Although Xu Weidong gave this material, has a detailed introduction to the entire Southeast Asian automobile market overview, but in terms of sales, Zhou Jingming thinks that he should listen to Xu Weidong's opinion, after all, this material is researched by Xu Weidong, for the current situation of the market there, Xu Weidong's understanding of the degree must be more profound and thorough than Zhou Jingming.

"Let me start with a brief overview of the entire Southeast Asian market, and then talk about my views on the company's entry into the Southeast Asian market. Xu Weidong paused, and then continued,

"In this more than a month, I have traveled to almost all the countries in Southeast Asia, most of the Southeast Asian countries give me the impression that they are poor, even poorer than ours, but most of the countries there, the momentum of economic development is very strong, in the future, the overall car market capacity will be very large, especially the population of the entire Southeast Asia has hundreds of millions, which is definitely a rare opportunity for our company. ”

While listening, Zhou Jingming was seriously thinking about the fact that in Southeast Asia in the 90s, the overall level of economic development was indeed not high, but one thing to admit was that Southeast Asia was indeed one of the most active regions in the world in terms of economic development in the future, whether it was Singapore of the "Asian Tigers" or Thailand of the "Asian Tigers", they were all representatives of Southeast Asia's economic development.

Zhou Jingming wants to enter the Southeast Asian market during this time, firstly, because the current economic development in Southeast Asia is rapid, and early layout is also conducive to occupying the market as soon as possible.

"What I just said is the overall situation of Southeast Asia, and I will elaborate on the market status of each country in Southeast Asia. Xu Weidong took a sip of water, and then continued, "In the whole Southeast Asia, the country with the largest automobile market and the most complete industrial base is Thailand, which is why I went to Thailand for research at the first stop, Thailand is not only the automobile manufacturing center in Southeast Asia, but also the largest automobile market in ASEAN, and the automobile industry is also the pillar industry of Thailand, so if our company decides to enter the Southeast Asian market next year, I suggest starting with Thailand." ”

Because Thailand is one of the world's five largest grain exporters, the development of Thailand's manufacturing industry is to use its rich agricultural resources to develop food processing and related manufacturing industries, and then slowly develop to industrial manufacturing, especially in the eighties, automobiles and related spare parts have become Thailand's main export products, which has greatly improved the development speed of Thailand's domestic automobile industry.

"Of course, since Thailand is the largest car market in Southeast Asia, it means that if we start from Thailand, the competition we have to face is also the largest, and the biggest competitors are from Japan and South Korea car manufacturers, and among them, the car company with the greatest influence in the Thai auto market is Toyota Motor Company from the island country, in addition, Ford Motor Company of the United States and Tata Motors of India have related businesses here in Thailand. Xu Weidong continued.

Zhou Jingming silently, the car manufacturers of the island country, because they started very early, have begun to get involved in the Southeast Asian market from a long time ago, starting from the very beginning of the motorcycle, and then gradually transitioning to the car, the car companies of the island country have been working in the Southeast Asian market for at least 20 years, at this point, Tianming Company really has no way to compare.

"Except for Thailand, what about the rest of the countries?" Zhou Jingming couldn't help frowning and continued to ask.

"After going to Thailand, the second country I went to was Indonesia, although on the whole, Indonesia's car market is not as good as Thailand, but Indonesia's advantage is that the population base is huge, and it is also the largest economy in Southeast Asia, although its industrialization level is not high, but the automobile industry is still one of the main categories of Indonesia's export foreign exchange, so if you think that the market competition in Thailand is too fierce, you can consider starting with Indonesia, the competition here is far less than Thailand. ”

"Indonesia is not to be considered for the time being, and next year we will still use Thailand as an entry point to lay out the entire Southeast Asian market. Zhou Jingming quickly vetoed Xu Weidong's proposal.

"Is it because of the anti-China forces in Indonesia?" Xu Weidong quickly understood what Zhou Jingming meant, and when he went to Indonesia this time, he could clearly feel that the local residents of Indonesia were indeed very repulsive to overseas Chinese.

Zhou Jingming smiled bitterly and nodded, Indonesia can be said to be the most serious country with the problem of Chinese exclusion, since the beginning of the era, there have often been large-scale anti-Chinese riots, bloodshed one after another, almost every year in Indonesia, the Chinese government also because of these things, in 1967 when the diplomatic relations with Indonesia were frozen, until the year before last, that is, in 1990 to restore diplomatic relations.

Of course, the most far-reaching anti-China riots in Indonesia were the "Black May Riots" that began in 1998, and at the instigation of the Indonesian president, the Indonesian army and the mob launched a three-day massacre of the local Chinese, which shocked the world and had a far-reaching impact on the diplomatic relations between the two countries.

Xu Weidong didn't know about this, but Zhou Jingming remembered it clearly, so no matter what aspect he considered, this time Tianming Company's layout of the Southeast Asian market, Zhou Jingming would not get involved in the Indonesian auto market.

"Then I know, for the time being, the Indonesian market, let's put it first. Xu Weidong nodded. Next, Xu Weidong introduced the market overview of the rest of Southeast Asian countries to Zhou Jingming in detail, and gave his own evaluation.

"In addition to the above-mentioned competition between Japanese and Korean automakers, another point is that the motorcycle I told you before, this kind of thing is too popular in Southeast Asia, and the competition we have to face is not only from the same industry, but also from the motorcycle industry, so next year will definitely be a tough battle. Xu Weidong finally concluded.

"Okay, I know, you go back and rest first, and after a while, we will hold a company meeting to discuss the layout of the Southeast Asian market. Zhou Jingming nodded seriously, after Xu Weidong's explanation, he also had a specific understanding of the entire Southeast Asian market.

"Okay, if you have any questions, come to me in time. Xu Weidong nodded, he was really tired after running around outside every day during this time.

After sending Xu Weidong away, Zhou Jingming was just about to take out the research report again, but the secretary Xiao Ni knocked on the door and walked in, "Mr. Zhou, there is a person outside who claims to be "Time Magazine", I want to see you, are you free?"

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