October 1 has a rare seven-day long holiday, and people who have worked hard for a long time finally have time to relax.

Some people simply start to carnival on the night of the 30th, eating, partying, drinking, singing and watching movies, and they can't wait to play all night.

Therefore, many people choose to go to the midnight movie.

These people are probably the first audience among the mainstream public to see a few movies in production.

Unlike those who attended the premiere, the number of people who watched the midnight show was larger and more extensive, so the relevant comments were more meaningful.

Many people wake up in the morning and see the first wave of movie reviews, which are generally written very simply, but they are also very true!

"Infernal Affairs, good-looking, no urine spots throughout the process, best of the year!"

"Love Zhiduoxing, hahaha, it's so funny, it's just a little fake. ”

Deep Space Trek ...... Hmm, I'm asleep!"

"Fart upstairs, deep space is very good, the best science fiction film in China at the moment!"

……

There are a lot of similar reviews, but on the whole, the reputation of "Infernal Affairs" is still far ahead, and even better than the reviews after the premiere.

"Love Wisdom and Stars" seems to be good, and it still maintains a good reputation.

Deep Space Trek, on the other hand, is a bit polarizing.

Seeing such a movie review, others probably know it.

When the number of moviegoers increases during the day, this word-of-mouth phenomenon is directly fed back to the box office and attendance rate of the movie.

From the very beginning, in the statistical ranking of the real-time box office, "Infernal Affairs" has been far ahead!

Although "Infernal Affairs" only ranks second in terms of film scheduling, it has the highest attendance.

The real-time box office of "Love Wisdom and Stars" ranked second, and its attendance rate was far inferior to that of "Infernal Affairs".

"Deep Space Trek" came in third, and ...... The gap is still a bit big with the top two, although its attendance rate is not low, but Chinese science fiction films are only a niche after all.

Even if the theme of science fiction is a relatively mainstream popular theme in the whole world, and some imported foreign science fiction special effects blockbusters are selling well in China, but Chinese science fiction films really have no foundation, and many fans are afraid to try to watch a film without scores.

This is also the biggest dilemma of Chinese science fiction movies at present.

……

Unlike Chen Feng and An Ruohua, who fell asleep peacefully, Wu Hengjiang, the boss of Beidou Entertainment, unexpectedly lost sleep last night.

As the owner of one of the three giant entertainment companies, Wu Hengjiang has seen a lot of storms over the years, he developed a good habit of going to bed early and getting up early every day ten years ago, but he still didn't sleep well last night, he got up at about three o'clock in the morning and sat quietly in his study alone.

In fact, Beidou Entertainment has been planning to transform a few years ago, although their company is very strong in film and television in recent years, but with the rapid expansion of the film market, the competition in the industry is getting bigger and bigger, and the company has suffered many failed projects in recent years and lost a lot of money.

And because the company is too large and the tail is too big, it is a little difficult to adapt to the new environment of the film market that suddenly broke out.

When the box office of other people's movies exceeded one billion, 1.5 billion, or even 2 billion one after another, Beidou Entertainment was getting worse and worse, so transformation was imminent.

However, this kind of thing is not something that can be achieved overnight, Wu Hengjiang and the senior management of the company have also studied many plans together, but they have not found a good way out.

It wasn't until later that Wu Hengjiang got the instructions of some upper-level leaders through some special relationships, and finally determined the direction of developing science fiction film production, and they also received a lot of relevant policy support because of this, which can be regarded as a pilot experimental plan for the upper level.

Although they have received some support, but in this way the pressure is even greater, because the upper echelons have given relevant support, and they have to see the results, if Beidou Entertainment can't come up with excellent works and beautiful box office results, then their future road will be even more difficult.

This is actually a bet, a bet on the future.

So now Wu Hengjiang is unprecedentedly nervous, and he has great expectations for the movie "Deep Space Trek"!

He had been sitting in the study until dawn, Wu Hengjiang lay on the chair and rested for a while, and then he suddenly opened his eyes, got up and cleaned up, and went out.

He decided to go to the cinema today to watch a good movie.

Since becoming the boss, he rarely really goes to the cinema to watch movies, and even if he watches movies, most of the time he participates in some activities such as movie viewing parties, purely as an audience to go to the cinema to watch movies with countless fans, he has not had this experience for a long time.

And today, he decided to go to the cinema again by himself.

However, Wu Hengjiang did not choose to watch his own "Deep Space Trek", but chose to watch "Infernal Affairs" first.

Because now "Infernal Affairs" ranks first at the real-time box office, because "Infernal Affairs" has the best reputation, because it is Chen Feng who invested in the movie "Infernal Affairs".

He really wanted to see what kind of movie "Infernal Affairs" was.

As for his own "Deep Space Trek", Wu Hengjiang has watched it many times, and he knows exactly what the advantages and disadvantages are in it, so there is no need to watch it again.

Let's take a look at the second film made by Chen Feng, a person who has already created a box office miracle of 1.8 billion.

……

The theater was very lively, Wu Hengjiang bought a ticket alone and entered the theater silently.

By the time the movie was about to open, the entire theater was already full of people, almost full, Wu Hengjiang's position was not bad, sitting in the middle of the screen, there were all kinds of people sitting in front of and behind him, there were students, office workers, and the fans were relatively young on the whole.

Vaguely, Wu Hengjiang also heard the conversation of many people.

"I heard that this film is very good-looking, and a few buddies in the dormitory next door have already seen it yesterday, and they all say it's very good!"

"Well, I've heard about it too, let's inspect it in person today, if it's not good-looking, wait for us to go back and beat those few damaged goods!"

"Hey, hey, you shouldn't lie to us, I also checked it on the Internet, and it does have a good reputation. ”

……

It seems that word of mouth is the biggest boost to movie promotion!

Wu Hengjiang thought silently in his heart.

As the owner of the company, he has seen too many data reports in film promotion in the past, the relationship between advertising investment and box office growth fluctuations, etc., and countless data seem to prove the role of marketing and promotion.

But word-of-mouth transmission among classmates like this that he heard with his own ears was difficult to reflect in those reports.

Cold data can be piled up continuously, but real word-of-mouth is one of the biggest driving forces for the publicity effect!