Chapter 277: Lang Ji is bitter in his heart, and the flint is so exciting
After more than a week, the sales data of Langji USB disk within 1 week after the large-scale launch of the rover USB flash drive has also been counted.
The month-on-month decline of 36% is miserable. According to the preliminary survey data, the market share of the rover's USB flash drive has reached 39%.
Langji contributed a lot, and other families also suffered heavy losses!
"Tell me honestly, what are the odds of winning the lawsuit?"
The secretary in charge of liaison with the law firm said: "The patent certificate has come down, and the reason must be on our side. But ......"
The general manager of Langji had a gloomy face: "What did the lawyer say?"
They say that, according to the results of the survey, this is a large and fast-growing market. If we blindly sue for infringement and do not open the license, we will be suspected of monopoly. The lawyer reminded that after all, we still have a foreign investment background, and in some cases, we may be used to talk about things. And ......"
"That's it, what's the point?"
The secretary smiled bitterly: "Now the wanderer is the main opponent, they have been in contact with us before, and it was we who symbolically opened a high price of 50 yuan a USB flash drive and rejected others." Before suing the patriots, the amount of compensation we recovered was calculated at 5 yuan a loss...... Sue the rover, naturally, you can only use this price. The point is that if this development continues, even if they win the trial, they can appeal. After a year or two, how much share will we have?"
There was some silence in the office for a while.
The general manager of Langji did not speak, and the others were also holding back.
After a long time, he said in a deep voice: "No matter what, let's fight the lawsuit first! Propaganda emphasizes that unscrupulous enterprises do not invest in R&D costs and maliciously infringe on rights, which brings huge losses to innovative enterprises! This is an act that hinders innovation, and in the long run, who will invest time, energy, and money in R&D?"
The secretary had a bitter face and handed over a piece of material: "I was about to report to you, what you said is probably not easy for the wanderer......"
The general manager of Langtech took a look: xinchanbu document, science and technology department number, notice on the coordination and promotion of the International Telecommunication Union's new generation of video coding standards.
He glanced at the secretary inexplicably, what does this have to do with the USB flash drive?
The secretary pointed to the material: "You can read it and you'll know." ”
After reading the line, the general manager of Langji and his party held back more and more.
It has the world's leading audio and video encoding and decoding solutions......
ITU member universities and enterprises are asked to work together to promote the development of Flint Technology as the core standard of the new generation of ITU......
Encourage industry innovation based on this program, starting from the domestic market......
Flint Technology ...... To this day, he still doesn't know whose business it is?
Aren't you doing a USB flash drive? Why are you doing audio and video encoding and decoding again?
The secretary said: "Although it is not said in the document, the Department of Science and Technology has already revealed some preliminary meaning. It is said that this set of achievements developed by Flint Technology at a huge cost of 100 million yuan can become an international standard if it can become an international standard. Domestic enterprises will apply this set of standards, and various policies will be followed. ”
"A huge amount of money?"
The secretary nodded bitterly: "I asked some friends in the circle, and they all said the same thing." ”
"He has a huge amount of money, why is he trying to stir up the market of the U disk?"
My heart is so bitter!
……
If Gu Song knew the thoughts of the general manager of Langji, he could only shake his head and sigh.
A creative invention patent with very low technical content has opened up a huge market. There is no follow-up core technology follow-up, and I want to hold the market with this patent.
This kind of suffering of Langji stems from its own development strategy, and it has not been thought about well.
Or, there are patents in hand, and at the same time, the products are done well, and the market brand is really firm.
Either focus on R&D and further build your own patent pool, which can also grow by relying on patent licensing. You must know that in such a situation where patents are deeply sparse, Langji still relies on collecting patent fees, and tens of millions of dollars a year can easily be listed and developed to Gu Song's reading file.
Now, if you want both, how can you not be bitter?
Gu Song couldn't control other people's strategies, he concentrated on arranging his own strategies
After Lin Yaodong taught several technology developers of Zhifu, he has been in a dreamlike situation since he was called to the office.
Gu Song called him over and directly said that he had formed a research group with Academician Ni to study a new generation of memory chips.
Forehead drops are obedient. Memory chips! A new generation, is it so fierce?
He was eager and trembling.
"Let's do a literature collection first, and sort out the current theories and processes. ”
Lin Yaodong nodded eagerly: "I'll do this!"
Ni Guangbei is also full of energy. Then the memory chip is not as conspicuous as the CPU, but it is actually the general existence of food in electronic products.
"I'll also look into it first to see if there are any enlightening ideas. ”
As soon as he finished speaking, Liu Hanhao pushed the door in: "What are you studying? Why don't you come and help me take a look." ”
Seeing his depressed expression, Ni Guangbei asked, "What's wrong?"
Liu Hanhao smiled reluctantly: "There is still a problem, and it will be verified again." ”
Gu Song comforted: "Don't push too hard, tomorrow weekend, why don't you take a holiday first and adjust your state." ”
Liu Hanhao nodded and said, "I'll arrange it." What do you want to study yet?"
Ni Guangbei pointed at Gu Song and said, "He wants to move the memory chip." ”
"It makes my scalp tingle...... Now we're struggling with this level. Memory chips, I can only participate in dreams for a while. Liu Hanhao deliberately pretended to exaggerate, causing a burst of laughter.
Ni Guangbei smiled and said to Gu Song: "Look, he doesn't believe it, and he still uses this topic to decompress." ”
"Anyway, it's just a preliminary argument. Gu Song didn't say enough, so he led the topic to encoding and decoding and streaming media technology.
After all, this is the result of the team led by Liu Hanhao some time ago, under Gu Song's "references" and "ideas and suggestions". "Now, a special group is working on designing applications based on this algorithm," he said. The plan for the chip is also much more than the USB flash drive, originally I said from easy to difficult, Gu Song has to make the best chip first, and then get the mid-range and low-end. ”
Gu Song spread his hands and said: "Make the best chip we can make first, the team has been trained, and the core personnel can start to tackle the next project." Other personnel will practice with low-end chips to improve their level. ”
"You're wishful thinking. Ni Guangbei sighed, "It's so good, it's so fast." U disk control chip 3 months, audio decoding chip is now almost out of half a year, but also comes with a set of encoding and decoding standards and streaming media technology. To do scientific research, you still have to be sufficient and unconcerned. ”
Gu Song smiled and said nothing, Liu Hanhao really said: "It's all standing on other people's shoulders, and there are some small suggestions from Gu Song." Don't say it, Old Ni, Gu Song's kid has a really wide range of ideas, and many places have brought inspiration, which has made my side speed up a lot. Maybe...... his eyes were a little hot, and he looked at Gu Song and continued, "He also has some magical ideas about memory chips. ”
Gu Song stopped the topic: "The audio chip is out, Professor Liu, your task is going to be heavier again." This time, there are two topics, the first is the video codec chip at the same level as the audio chip. And this time, I want to try to make SoC, so that this video codec chip can be used in a variety of fields. ”
Liu Hanhao was a little excited: "This goal is interesting. Is there another issue?"
"Another issue is image processors. With this image processor, I strive to cooperate with major lens manufacturers and even camera manufacturers. ”
Ni Guangbei patted Liu Hanhao on the shoulder: "It's really a heavy task." ”
Liu Hanhao's eyes lit up: "Fulfillment! It's still the same as before, right? If I don't have enough cutting-edge industry technology as a foundation, I can't make this chip for a while, and I can't make that chip for a while." ”
"Rest assured, there's another team working with you, you're responsible for chip design, they're responsible for providing specific industry theory. ”
Lin Yaodong sat there listening to Gu Song and the bigwigs chatting, it couldn't be more enjoyable.
After coming in, he felt that Gu Song's research institute was strong, and those experimental equipment were ...... It really is the best that can be bought. The results that have been produced are also very strong, and he is studying voraciously these days.
Now, listening to them with my own mouth, they are memory chips and SOCs, flintstone research institute, so exciting! Baidu takes a look at the latest chapter of "The Life of Rebirth as a Champion of Literature" to read for free for the first time.