QQ's market share is shrinking sharply, but for Li Mu, it is still his biggest competitor. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

If you want to be a giant crocodile, you must be determined to slaughter all potential competitors and make the whole world your own hunting ground.

In the field of instant messaging, Li Mu's goal is to be a monopoly, and he must account for 90% of the market share in order to sit back and relax, before this goal is reached, all software that can account for more than 5% of the share will become his competitors to the end, especially the industry overlord QQ in the previous life.

Now QQ in front of YY, there is a big gap in all aspects, but Li Mu does not dare to relax at all, because he is very clear about the strength of this company in product development, it can be said that this is the company that understands the most products in China in the future, as long as he still exists, there is a threat to Li Mu, and it is not possible for them to develop a new function and new product to be able to recover the decline.

YY game platform is Li Mu to QQ prepared a fatal blow, now QQ no matter what products are brewing, but one thing is for sure, their current income has shrunk sharply, from a profitable state into a loss state, how long it can lose money, Li Mu does not know, but at present, if he wants to catch up with the current YY in several core functions, it only takes a few months to do it, Teng Xun began to make a profit as early as last year, this year there must be a lot of funds on the books, and there is capital support behind it, maybe he can really fight a protracted war with himself for a year or two, if the two sides fall into a tug-of-war on the product, you chase me, you do my copy, that is absolutely unacceptable to Li Mu.

Therefore, what Li Mu has to do now is to let YY completely eliminate QQ, not only in the field that QQ itself has set foot in, but also in the field that it is not involved in at the moment, and use a new product beyond the field of instant messaging to arm itself, this new product is the YY game platform.

According to the current scale of Lianzhong, the marketing department of Makino Technology has made an estimate that after the YY game hall is launched, it should be difficult for the number of people online at the same time to exceed 600,000 according to the current market situation, and the market space cannot be considered very large.

In this regard, the reason given by the marketing department is: most of the current user demand for games is concentrated in the terminal game, and the viscosity and loyalty of the terminal game are also irreplaceable, and the small games of chess and card puzzles can only play a role in leisure and entertainment, so the user viscosity is not high, and the user group should not be too large, and at present, the YY game hall only has two paid props, the game blue diamond and happy beans, and its future revenue scale may be relatively limited.

But Li Mu is very optimistic about the future of the YY game hall, the reason is very simple, this product may be difficult to achieve such a high user viscosity as the terminal game in a short period of time, but it has two characteristics that no terminal game has, one is extremely popular, and the other is the high share of fragmented time.

The so-called popularity is extremely high, when there is only Lianzhong at the moment, most people can't understand it, but Li Mu knows in his heart that the Internet will develop in the future, and all kinds of games will be overwhelming, even if some games can achieve a monthly turnover of more than 100 million, but its user popularity is far less than that of QQ game hall, because the vast majority of users cannot get together on a terminal game, for example, World of Warcraft is the best time in China, but there are also 10 million players, but the number of people who have played QQ game hall is almost as many as QQ users, which is the unique advantage of QQ game hall。

As for the high share of fragmented time, in fact, it is because the positioning of the YY game lobby is the same as that of the QQ game lobby back then, which does not require users to spend a lot of time immersed in it every day like playing terminal games, but to be able to occupy the fragmented time of users by virtue of the flexible advantages of fast start, fast game, and short single game time.

For example, when you are bored, go in and play a few games of poker; when you are tired of playing games, you can play a few games to fight the landlord to change your brain; wait for friends to CS together but your friends haven't come yet, so play a few games and wait; when you wait for the next film, you won't have to wait too much to play a few games; you don't want to type all the time during the group chat, and a few friends come in to play a few games together......

These are the occupations of fragmented time.

From the product point of view, those small games in the YY game lobby are very light and fast products in terms of user experience, first of all, the requirements for computer performance are not high, and the degree of occupancy of performance is also very low when running; secondly, it is not a full-screen game, but a full-window interface, which is convenient for users to play games while doing any other operations, such as chatting YY, watching web pages, watching videos, listening to songs, etc.

It does not require the user to concentrate all his energy and does not affect the operation of other products at the same time, which makes the users of YY games very efficient when using it, and the behavior cost is very low, so it is also more suitable for filling the user's fragmented time.

However, no one on the current Internet has not yet realized the concept and importance of fragmented time, even the current Lianzhong itself does not have this attribute, because it does not have a strong core product to support, a single game platform can not reduce the user's behavior cost, to enter the account password to log in, far less convenient than YY users to start YY game hall, because YY users only need the left mouse button with one click, you can automatically complete the whole process of starting + login.

If you want to seize the user's fragmented time, the product itself must be minimalist and minimalist.

Moreover, a product that can firmly occupy the user's fragmented time is very remarkable, because the viscosity of the fragmented time used to a certain extent will be higher after a certain extent, to use a simple analogy, mobile phone users will often get tired of a certain game and uninstall it, but once the mobile phone is installed with the fragmented reading application of today's headlines, the vast majority of users will keep it in their mobile phones, and use it scattered many times a day, the more they use it, the more faithful.

Li Mu's hope for the YY game lobby is to firmly occupy the fragmented time of users and improve the viscosity of YY users.

At the same time, Tengxun, who is far away in Shenzhen, is also working hard.

Tengxun has entered the normalization of overtime for many days, since YY launched to the present, all technical employees are implementing the 996 work system: go to work at 9 o'clock in the morning, get off work at 9 o'clock in the evening, and work six days a week.

Tengxun employees also know that now is the critical moment of life and death, YY with strong products and the support of Tieba and Happy Farm, in the field of instant messaging, their own QQ share is getting smaller and smaller, at this time, all the hope is pinned on product development.

Mr. Ma is most concerned about the development of the QQ game platform, and he has long realized that if he only competes with YY in instant messaging itself, he is at a disadvantage in all aspects, and now he must find a way to break the situation and win the situation in a surprising way, so the QQ game platform is his greatest hope at the moment.

Although he does not understand technology development, he needs to see Tengxun now in an orderly manner, and needs to see their confidence in defeating their opponents, and at the same time send the situation back to the headquarters in time, if Mr. Ma or the headquarters have any information that needs to be interacted, he will also convey it on the spot.

It was already evening, Dean knocked on the door of Mr. Ma's office, according to his habit in the past few days, at this time he came in to chat with Mr. Ma about the latest progress and situation, and then exchanged news, and he could go back to the hotel.

Of course, Dean is very interested in the Chinese tea he makes, people in Guangdong Province love to drink tea, almost every leader's office will have a set of tea sets and tea sea, every day Dean will drink a few cups of tea made by Mr. Ma himself, and he will leave only when he is happy.

When Mr. Ma saw Dean coming in, he stood up directly from his desk, stepped to the sofa, and said to Dean very casually, "Dean, come and sit." ”

Dean laughed and said, "I've been fascinated by drinking your Huaxia tea these days, and I can't help but come to your office at this time." ”

Mr. Ma smiled slightly: "Drinking tea is good for your health, and it can also regulate your mood, you usually can't sleep at night when you drink tea at night, but recently you have been under so much pressure, and you can sleep better by drinking some tea at night." ”

Saying that, Mr. Ma has already begun to boil water and make tea, Dean sighed: "I can see that you and the employees have been under a lot of pressure recently, but your desperate work attitude, let my leader appreciate it very much, he has always trusted you and your team very much, even if there is a level of opponent like Makino Technology, he also believes that you will be able to lead the team to reverse the current situation, our requirements are not high, if we can keep 40% of the market share, it has been very successful, if we can reach 50% Even higher, that's even better. ”

Mr. Ma said very confidently: "40% is not a problem, as long as our QQ game platform is online, I have this certainty, after all, YY is only a single client now, plus two post bars, happy farms two web products, and our QQ game hall, will become the first client product associated with QQ, in this product, we can do too many things in the future." ”

Dean smiled: "I am also very optimistic about your new product, if it can be done, the user's viscosity to QQ will definitely increase significantly, which is an advantage that Makino Technology does not have." ”

After saying this, Dean couldn't help but sigh: "What I'm more worried about now is whether Makino Technology will copy our ideas and develop a game platform on the basis of YY." ”

Mr. Ma said: "This is very likely, after all, everyone is borrowing from each other and plagiarizing in the product model, YY itself is plagiarizing our QQ, adding some original functions on the basis of QQ, this behavior is very shameless, but we have no way to put an end to it, the only way is to stay ahead at all times." ”

"In addition, I now let the development team step up the development of the QQ game lobby at the same time, but also let people everywhere look for a suitable development team, I want to temporarily increase our development capabilities by an order of magnitude, a budget of several million is enough to ensure that we have a strong development ability to continue to upgrade and update the QQ game lobby, Makino Technology's current battle line is too long, and after our QQ game lobby is online, they will imitate us from scratch, it will definitely be difficult to catch up with us. (To be continued.) )