Chapter Ninety-Seven: Building a Goddess Project
Luo Kai agreed to be the producer of Fang Yu's debut single, which does not mean that he will be there immediately.
Although the scale of Dream Media is not very large, as a veteran entertainment brokerage company, its internal rules and regulations are very perfect, so Wang Wenbin still needs to apply to the above, and only after it is approved can Luo Kai be in charge of the producer.
In the Triumph Studio, Wang Wenbin confidently said to Fang Yu: "Xiaoyu, don't worry, I will get you a decent publicity package!"
Dream Media has specific plans for the promotion and marketing of its contracted artists, and according to the different levels of artists, the so-called ABCDE publicity package is separated.
In the fiercely competitive entertainment industry, if you want to get ahead, marketing and publicity are extremely important, so there are so many people who are desperately hyping regardless of their cheekiness.
The Internet era is the era of marketing and the era of national carnival.
In this era, the fate and future of a low-level artist like Fang Yu can be said to be completely controlled by the contracted brokerage company, and the company's support for her largely determines her star journey.
Generally speaking, unless included in the company's key support list, the debut treatment that Fang Yu can enjoy may only be the lowest publicity package.
This is very normal, not only midstream brokerage companies like Dream Media, but also those large companies in the upper reaches do exactly the same.
Because resources are always limited, it is impossible to distribute them evenly to every artist.
If Fang Yu can struggle to get ahead, then the company's resources will naturally tilt towards her, and if her results are mediocre, then the company will not waste valuable resources on her.
Everyone often only sees how brilliant those stars who have become famous and popular, but they can't see that under their feet, countless newcomers have been ruthlessly eliminated, and they have paid their youth and blood in exchange for the realization of their dreams.
What Wang Wenbin wants to fight for Fang Yu is a D-level promotion package.
His self-confidence certainly comes from Luo Kai's "Aurora", which he believes will impress the upper echelons of the company.
Dream Media, which has experienced a serious split and turmoil, is in urgent need of an injection of fresh blood.
probably felt that it was not enough to lobby with just one song, so Wang Wenbin hit Luo Kai again: "Director Luo, do you have any suggestions for Xiaoyu's debut plan?"
Luo Kai wondered: "This is not my job, isn't there a marketing planning department in the company?"
Dream Media's marketing planning department is responsible for packaging and promoting its contracted artists.
"Brainstorming..."
Wang Wenbin said with a smile: "Of course you have the right to speak in the debut work you wrote for Xiaoyu, such as shooting the MV for the single, your suggestion must be very important, she is now your student, you can't ignore it, right?"
This guy!
Luo Kai is convinced.
first asked him to invite songs, then asked him to be a producer, and now he is directly put on the hat of "teacher".
This teacher is not a polite and polite title, but a real master-apprentice relationship.
In the entertainment industry, it is not uncommon to accept apprentices, although the current master-apprentice relationship is not as particular as in the old era, but there are corresponding responsibilities and obligations.
Wang Wenbin's ability to fight snakes and sticks is absolutely first-class, and he is very thick-skinned.
In fact, a qualified agent must have such "quality", and strive to strive for all favorable conditions for his artists, regardless of his face.
In contrast, Zhang Bo is inferior in this regard.
Of course, Zhang Bo also has his advantages.
While pestering Luo Kai, Wang Wenbin once again flicked his eyes and signaled to Fang Yu, asking her to hurry up and send an assist.
"Stop, stop!"
Luo Kai was really scared, and immediately stopped: "I'll just give some opinions, I don't care if it's okay." ”
Wang Wenbin knows the principle of moderation very well, and when he achieves his goal, he will accept it when he sees it, and immediately put on a deferential appearance: "Teacher Luo, you said, Xiaoyu, you firmly remember it." ”
Fang Yu nodded obediently: "Thank you, teacher." ”
She is very smart and knows that it is stronger not to speak at this time than to speak, and it is enough to maintain a respectful attitude.
"I don't dare to be a teacher..."
Luo Kai smiled and said, "Xiaoyu, is your real name Fang Yu?"
Fang Yu replied suspiciously, "Yes, what's wrong?"
"The name is too ordinary..."
Luo Kai said categorically: "I have to change it and change my stage name to make my debut!"
The artist's name is actually equivalent to the title of a book, and the first impression is very important, the name Fang Yu can't be said to be bad, but it's too ordinary, not loud or outstanding.
In the absence of large resources to promote, it can only be compensated for by various means.
Changing your stage name is a small trick that doesn't cost money.
Don't underestimate this method, many artists use stage names, and even many artists change their stage names after their debut, Fang Yu has not officially debuted, and it is the most effortless to do it in front.
"Makes sense!"
Wang Wenbin high-fived and exclaimed: "Teacher Luo is still thoughtful, so what do you say is the best stage name?"
Luo Kai smiled: "Isn't there a ready-made stage name in front of you!"
A ready-made stage name?
Fang Yu and Wang Wenbin looked at each other, unable to think of any ready-made stage names available in front of them.
Luo Kai smiled but did not speak.
Fang Yu's comprehension is still high, she looked at the music sheet in her hand, and said in surprise: "Aurora?"
Syllable!
Luo Kai snapped his fingers, pointed at her and said, "That's right." ”
"Ahh
Fang Yu's pretty face suddenly turned red, and he hurriedly waved his hand and said, "Too... Too..."
Aurora is the goddess of the dawn aurora in Norse mythology, she uses this stage name and sings the song "Aurora", afraid that she will not be laughed to death?
What a shame!
"What a name!"
Wang Wenbin clapped his hands and said excitedly: "Wonderful!"
What is the situation that a singer is most afraid of? Song celebrities are definitely one of them, the song "Aurora" has the potential to be popular, but if Fang Yu can't be picked up, it won't be a real success.
At best, it was Luo Kai's success.
Luo Kai asked Fang Yu to change his name to Aurora, which is undoubtedly a clever trick, once the song becomes popular, everyone will firmly remember her name, and when they talk about this song, they will naturally think of her.
And if someone else covers this song, it is tantamount to promoting her!
Can't be more awesome!
"Light rain..."
After the excitement, Wang Wenbin said to Fang Yu earnestly: "Don't feel embarrassed, I can tell you that the stage name that Director Luo gave you is worth at least one million!"
Although he deliberately touted Luo Kai's intentions, his persuasion was sincere: "To put it mildly, if it is another artist, it is too late to be happy, you don't miss the opportunity." ”
What is shame and ridicule?
I didn't see so many artists stepping on their faces on the ground in order to fight for their positions, they are not afraid of other people's ridicule and ridicule at all, they are afraid that no one will pay attention to them and ignore them!
Fang Yu bit his lip, but nodded vigorously.
She is not an innocent girl who has just come out of society, and she knows that since she has chosen to develop in the entertainment industry, she can't be self-willed.
The most important thing is that both Luo Kai and Wang Wenbin are helping her, not harming her.
If she willfully refused, wouldn't it chill the hearts of two people?
Who will help her after that!
Fang Yu quickly adjusted his mentality and said, "Teacher Luo, Brother Bin, I listen to you!"
Her sensibility made Wang Wenbin very pleased.
Luo Kai smiled and said, "Lao Wang, if I were you, I would formulate a plan for Xiaoyu to create a goddess and package her appearance in all aspects." ”
"Xiaoyu's positioning should be a young, beautiful, brave and upward new generation goddess, and the target group for promotion and publicity is between 15 and 35 years old..."
Build the Goddess Project!
Wang Wenbin couldn't help but widen his eyes and pricked up his ears to listen, for fear that he would miss a word Luo Kai said.
But Luo Kai stopped talking after a few words.
There is no meaning of a tirade at all.
Wang Wenbin was stunned, then blushed and shouted, "What about below? Why is there no one below?"
---------------
The second update will be sent below, and it will be updated tomorrow.
Thank you for the tip, thank you.