110 Magical Advertising

"Something, you say. ”

"Recently, the sales of Tongcheng No. 1 are good, but the popularity of our brand is still too low, and I am ready to take 500,000 yuan from the company's account to do a brand marketing. ”

"Our company already has 500,000 yuan in its account?" Zhou Kun didn't expect the sales of Tongcheng No. 1 to be so good, after all, he thought that the majority of the juice factory's profits were taken away from the payment for his oranges.

"Zhou Kun, you are also the legal person of the juice factory, please be serious, are you reading the daily newspaper sent to your mobile phone every day?"

Don't look at the small scale of Kunyuan Juice Factory, Qian Lina's work is still very formal, and every day the account in the factory will be made by Xiao Cai to make a daily report and send it to Zhou Kun.

Zhou Kun didn't dare to tell her that he had blocked Xiao Cai's news, so he had to deal with it casually.

Listening to the perfunctory attitude on the other end of the phone, Qian Lina knew that Zhou Kun definitely didn't know the specific situation of the juice factory, so she said: "I have done all the plans for brand marketing, and one of the main channels is the TV advertisement on the Tongcheng bus, 300,000 a month." ”

"There are several billboards on the main subway platforms, this one is a little more expensive, an advertising space costs 30,000, I only rented the five stations with the largest traffic of 150,000 yuan, and there are some advertising company design fees, this is just the first marketing expenses, 70% of the next month's income I will invest in the budget of the marketing plan, this should be made clear to you in advance, the quality of our Tongcheng No. 1 has nothing to say, and now I almost have a reputation, what do you say about my thoughts?"

"Okay, you just have to look at the arrangement. ”

Zhou Kun just wanted to find a channel to consume a large number of oranges he brought back from the other world, and he didn't want to make the stall so big, but since Qian Lina became a shareholder, her galloping desire to make money is not something that Zhou Kun can stop, and Zhou Kun is also looking forward to what scale Qian Lina can make Kunyuan Juice Factory.

Forget it, let her toss it.

It is precisely because of Zhou Kun's casual attitude that it led to a juice marketing case that swept through Tongcheng. Only the next day, Zhou Kun got feedback from various channels about the Tongcheng No. 1 marketing case.

The first to call Zhou Kun was Xu Yang: "Kun'er, your advertisement for Tongcheng No. 1 is so earthy, do you think of it?"

"What are you talking about?"

"Don't you know? I thought you came up with that dirty and even demonic advertisement, and I wanted to laugh at you. ”

Now the whole juice factory is in charge of Qian Lina, and she is also responsible for the advertisement. ”

"Are you really assured that you will hand over the entire juice factory to her?

"Now she has a share. ”

"Did you give her back the shares? I said Zhou Kun, are you stupid, what are you doing to give her shares?"

"People paid 200,000 yuan to buy the production line. ”

"200,000?200,000 How many shares do you give her?"

"20% of the shares, what's wrong?"

"20%-Why can't you think of me for this kind of money-picking thing? Or do you have a crush on someone else's girl, and when the time comes, you want to marry back to your family?"

"I'll get yours, the main thing is that you also know that I am not the material for business, this juice factory is not big in my hands, and it will be a million a year to die, it is better to give Qian Lina some shares, if this juice factory is made into tens of millions in her hands, then 80% of my 80% can have millions, you won't calculate this account?"

"I'm not your favorite dog anymore, you can't even think of me if you give money to Qian Lina, why don't you come to dig me, I'll be the factory director for you!"

Zhou Kun knew that he was joking, so he refused: "I'm sorry, you can't compare to her." ”

"Heh, man. ”

"Do you have anything else? I've got a call coming in. ”

"Nothing else, just someone just told me that I missed out on millions, and that I was a little uncomfortable, and you don't want to contact me recently. ”

Zhou Kun is not perfunctory Xu Yang, he really has a phone call coming in, it is Mrs. Huang's phone.

"Xiao Zhou, your juice advertisement is really good, many people in our community have noticed it, everyone is talking about it, if you want me to say that's right, your juice is so good, you should start the advertisement, so that the whole Tongcheng knows your Tongcheng No. 1." ”

Huang Fang is very satisfied with the advertisement of Tongcheng No. 1, she has always thought that Zhou Kun's juice is fragrant and afraid of deep alleys, I heard Zhou Zhaodi say that her niece bought two more production lines, and now there is basically no problem with the supply, so she almost played the reputation of the brand.

Mrs. Huang's views on advertising are diametrically opposed to Xu Yang's, which makes Zhou Kun very curious about Qian Lina's advertisement.

What kind of advertisement will make Xu Yang feel demonic and make the old ladies full of praise?

Zhou Kun turned on his mobile phone and searched for Tongcheng No. 1. Nowadays, the Internet is very developed, and even small advertisements for local stations can be found on the Internet.

Zhou Kun clicked on the advertising video, and the incendiary advertising words began to sound in an instant: "New Year's holiday, drink Tongcheng No. 1! Friends dinner, drink Tongcheng No. 1! Family gathering, drink Tongcheng No. 1!"

The key is that there are only three advertising slogans in this advertisement, and they are repeated three times, plus the advertising characters in various scenes are holding the copper orange No. 1 and smiling very brightly, looking particularly silly, no wonder Xu Yang wants to say that this advertisement is magical.

Zhou Kun didn't expect that Qian Lina's advertisements would be of this type, could it be that the aesthetics of the domineering female president are crooked?

For this reason, Zhou Kun made a phone call to Qian Lina, wanting to remind her euphemistically about advertising.

"What, think my advertising is dirty?"

"No, no, I just didn't expect the ad you said before to be in this style. ”

"Just wait and see, there are still a few plans that haven't come out. ”

I have to say that the magic advertising words are still very eye-catching, at least up to eighty old women, down to three or four years old children, all know such a product as Tongcheng No. 1.

There are even many children who still learn the exaggerated tone of the advertising words, shouting Tongcheng No. 1 in a milky voice, and their parents laugh in the back and have a stomachache.

The most obvious place after the advertisement was broadcast was that the sales of Tongcheng No. 1 in major hotels began to rise.

Originally, many people who ordered food didn't know what the Copper Orange No. 1 was, but now when the store sells it, they will say, "Oh! It's the magical Copper Orange No. 1, so let's give me two bottles to try!"

However, Tongcheng No. 1 is currently only sold in major restaurants, and there are no goods in supermarkets, and there are many people who are full of curiosity and want to test the poison, but they find that they have not found this magical Tongcheng No. 1 after turning around.

What does Tongcheng No. 1 taste like? If you want to drink it, ask where it is sold!

Zhou Kun originally thought that Qian Lina's marketing was nothing more than that, but soon he knew that he was wrong.