Chapter 254: The Follow-the-Trend Version Collapsed
March and April are the traditional off-season in the film market, not only in China, but also in Europe and the United States. The specific reason is probably because there is no decent holiday from the New Year to May Day, and the film market has always regarded the holiday as productivity. Therefore, blockbusters usually do not choose such a time period to be released, and they are basically reserved for low-cost films.
And Huayi's "Nuwa Mending the Sky" chose to be released on Friday, March 7, like an alpaca coming out of a chicken coop, like a firefly in the night, it is so dazzling, windy, and dazzling.
The box office results also lived up to expectations. The Huayi version of "Nuwa Mends the Sky" accounted for more than 58% of the films scheduled on the first day of its release, and the attendance rate was super high. In the traditional off-season of March, it actually won a super high box office of 113 million, creating the best box office record on the first day of Huayi's production and publicity.
is a bit miserable in terms of ratings, except for the Maoyan movie that participated in the promotion. The ratings of other websites are around 4 points, and the reputation has collapsed.
What was most complained about by the audience was naturally the plot. Too many viewers regard this as a sequel to "Houyi Shooting the Sun", waiting to watch the battle between the two ancestors of Gonggong and Zhurong, and they are angry. Waiting to see the pillars of heaven fold, the earth is extinct, and Nuwa makes up for the sky. As a result, this turned out to be a romance movie.
This feels like a Hong Kong Island audience in 94, rushing to the names of his brother, Liang Chaowei, Liang Jiahui, Qingxia, Zhang Yanyu, Zhang Xueyou and other big names, and for the promotion of the original adaptation of "The Legend of the Condor Heroes", they walked into the theater to watch a wonderful martial arts film. turned out to be the protagonist's various tangled love movies - "East Evil and West Poison".
Although the film has high artistic value because of director Wang Jiawei's skills. But the market is not popular, and an investment of 10 million won a box office of more than 9 million. Fortunately, Liu Zhenwei used the original crew to shoot "East Becomes West", otherwise Director Wang Da would probably be cut by the film company for 180 cuts.
However, the skills of director Wu Yishan are a little worse, and the acting skills of Yang Tianbao, Huo Shiyan, Guo Jiejie, Li Chen and others cannot be compared with my brother, Liang Chaowei, Qingxia and others. Especially Yang Tianbao, under the guidance of Wuer Mountain, his performance in "Looking for the Dragon" is not bad.
But let her play the starring role, and the whole drama will become a large-scale disaster scene. Although it is not as tragic as "The Age of Entrepreneurship", it still attracts countless viewers to complain.
The next day, the box office of the whole drama fell in an avalanche, only 37 million, a drop of more than 70%. As soon as it was reported, it shook in all directions.
Leshi Films, Zhang Zhao saw that Huayi's publicity was in full swing a while ago, and the box office pre-sale exceeded 100 million. I'm studying and discussing with the board of directors, and I'm going to make a film about "Torrent Stream".
Although Longlin Pictures has bought out the copyright of "Buddha is the Way", there are other floods! Just buy a Honghuang online text and combine it with folklore, why do I say that I am infringing, I must have an online article that should also be bought!
Zhang Zhao's plan was very good, he bought the copyright of a few copies of "Torrent Online Text" at a low price, asked someone to write the script, and discussed with Director Lu Chuan. As a result, before the casting, Huayi's "Nuwa Mending the Sky" collapsed, and the box office will have to fight like this!
The drop on the second day was more than 70 percent, and the whole film is estimated to be more than 200 million points at the box office. Although the Huayi version of "Nuwa Mends the Sky" has not announced the investment amount, it is estimated to be 70 or 80 million. It's not good to implant ads, so Huayi is likely to lose a little or barely recover its capital this time. After working for a long time, I fished out a bunch of infamy!
Seeing this consequence, Zhang Zhao was really stunned!
He is not inferior to Wang Zhonglei and Wang Changtian's marketing masters, and he has been the president of Guangxian Pictures since 06, and before Guangxian went public in 2011, he left to establish his own business and founded Leshi Films. In 13 years, Zhang Yimu and Lu Chuan were recruited under his command and became the contracted directors of Leshi. cooperated with Guo Xiaosi again, and the two "Little Times" made a lot of money.
14 years is even more ambitious, "Small Times 3", "Taiping Wheel", and another "torrent". Especially when he saw Hua Yi's traffic in Longlin, he actually took the lead in filming "Nuwa Mending the Sky", and the pre-sale exceeded 100 million, not to mention how envious he was. I have been wondering whether to invite Hu Jun to shoot a "Praise Father Chasing the Sun".
Unexpectedly, the Huayi version of "Nuwa Mends the Sky" started with Wang Bang, and then it became a small single and small .......
On the third day, word-of-mouth continued to ferment, and the box office plummeted again, only 21 million. Although the cumulative box office reached 171 million yuan in three days after the release, the magnitude and speed of this decline no one knows that there will not be much increase in the future.
In this case, the media suddenly remembered that Mr. Xiao Wang seemed to have shouted the goal of 2 billion before. Not to mention 2 billion, 200 million is exhausted!
It's a hot spot, but I want to interview it. A group of reporters and media gathered at Huayi Company, but when they went to the front desk, Xiao Wang was always on a business trip. The phone is turned off and I don't know when I will be back.
The reporters were helpless and wanted to interview the director again, but Wuershan didn't know where to go. Fortunately, the actors are busy with work, and the schedule is full, so it is impossible to disappear when they disappear. The reporters went to interview Yang Tianbao, Huo Shiyan, Li Chen and others, but of course they all refused to be interviewed and avoided when they saw media reporters.
Anyway, for them, it is a matter of receiving money to make a film and being scolded for a while. Besides, there are frequent hot spots in the entertainment industry, today these reporters are chasing them for interviews, and in a few days there will be new hot spots, you want to talk to reporters, and the reporters are not happy to pay attention to you!
The main creators of Huayi's version of "Nuwa Mending the Sky" couldn't find it, and the media reporters naturally set their eyes on Lu Lin again, saying that Lu Lin should be the happiest now!
The reporters, who were reluctant to pay for the ticket, could only look at the map and sigh. But there are also media that are not bad for money, and they insist on interviewing Lu Lin. There are so many hot and explosive news in the entertainment industry in a year. Remove the news of derailment and big weddings that will break out at any time. The box office battle between Long Lin and Huayi's two versions of "Nuwa Mending the Sky" is so eye-catching that it must be reported!
On March 15, about a dozen media came to the vicinity of the on-location filming crew of "Nuwa Mending the Sky". However, Lu Lin was busy filming and didn't bother to pay attention to reporters at all.
Moreover, in the entertainment industry, character design is very important. Director Feng is not afraid of anyone, he doesn't eat a loss, and he fires at every turn. He is cool, but the audience is getting worse day by day!
If Lu Lin opened his mouth in front of the media to comment on Huayi's version of "Nuwa Mending the Sky", it would not be very cool, because he didn't pay attention to it at all. Moreover, there have been so many netizens scolding, and they are not bad for themselves.
Therefore, Lu Lin didn't take it too seriously. Thinking that if the reporter didn't leave, he would have time again, so he would just talk casually. Who knew that on the 16th, "Southern Entertainment Weekly", a shocking news suddenly broke out, see you on Monday.