314 [Half a month's net profit exceeded 100 million?]
Changyang Valley High-tech Park.
In addition to being more lively than half a year ago, this place is still in a dilapidated state, and there is no "high-tech" appearance at all.
A PHS mobile phone, transported from the old factory decades ago, only to register with the warehouse management, and immediately carried onto the big truck. Or go to the city by sea, or sell it to other cities by rail, and eventually it becomes a huge amount in a bank account.
This time, Faye Wong was asked to advertise and endorse PHS, which cost 3 million yuan, and the term was only three years.
Among the Chinese actresses, 3 million is already the top level, even if Gong Li is invited, there will be no more, and Jackie Chan's endorsement fee last year was only 4.5 million. However, the money is well spent, not to mention that Faye Wong has many fans, she also appeared on the cover of "Time" magazine last year, which caused the media to praise her, and she is also very tall in the minds of ordinary people.
PHS advertising did not pass the review on CCTV, but it doesn't matter, it only opened in nine cities anyway. Wherever PHS is sold, advertisements are played, and even roadside stop signs are posted with promotional posters.
Local telecommunications bureaus are "not so much money" to underwrite PHS, and now all of them are on credit, and they also need Shenzhou Technology Company to bear the freight.
So far, Shenzhou Technology Company has not received a penny, but spent nearly 20 million yuan for production, management, publicity, transportation and other links, plus the 10 million yuan of the Beijing R&D Center can not be moved, the company's funds have bottomed out in half a month.
If there is less money, I can't bear it at all, which is why the telecom department abandoned UTStarcom and chose to cooperate exclusively with Song Weiyang - UTStarcom is only willing to invest 1 million to test the waters.
Song Weiyang was stunned to use his high-quality customer face to borrow 15 million yuan from Citibank, which maintained the daily operation of Shenzhou Technology, otherwise the workshop would have stopped work now.
Another batch of chips and motherboards were bought, and half of the 15 million loans were lost in an instant. Shen Fuxing walked into the office of the sales manager, and said anxiously: "Lao Liu, you ask people to urge you again, hurry up and settle the payment! We must settle the payment within the 5th of next month, otherwise we will stop supplying." ”
Liu Zhong used to be the general manager of the Rongcheng sales branch of Xifeng Company, and Song Weiyang recruited him to Shenzhou Technology as the sales manager, but Liu Zhong was actually unwilling. According to his performance in completely killing Coca-Cola in Rongcheng, he was properly transferred back to Xifeng headquarters to be promoted, and what happened to a newly established broken company?
But now, Liu Zhong only had ecstasy left in his heart.
"Mr. Shen, the payment for Linzhou and Shencheng will come over tomorrow," Liu Zhong smiled from ear to ear, "They also asked to increase the number of purchases, and they are almost out of stock." ”
Shen Fuxing said in disbelief: "It's only been less than half a month, and it's almost sold out? Linzhou and Shencheng are both 4,000 mobile phones. ”
Liu Zhongle said: "If it weren't for the fact that the goods were running out, with the urine of government agencies and public institutions, they would settle the payment so simply?"
"That's right. "Shen Fuxing has served in state-owned enterprises for many years, and he knows how difficult it is to get officials and men to give money obediently, and it is common for you to drag on for three or five months, and it is common for you to drag on for a year and a half.
Liu Zhong said with a smile: "Mr. Shen, hurry up and let the production department expand its scale, I think the second wave of city business should be opened in advance." ”
"Yes, yes, I immediately went to negotiate with the head of the telecommunications department. Shen Fuxing left in a hurry.
"Jingle bell!"
The phone rang again, and Liu Zhong hurriedly picked it up: "What? Xiamen is about to run out of stock? Okay, okay, I'll make arrangements immediately." You tell the leader of the Xiamen Telecommunications Bureau, when the payment comes, we will send the second batch of mobile phones!"
"Jingle bell!"
As soon as I hung up the phone, the ringtone rang again, but it was Rongcheng urging the goods.
There are more than 20,000 PHS in the first batch, and the net profit of each mobile phone is more than 5,000 yuan (tax reduction and exemption in the high-tech park), and it will be sold out in half a month.
This half a month's net profit can break 100 million?
Liu Zhong felt that he was dreaming, how many iced tea and colas he had to sell before, and the net profit was only 100 million yuan!
The company was created in a hurry, and there was a shortage of manpower.
Liu Zhong rushed to Shen Fuxing's office and said, "Mr. Shen, hurry up and ask the human resources department to recruit employees, I, the manager of the sales department, are about to become an operator." I want an assistant and a secretary, hurry! Also, the second batch of cities that have opened PHS should not exceed five, otherwise I will not be busy. After you discuss it with the telecommunications department, I will immediately bring someone to contact the local telecommunications bureau. ”
"I know, I know, I'm busy here," Shen Fuxing said, "Damn, the motherboard supplier over there is playing tricks, and when I saw that we asked for two batches of goods in a row, I suddenly sat on the ground and started the price." ”
Liu Zhong was surprised: "Let's increase the purchase volume, shouldn't there be a price concession?
"Who knows," Shen Fuxing said, "what kind of international computer manufacturers are increasing orders, and the price of motherboards around the world is rising, and they need to concentrate on producing computer motherboards." What else do you say PHS motherboard profits are too small, if the price does not rise, they will not do this business, and will only produce computer motherboards in the future. ”
"What's going on!" Liu Zhong said speechlessly.
Shen Fuxing said: "If there is anything, you discuss it with Vice President Xie to solve it, and I will immediately take someone to Wanwan." If it really doesn't work, you can only let people knock on the bamboo pole once. Let's talk about it first, and then change to a supplier. , you should have cooperated with ASUS from the beginning, and you shouldn't be greedy for that little bit of price. ”
"Puff puff!"
The sound of slamming the door sounded.
Shen Fuxing said, "Come in!"
A female secretary broke into the office: "Mr. Shen, the price of Nokia 2100 has been reduced, from 6800 to 5800, which is cheaper than our PHS." Also, the Nokia 8110 has also been reduced in price, from 8000 to 7888. ”
Shen Fuxing asked, "What about other mobile phone brands?"
The female secretary said: "Other mobile phone brands have not moved for the time being, but I guess they will also reduce their prices." ”
Shen Fuxing asked Liu Zhong: "Why don't we also descend?"
"No," Liu Zhong said, "I've been in sales for ten years, and I know this kind of thing very well." PHS has only been on the market for less than half a month, and if the price is lowered rashly, what will users who have already bought mobile phones think? PHS still has a very good advantage in phone bills, and we are not afraid of low-price competition. Stick to it for more than a month, wait until New Year's Day to carry out activities, buy a PHS mobile phone and give him 500 or 800 phone bills, someone must rush to buy it, and the old users will not be too disgusted. You recruit a few more people for me, and when this time is over, I will investigate the market and formulate a more complete mobile phone price reduction plan. ”
"Okay," Shen Fuxing said immediately, "You are an expert in sales, I listen to you." ”
Liu Zhong soon returned to his office to continue working, while Shen Fuxing called and reported the specific situation to Song Weiyang, and finally said excitedly: "Teacher Song, once the second batch of cities is opened, the net profit of PHS business is likely to exceed 200 million per month! ”
"In the future, the price of mobile phones will definitely be reduced across the board, and the profit of a single machine will not be so high," Song Weiyang said, "but it is really dangerous." I immediately contacted the leaders of the district government and the high-tech park to ask them to increase the tax rate on China Science and Technology. From next month, taxes will be symbolic reliefs, and we should be big taxpayers, not moths of legal tax avoidance. ”
"Yes, yes, that's what I thought. Shen Fuxing hurriedly said.
took the initiative to let the government raise its own taxes, and Song Weiyang was the only one to do business like this.
It's not that Song Weiyang and Shen Fuxing are patriotic, but that they are weak-hearted.
PHS is a profiteering industry, and if it can still get the tax reduction and exemption policy for the high-tech industry, and the tax reduction will be 100% implemented for three or five years, the city government and district government here in Shenghai are probably not happy.
Shenzhou Technology took the initiative to restore the normal tax rate and only carry out symbolic reductions, which will definitely become the largest taxpayer of private enterprises in the entire Shenghai City.
At that time, the Shenghai municipal government will be the natural umbrella of Shenzhou Science and Technology Company.
Whoever dares to do something to Shenzhou Technology must first ask the secretary and mayor of Shenghai City!