After it was almost confirmed that Michael Bay would direct "Transformers", preparations for the series entered the fast lane, and due to the importance of serialization, Ronan will personally serve as the producer of the first part.

The project has a production budget of up to $180 million and is financed by the Pacific Investment Foundation.

Both parties are interested in working together, and the negotiations between Shahai Entertainment and Michael Bay went very smoothly, and they soon agreed on the important option of the director's salary.

Michael Bay's directorial remuneration for directing "Transformers" is $13 million, with no post-production royalties involved.

This is also the inevitable result of the fiasco of "Escape from Clone Island".

Earlier, when Michael Bay directed "Pearl Harbor" and "Jedi Men 2", the former received $25 million in remuneration and $30 million+ in the latter.

There is always only one criterion for measuring the value of commercial directors, and the fiasco of "Escape from Clone Island" has also dragged down Michael Bay's value.

In addition, Ronan, as a producer, also has a salary of $10 million, as well as a part of the post-production share stipulated by industry conventions.

Ronan and Michael Bay will be the two highest-paid people in the crew.

Another major salary expenditure for actors will save money as much as possible.

Ronan has agreed with Michael Bay to use new actors with some acting experience whenever possible, and no actor can be paid more than $1 million personally.

All the money saved will be used for special effects production.

Ronan understands that the audience wants to see Transformers, Autobots and Decepticons, and now that he has found Michael Bay, he must work it.

There is no need to take care of the producer's godson like he once did, and there is no need to show so many plots showing the life of the young American Erbi Sabi, the number of special effects shots must far exceed that of previous movies.

At the same time, Ronan asked Shahai Entertainment to sign a long-term contract for this series when choosing actors, and any actors who are unwilling to sign a long-term contract will not be considered.

As for Michael Bay's bad taste, such as the two big iron balls dangling under Hercules, it is even more unlikely.

In terms of actors, from the very beginning, Ronan did not think about Shia LaBeouf.

Even if Spielberg had specifically recommended Shia LaBeouf to him for the sake of his godson, Ronan would still not consider it.

Don't worry about finding an actor.

What is the most in Hollywood? There are the most actors who want to make a difference.

Quite a few actors, in order to become famous, are willing to pay a price unimaginable to ordinary people.

Shahai Entertainment has issued an actor recruitment announcement on the actors' union and related entertainment media, and the specific actor candidates will be solved through auditions.

Big-name stars who are really famous generally don't consider this type of film, because at first glance, they know that they are the type of supporting roles for robots.

But there are too many people waiting for an opportunity in Hollywood.

In just three days since the announcement was issued, Shahai Entertainment has received hundreds of delivery materials from relevant actors.

Everyone knows that starring in a movie of Relativity Entertainment is almost equivalent to the guarantee of fame, and the producer is still Ronan.

"Transformers" has attracted much attention from the beginning of the project, not to mention the promotion of the combination of Relativity Entertainment and Hasbro, and the series itself has attracted the attention of many fans.

It was one of the most successful toy lines in North America in the eighties and nineties, and was one of Hasbro's three trump cards alongside "Special Forces" and "My Little Pony", and it was a childhood memory for countless people.

Many Hollywood movies have proven more than once that as long as they work properly, feelings can be equated with revenue.

Childhood killing is really powerful.

Of course, Childhood Kill also has another name, the Childhood Ruining series.

No matter how you shoot it or how well you shoot it, it will definitely ruin the good memories in the minds of some people.

These memories, hidden in the heart and talked about in the mouth, are always the most beautiful, and once they are concretized, the beauty becomes a flaw.

Ronan, as a former fan of the "Transformers" animation, understands this mentality very well, and will only take care of the feelings of most fans, but will not do what die-hard fans ask.

A simple fan movie can't support the market of "Transformers" all over the world.

According to Ronan's plan, the production budget is as high as $180 million, and the future publicity and distribution budget will not be less than $100 million, even if Hasbro will bear a considerable part of the publicity and promotion costs in order to revitalize its Transformers toys, the investment of Relativity Entertainment is still astronomical.

This dictates that the film must be friendly enough to passers-by and audiences.

Also, Ronan focused on Michael Bay watching the "Transformers" movie launched by Hasbro in the 80s.

At that time, this big movie was criticized by the media and fans, and even a turning point in the "Transformers" series.

The reason for this is that Hasbro took out two of the most charismatic characters in the series - Optimus Prime and Megatron in the big movie.

The former died directly in battle, and the latter was transformed into a shocking heaven by the Emperor of the Universe after his death.

Whether it was Repo, who took over as the leader of the Autobots, that is, the Celestial Patch, or Megatron's new shape, the response was not very good.

Hasbro grossly underestimated the appeal of Optimus Prime and Megatron.

The "Transformers" cartoon, like "Special Forces", is an advertisement for Hasbro to sell toys, and in terms of toy sales, there is nothing wrong with constantly launching new toys, after all, this can stimulate the market's desire to consume.

It's just that Hasbro's actions are too big, and they don't leave fans any room for psychological preparation, so they let their two favorite characters finish.

These are all lessons learned from film.

Frankly speaking, it's okay to say that Shockbreaker, as the successor of Optimus Prime, is really not attractive at all.

In terms of live-action movie series, as long as the audience can accept it, Optimus Prime and Megatron will love and kill each other forever.

After all, according to the setting of the Hasbro Cybertron Civil War, Optimus Prime and Megatron were once like brothers before the Civil War broke out.

With the official signing of Michael Bay and Shahai Entertainment, a press conference initiated by Shahai Entertainment and attended by Ronan, Michael Bay, and Hasbro was also held in the vestibule of the Relativity Building.

Hundreds of journalists arrived at the scene.

In the small square in front of the Relativity Building, thousands of Transformers fans, commonly known as "tightropes", gathered.

Before the press conference, the reporters who had already arranged for them went deep into the fans to start the interview.

"Ronan Anderson is going to adapt 'Transformers' into a movie, are you looking forward to it?" the reporter asked.

A white man in his thirties held up a limited edition Optimus Prime in his hand and said, "I'm looking forward to it, I've been looking forward to this day for too long!" I've been thinking that Transformers can be made into a movie, and I'm worried that the movie will ruin my good memories of Transformers, and now Ronan Anderson is going to do it, and I'm full of expectations, he is a Hollywood gold producer, and he will definitely succeed." ”

The journalist said: "Ronan Anderson's films really haven't failed. ”

The white man smiled, shook Optimus Prime at the camera, and shouted, "I love Transformers!

Another person next to him suddenly squeezed over, and the Megatron model in his hand snatched Optimus Prime's position: "I'm Megatron! Decepticons, attack!"

There was a lot of laughter all around, and many people were talking about Transformers.

Transformers are one of their fondest memories.

At the beginning of the press conference, George Clint, who hosted the press conference, was the first to bring in Ronan, Michael Bay, and Hasbro's CEO Brian Goldner, as well as ...... Peter Cullen.

Especially the latter, as soon as Pu opened his mouth, many Transformers fans on the scene went crazy, as if Optimus Prime was coming.

George Clint also took advantage of the situation to announce that Peter Cullen will continue to work as a voice actor for Optimus Prime in the "Transformers" movie.

This immediately stirred up the fond memories of the wires, and instantly shortened the distance between the production company and the wires.

Later, George Clint announced that the film crew will hold an event called "Optimus Prime Lines Competition", where the tightropes will be asked to write lines for Optimus Prime in the movie, and the lines written by the final winner will appear in the film.

These interactions can effectively increase the engagement of the audience and make them more interested in the film.

In addition, Marvel Entertainment will publish new "Transformers" comics from the second half of the year.

These comics will be a prequel to the story of the film.

A series of other books will be published to build momentum for future live-action films.

The hot sale of a movie requires a lot of publicity and promotion in the early stage, and the publicity and distribution costs of Hollywood's first-line commercial productions are also increasing day by day.

As much as 100 million US dollars in publicity and promotion costs, to be honest, it is not a lot, because it has to cover nearly 100 countries and regions around the world.

Although some regions do not use relativistic entertainment investment, there are more than 70 markets that require direct investment.

Relativity Entertainment is currently in talks with nearly 200 companies in more than 70 countries and regions about cooperation to facilitate the promotion of the film.

Publicity and distribution are no less than a super project of filming.

At the end of the press conference, there was a routine question session, and the focus of the media reporters was all on Ronan.

"Mr. Anderson. The reporter from the Los Angeles Times was the first to ask, "What gave you the project to bring Transformers to the big screen." ”

This time, Ronan didn't talk nonsense, as he was a tightrope himself: "I've always been a die-hard Transformers fan...... I mean this film wasn't just about pleasing the market, because I was reading comic books myself, collecting models, and I was fascinated by the stories that spawned from the series. Everything about 'Transformers' could become my personal collection, and I'm adamant that sooner or later Hasbro will give it the go-ahead to make it a summer blockbuster. ”

He smiled and said, "Now, my purpose has been achieved. ”