director Liu personally introduced other people to Song Weiyang, and it turned out that those strange men were the senior executives of two TV stations and a media company in the mainland.

After chatting casually, Murdoch went straight to the point: "Is Mr. Song interested in co-founding a media company in mainland China?"

"What kind of media company?" asked Song Weiyang.

Director Liu said: "It is we, the foreign-funded and Hong Kong-funded companies, who cooperate with the mainland's television stations and media companies to form a Sino-foreign joint venture company. Star Media and Phoenix will provide a portion of the program content, which will be broadcast on mainland television, and the joint venture will have the advertising rights of mainland television. ”

Song Weiyang said confusedly: "Is it allowed by law?"

The mainland media executive said, "Yes." According to the "Opinions on Promoting the Development of the Radio, Film and Television Industry" issued by Radio and Television, on the premise of ensuring the ownership of the channels and frequencies of television broadcasting, companies can be established and enterprise operations can be explored upon approval. ”

The leader of another mainland TV station said with a smile: "Since the central government promoted the reform of the radio and television system, China's radio and television industry has been developing towards the American model. Sooner or later, through industrial reorganization, domestic television stations will form a pattern of several major cable television networks and cultivate several large-scale news and publishing groups. Our collaboration with Mr. Murdoch this time is to explore the way for this kind of reform, and of course Mr. Song is welcome to join us. ”

Bruce Churchill, president of Star Media, said: "In fact, we have formed a joint venture with Qingdao Satellite TV, and our shareholders also include the 'Tuan Z Central Network Film and Television Center'. So, Mr. Song doesn't have to worry about making mistakes, and this cooperation model is completely legal and officially recognized. ”

Song Weiyang asked again, and finally figured out what the situation was.

It turns out that while the state-owned enterprises are carrying out reforms, the radio and television media industry is also joining in the fun. However, due to the very vague content of the regulations on radio and television, local television stations did not dare to be too obvious when expanding, and mainly carried out it in two forms: first, they cooperated to set up media companies to obtain the advertising rights of weak television stations; second, they set up joint theaters to obtain the advertising rights of TV drama periods.

Why is the joint venture company of Qingdao Provincial Satellite TV mixed with the "Tuan Z Central Network Film and Television Center"? This is purely a support project!

TV stations in developed eastern regions, as well as the bullish Mango Channel, have been expanding their territory in recent years. The authorities were worried that the television stations in the backward areas of the western region would be swallowed up in disguise, so they carried out various assistance programs to support the western region in cultivating its own media groups.

The annual advertising income of Qingdao Provincial Satellite TV is only 20 million yuan, and the "Tuan Z Central Network Film and Television Center" spent 30 million yuan (one year) to buy the advertising management right, with a net loss of 10 million yuan per year, which is definitely a loss-making deal. The intention of the "Tuan Z Central Network Film and Television Center" is to rely on its own background to attract social investment and operate Qinghai Provincial Satellite TV well.

Murdoch saw an opportunity, so he cooperated with Qingdao Provincial Satellite TV, Tuan Z Central Network Film and Television Center and other institutions to set up a joint venture media company to operate, while Tuan Z Central Network Film and Television Center retreated behind the scenes and only became a shareholder.

With this successful collaboration, Murdoch was overjoyed and thought he had found a way into China's media industry. So he personally came to Hong Kong City to talk about cooperation with two other weak TV stations in the mainland, wanting to draw a gourd to replicate this model. He also brought Phoenix Terrace in, after all, Director Liu also has a background, so he can avoid many policy risks.

Murdoch and Director Liu invited Song Weiyang to join, also out of this consideration - this review of "Da Chang Jin" exposed Song Weiyang's connections.

Song Weiyang said with a haha: "I'm sorry, I'm not interested in the media industry, and holding Phoenix Satellite TV is already the limit." ”

Bruce Churchill said: "Mr. Song, the radio and television media industry in Chinese mainland has a very large market potential to be tapped. Their current situation is very backward, whether it is the business model or the content of the program, it is far behind the developed countries. We bring capital and programs to help China develop the media industry, which is a win-win situation. At present, Star Media and Phoenix Channel are working together to build 'Runde Theater', which plans to cover mainstream TV stations in 21 cities in China, and easily win the advertising rights of these TV stations, with an annual advertising revenue of more than 300 million yuan!"

"Haha, you guys play, I'm really not interested. Song Weiyang's hippie smile was unorthodox, and there was schadenfreude in his smile.

Whether it is Murdoch, Director Liu, or several mainland TV cadres, it is obvious that they do not have a clear understanding of China's policy. With only an ambiguous document from radio and television, I actually thought that China's radio and television media could be capitalized and dreamed!

Of course, they are also very careful when operating, only participating in TV dramas, variety shows, gossip, music and other entertainment programs, and dare not touch the news programs of major TV stations. But even then, it is particularly dangerous.

It's okay to conduct experiments in one or two television stations, and the central government is happy to see this kind of experiment, crossing the river by feeling the stones -- anyway, foreign capital pays for it, and it is a good thing to do it well, and there is nothing to lose if it is done badly.

But capital is greedy by nature, and Murdoch actually wants to engage in theater, and plans to cover 21 mainstream urban TV stations across the country. Although it is not a provincial-level television station, the 21 city television stations are also terrible, and so many television stations have controlled their TV dramas by foreign capital, so can we still carry out the construction of socialist culture with Chinese characteristics? What if foreign capital disseminates wrong values to Chinese audiences through TV dramas?

Song Weiyang thought on his heels, knowing that once Murdoch started to engage in theater, he would inevitably encounter Waterloo in China again, and even his cooperation with Qingdao Provincial TV would be canceled. At that time, the central and eastern television stations, which have touched the fundamental interests of foreign capital, as well as some non-governmental media companies in China, will jump out together to justly boycott them. The forces involved behind this are too huge, even Song Weiyang can't bear it.

In fact, in another time and space, Murdoch has not succeeded in replicating the joint venture model, and the TV theater is still under construction, his cooperation with Qingdao Provincial Satellite TV was urgently stopped, and tens of millions of investments were directly wasted. Even the "Tuan Z Central Network Film and Television Center" was affected, and it was directly replaced by CCTV to help Qingdao Provincial Satellite TV, so as to avoid Qingdao Provincial Satellite TV being "merged" by Mango Channel.

In the room, a group of elites from Chinese and foreign media circles were still chatting about the capitalization of China's television broadcasting. It is said that China's current model is too outdated, and it must carry out capitalization, marketization, and commercialization reforms, and China itself lacks funds, and it must introduce foreign capital to develop. At the same time as introducing foreign capital, we can also introduce foreign advanced management models and foreign advanced technical personnel.

They also talked about the current Korean Wave, believing that only by carrying out this kind of thorough reform can China's radio, film and television industry successfully resist the invasion of the Korean Wave, and even export culture to other countries in reverse.

What a group of elites who are worried about the country and the people!

Song Weiyang smiled and was silent the whole time, and when others talked to him, he casually complimented him. In fact, he has been playing silly, as if there is a high wall in front of him, these fools rush forward with their heads reckless, and Song Weiyang waits to see them being hit on the head and bleeding.

Especially the cadres of the two mainland TV stations, they will definitely be unlucky with Murdoch, and they don't want to be promoted again in this life.

Taking advantage of Song Weiyang's interval between going to the toilet, Director Liu came up and asked, "Mr. Song doesn't seem to be very optimistic about this model?"

Song Weiyang washed his hands and whistled in the mirror, dried his hands and said: "I am also a shareholder of Phoenix Terrace, so I have to advise Mr. Liu, don't follow Murdoch to do it." The radio and television industry in the mainland is too deep to be played by pure capital. ”

"We only do entertainment-related programs, and we don't touch on news programs. Isn't that okay?" asked Director Liu.

"If "The White-Haired Girl" is made into a TV series, is it just an entertainment show?" Song Weiyang said and walked away.

Director Liu was thoughtful, and his brows furrowed.

(Recommend "I really don't want to be reborn", a particularly fierce book, hundreds of thousands of words will be a hundred leagues, envy.) ）

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