Chapter 657: Market Selection

On the first day of release, "Why Sheng Xiaomo" got an average of nearly 30% of the film schedule.

"Fast and Furious 7", which has been raging for more than half a month, has been slightly lowered, less than 30%;

As for Zhang Aijia's "Nian Nian" and Wang Xiaoshuai's "Intruder......

Emmmmm……

These two films have won a total of 10% of the Australian film schedule.

Yes, you read that right, and I didn't write it wrong, it did get eight percent in total, not eight percent for each movie.

For the fans of a certain type of movie, the box office of the movie was crushed, which was the result of the audience voting with their feet, no matter how hard they were, it was impossible for them to run to slap thousands of audiences, but with the successive launch of Maoyan, Taopiao and other systems, after the average daily film scheduling rate of movies could be queried, they also keenly shifted the battlefield and put the target of criticism on the average daily scheduling rate of the theater chain.

During the May Day holiday in 2015, North Korean mainland films accumulated 624 million yuan in box office revenue, refreshing the record in 2014 without suspense.

If the normal trend continues, this situation will continue until 2017, before the storm that blew in the entertainment industry.

In this long vacation, the box office champion is still "Fast and Furious 7".

Even though this is a movie that has been released for 20 years, its box office trend is still strong, with a total of 198 million yuan at the box office;

The ranking is followed by the domestic romance movie "Why Sheng Xiaomo" starring Wang Xiaoming and Yang Mi.

Although this movie is not highly rated in the minds of the audience, it is indeed one of the few choices for audiences who have watched "Furious 7" and then want to go to the cinema to pass the time or have a prelude to a date.

May 1st and third, "Why Sheng Xiaomo" won a total of 172 million yuan at the box office, no matter how you calculate it, this movie is enough to recover costs and achieve profitability just by relying on the box office.

The popularity of "Furious 7" makes people speechless.

Thanks to Paul Wattle's death and Universal Pictures' worldwide promotion, the film is playing out almost identical scenes in countries around the world.

If it weren't for the fact that each country in the overseas market has its own unique film protection policies, the trend of this film may be even stronger.

For example, in North Korea, almost 99% of imported films cannot get the key to postponement, and no matter how powerful "Furious 7" is, its release cycle is only one month.

And now, it's only ten years old.

Some people can't sit still.

Everyone knows that after "Furious 7" is released, there will definitely be a movie to fill the space left after it leaves, and everyone wants to be the one who fills the space......

At present, the opportunity of "Why Sheng Xiaomo" is the greatest.

And "The Intruder" and "Nian Nian"?

In the entire May Day file, the former earned 2.6 million at the box office, and the latter earned 4.2 million at the box office......

I'll it!

Can this tama still be played?

To be honest, if these two movies were only facing "Furious 7", no one would cry out for them.

All foreign films must be imported through film companies, and the same is true for the distribution of copies of imported films.

Which guy with a brain in the water dares to fight the film group?

It's a pity that at this point in time, there is just one domestic, not so good, and controversial - "Why Sheng Xiaomo".

As a result, some people couldn't sit still.

In response to the big sales of commercial films and the cold situation of literary films, Wang Xiaoshuai, the director of "Intruder", spoke first.

This brother Tai wrote such a sentence directly on his Weibo.

"This may be the darkest time I've ever made a movie! It could be the best era for commercial films, or it could be the worst times for serious films!"

According to this guy's understanding, or, in this guy's opinion, there is only one reason why his movies are not doing well at the box office: because the major theaters did not schedule films for him.

In all fairness, is the film schedule of "The Intruder" low by major theaters?

Really low!

On the first day of release, the number of films scheduled for "The Intruder" was only 2.15%, while the number of films scheduled for "Why Sheng Xiaomo" was %.

"The Intruder" is not even a fraction of "Why Sheng Xiaomo".

As a film that has been in preparation for many years, has been shortlisted for three Golden Horse Awards, and represents the main competition unit of the Venice International Film Festival, "The Intruder" has indeed received a cold reception.

And what about its opponent "Why Sheng Xiaomo"?

The filming period is more than two months, and the audience's reputation is not good;

But the question is, why are the same movies, the operators of major cinemas, and the managers of major cinemas still willing to give such a high amount of films to a work that looks like a bad movie no matter how you look at it?

For some people, behind this choice, it clearly represents the decline of art films.

As the head of Molong Media, which has just acquired Xingmei Cinema Line, Li Mo was finally arrested by reporters when he went out.

The reporters are really out of line.

Wang Xiaoshuai detonated such a big explosion, but the reporters found that they couldn't make it last.

Because they can't find a home to keep the news hot.

Looking for a movie theater manager?

Pointless!

Even the manager of the largest cinema in the whole imperial capital, the whole magic capital, his popularity in the whole dynasty is really not on the table, and they can't take it at all for such a big theme.

Looking for a director or actor?

People directly said that this is the arrangement of the theater, I didn't know the inside story and sent it away, what else can you do with people?

Come to think of it, only the manager of the cinema chain is reliable.

But the problem is that it is not easy to do this.

The threshold of the film group is too high, and ordinary reporters can't even enter the door;

Since Ye Ning's resignation, the big boss has not decided who will sit in that position, and now Wanda Cinema Line basically relies on a few deputy general managers to take charge of individual items, and then operates by inertia, these people are all looking at the position of the general manager of the cinema line, who will be stupid to stand up and make an appearance?

Counting around, only the original Xingmei, the current Molong Cinema is the most suitable.

Although the reporters didn't know that Ye Ning had almost finished inspecting all the movie theaters and was about to start integration, Li Mo had such a big target, and it was always right to look for him.

As a result, Li Mo actually became the only person in the entire theater industry to stand up for an interview on the cusp.

If Li Mo knew that he was so aggressive this time, it is estimated that even if he pretended to be dumb, he would not come out to pick up this thunder.

Pity...... He is a traverser, not a prophet.