The plan was written a long time ago, and later at the request of the relevant person in charge of Yibaijia, it was repeatedly revised several times, this time Han Tian took Guan Qing to negotiate business, even if he couldn't talk about his ambition, he also went with great hopes.

Although the two sides negotiated on all aspects of the proposal, in fact, the status of the two sides is not equal, as an advertiser, one hundred plus holds millions of advertising funds in his hands, and puts the funds in thousands of selected advertising companies, of course, I hope that the advertising company can treat their own funds like a budget-conscious housewife, and use every penny on the blade, and the advertising can bring tangible benefits to their own group, boost the sales of goods, and even play their own brand.

The proposal was held in the conference room of a four-star hotel in the city, Han Tian took Guan Qing to drive there, Guan Qing was a little uneasy all the way, flipped through the documents he brought, and after confirming that there was no omission, he was still not at ease, and always felt that he had forgotten something.

Han Tian sensed Guan Qing's anxiety, turned on the car music, and a soothing light music flowed out, the perfect fusion of guitar and piano, with a touch of sadness, like a soft moonlight in the dark night, which made people calm down instantly.

Guan Qing leaned her back close to the seat, feeling a lot more relaxed.

"I'll make the proposal, you can just take the minutes. Han Tian comforted her.

When Guan Qing followed Han Tian into the hall, there were already a few people sitting inside, in addition to the people of One Hundred Plus Company, there were many other advertising company personnel, one of the ladies was talking to several department heads of One Hundred Plus, from the current market full of featureless advertisements, to how to carry out marketing, and then to how to bind the user experience and product sales to achieve the ultimate goal of marketing - sales increase.

The fluency of eloquence and the calmness of his attitude made everyone present show strong interest, so much so that when Han Tian and Guan Qing came in, no one noticed.

Han Tian didn't make a sound to disturb, and sat down on the other end of the sofa with Guan Qing. Han Tian said to Guan Qing in a low voice, "She is the customer service director of Juxinyi Media Company, Quick. ”

Although Quick is not very old, as a customer service director, she has both the unique elegant charm of women, but also has a kind of ability and decisiveness that belongs to men.

Taking advantage of the interval between Quick speaks, Manager Lu of the advertising department of OneHundred asked, "From your point of view, if you are given 300,000 yuan of advertising investment, can you complete 1.5 million yuan of operating income?"

Quick straightened his chest and patted the plan in front of him, as if he had a final word, "According to our publicity, the operating income of 1.5 million yuan is just a bottom line, and if it goes well, it can even reach an income of 2 million yuan." ”

Quick's words seemed to be a stimulant to the people present, Manager Lu's eyes flashed, and a bright prospect of prosperity immediately appeared in front of him, and naturally, his attitude towards Quick was also significantly different.

In the following time, the advertising agency was invited into the large conference room in turn to make proposals, and Juxinyi was arranged to be the first, and the original half-hour proposal time was also extended to 50 minutes.

Guan Qing looked at Han Tian's tense cheeks, knowing that today's things were not as smooth as expected, and the appearance of Quick, a strong opponent, disrupted Han Tian's original plan. During the waiting time in the hall, Han Tian was in a state of contemplation most of the time, and Guan Qing didn't dare to disturb him.

Quick walked out of the conference room accompanied by Manager Lu, her face was radiant, obviously she hadn't recovered from the emotional speech just now, Manager Lu sent her out the door, and only greeted Han Tian and them when she returned.

Han Tian first talked to Manager Lu about his own views on this proposal, Han Tian has always had his own way of speaking, calm and full of meticulous and unique professional views, neither excessive, nor insufficient, always use the most appropriate language, to provide customers with the most suitable advice.

Unlike Quick, which is full of affinity, Han Tian never easily boasts about Haikou in order to win over customers, and uses the way of painting cakes to attract customers' funds, so among Han Tian's customers, old customers account for a large proportion, and the reputation and popularity are quite good.

Manager Lu was still positive about Han Tian's suggestion, and after a few words, he led the two into the conference room.

There were seven people sitting in the conference room, and Manager Lu introduced them to Han Tian, all of whom are the major shareholders of One Hundred Plus Company, according to the articles of association of One Hundred Plus, when an expenditure reaches more than 10% of the company's turnover, it needs to be voted by the shareholders of the board of directors. Choosing a qualified advertising company and promoting your own brand is a matter of survival for supermarkets operating in the retail industry, so shareholders are very cautious.

Guan Qing and Han Tian sat at the other end of the oval conference table, and the lights were unusually bright, making the foreheads of several shareholders look extremely greasy, and even the coarse pores were clearly visible.

Guan Qing felt like he was a commodity to be sold at a price, waiting to be evaluated and selected by others, if it weren't for Han Tian's broad and sturdy shoulders blocking the front and bearing the gaze of most people, Guan Qing would almost not be able to raise his head and look directly at them.

Many shareholders had already seen the proposal before, and Han Tian reintroduced it in his usual calm tone, emphasizing the revised parts and offering pertinent and pragmatic marketing suggestions for the upcoming mall.

Han Tian spent nearly half an hour to tell the story off the script, and combed through more than 100 pages of copywriting for the shareholders, which was clearly organized, detailed in content, and comprehensive in analysis, so that Guan Qing was impressed by Han Tian's extraordinary memory and calm performance.

Most of the shareholders present listened attentively, and occasionally one or two twitched the corners of their mouths, showing a hint of doubt.

As soon as Han Tian finished speaking, a person with a shiny head asked, "Can you give me a promise that if I use your company's proposal, how much sales can be increased?"

Han Tian almost didn't hesitate, "I can't." ”

The bald man tapped his knuckles on the table, "Juxinyi can guarantee that after using their advertisement, it will increase sales by at least 20%, although your proposal sounds good, but for the market with uncertain prospects, we need something more tangible." ”

"It is precisely because I hope to provide your group with something more reliable, so I can not irresponsibly exaggerate Haikou, advertising is only a means of information dissemination, it can not be artificially exaggerated, in the actual market, there are many factors involving sales, internal management of the enterprise, the layout of goods, the arrangement of styles, etc., if you can solve the problem by relying on advertising alone, then you don't need other departments to participate in sales. ”

Everyone here understands that although Han Tian's words are frank, they are very pertinent, in the advertising industry, there have been cases in history that only one advertisement saved a factory on the verge of bankruptcy, sold out the goods that had been backlogged in the factory for many years, or spread an unknown commodity to a household name, but after all, it was in the early stage of economic development when commercialization was just starting, and most people have been insensitive to advertising today, and it is almost impossible to create a brand miracle with just one advertisement。

"So, what reason do you have to convince us to adopt your proposal?" the bald man's attitude was very arrogant.

"I can't justify it, but I can guarantee that our proposal will get the message you want to get out there without any problems. ”

A few shareholders leaned their backs on the back of their chairs, crossed their legs, and looked indifferent, making it clear that they were not buying it.

Han Tian pursed his lips, his face was as calm as ever, waiting for the decision of the person in charge of the other party.

Manager Lu tried to break this deadlock and asked, "If you are given 300,000 yuan in publicity expenses, how much can you increase our operating income?"

Han Tian thought for a moment and said seriously, "As far as the current market is concerned, if you use our planning, I can guarantee that your group's operating income will increase by 500,000 to 600,000 yuan." ”

This number is not one or two points away from Quick's 2 million, and Manager Lu stopped talking.

Manager Lu finally whispered a few words to the two shareholders around him, and said to Han Tian, "Why don't you go back first, let's think about it, and then give you an answer in a few days." ”

When Han Tian and Guan Qing sat in the car, Guan Qing's heartbeat had not completely calmed down, when Han Tian proposed just now, her heart had been lifted, and a few times she even wanted to interject, wanting to defend Han Tian when the shareholders besieged Han Tian, but it turned out that Han Tian was fully capable of coping.

"Mr. Han, it seems that Ju Xinyi made a verbal promise to them, and our proposal is no worse than theirs, why can't we also make a verbal promise?" Guan Qing asked her own question.

Han Tian grasped the steering wheel steadily, "We are advertising, and doing a good job in communication is our essential work." ”

"What if they still choose Juxinyi in the end?"

"In the advertising industry, there are no customers from the beginning, and there is no brand that will always stand, we just need to do what we have to do. ”