Not only in China, but also for the vast majority of celebrities in the entire Chinese entertainment industry, the stage of the CCTV Spring Festival Gala is an irresistible temptation and a real dream place.

Being able to participate in the performance of the Spring Festival Gala is not only an honor, but also the best opportunity to become famous in the world, because the annual CCTV Spring Festival Gala not only has super high ratings in China, but also is broadcast simultaneously in forty or fifty overseas countries.

Since the first Spring Festival Gala, I don't know how many stars have made a name for themselves on this stage, especially solo shows, it is not a dream for a song to become popular all over the country overnight.

All these things make insiders flock to the Spring Festival Gala, and they want to be among them by all means, basically no star artist will refuse an invitation from CCTV.

But in fact, the CCTV Spring Festival Gala program team rarely takes the initiative to invite any celebrity to participate in the Spring Festival Gala, and the program sources of the Spring Festival Gala are mainly selected and sent by local stations in various provinces and cities and recommended by units.

This unit covers film and television music, media brokerage companies, but basically has no chance with small and medium-sized entertainment companies, non-big coffee or high-profile stars, and can't even pass the first round of screening.

It is precisely because of this that Li Mengru is excited that the Spring Festival Gala program team sent someone to contact Luo Kai, which means that Luo Kai is very likely to appear on the stage of the Spring Festival Gala.

It's just that she knows the inside story of the selection of the Spring Festival Gala program, so she wants to use her connections to actively go to public relations for Luo Kai and increase the latter's success rate in the Spring Festival Gala.

If you don't do some things, the pie in the sky won't fall on your head.

However, unlike Li Mengru's thoughts, Luo Kai does not attach much importance to the glory of appearing on the stage of the Spring Festival Gala and the fame and fortune it brings.

In the world of rebirth, he has appeared on the stage of the Spring Festival Gala more than once, and it was once difficult for the sea to be water, but now that he has returned from rebirth, many things are very light, and he naturally does not want Li Mengru to pay too much price to fight.

It's nice to be selected, and there's nothing to be disappointed about being knocked out.

This indifferent mentality made Luo Kai look very calm when he saw the CCTV Spring Festival Gala program team.

"Hello, nice to meet you. ”

CCTV sent a total of two people over, one is the selection and delivery of the program review committee of the program group, named Liang Fangfei, a woman in her thirties, dignified and shrewd.

The other is a photographer, whose task is to take a digital camera to film the process of contact and communication between the two sides, which makes Luo Kai a little puzzled - he didn't know that CCTV still has such rules.

After the two sides met and introduced each other's politeness, they sat down in the VIP reception room of Dream Media, Liang Fangfei probably saw Luo Kai's doubts, and explained with a smile: "Next year is the 35th anniversary of the Spring Festival Gala, and our station decided to make a few episodes of documentaries for this Spring Festival Gala, not only memories of the past, but also records of the things in front of and behind the scenes of the Spring Festival Gala now, Xiao Chen is responsible for shooting materials, and it will not affect our communication." ”

So that's how it was...

Luo Kai suddenly said: "Then next year's Spring Festival Gala will definitely be very grand." ”

He knows that the possibility of this kind of material being used is not high, and it would be good to show his face in the finished documentary in the end, only a few seconds of footage, and it depends on his performance and reaction on the stage of the Spring Festival Gala.

Having said that, it is a question whether Luo Kai can appear on the Spring Festival Gala now, so there is really no need to think too much.

Liang Fangfei said with a smile: "Definitely, the star lineup is definitely more than any previous session..."

In fact, things are not so simple, but it is impossible for her to tell Luo Kai bluntly.

After all, the two sides have only just met.

The Spring Festival Gala is of course CCTV's premier variety show trump card, the meaning and ratings it represents, no program can be compared, and its status in CCTV is unbreakable, which is the pride of many CCTV people.

But no one can deny the fact that in recent years, both the ratings and the reputation of the CCTV Spring Festival Gala have been declining, and the number of Chinese people sitting in front of the TV to watch the Spring Festival Gala on the night of the Chinese New Year's Eve is decreasing year by year.

Although the reason for the decline in ratings is due to the diversification of entertainment methods now, it is normal for people to have more entertainment methods in the Internet era than in the past.

However, the audience's reputation is getting worse and worse, but it is not so easy to explain, the audience's aesthetic level is changing, and the appreciation taste is improving, which puts forward higher and higher requirements for the Spring Festival Gala.

Especially the word-of-mouth of this year's Spring Festival Gala has reached the worst level in history, and as a result, the chief director has to come out to apologize to the audience, and he will no longer continue to hold this thankless position.

Learning from the pain, CCTV has carried out a lot of reforms in the preparations for the 2017 Spring Festival Gala launched this year, especially in the selection of programs, and has introduced a diversified review system, in addition to screening and submitting programs for review, it also takes the initiative to find content that the audience likes to see.

As a result, a group of star artists, including Luo Kai, entered the sight of the Spring Festival Gala program group.

These things are very complicated to say, and they involve entanglements and contradictions within the show, which must not be disclosed to outsiders.

But the reason for the contact with Luo Kai, Liang Fangfei can say a few words.

As a powerful singer-songwriter who has risen in the Chinese pop music scene in the past year, Luo Kai is quite in line with the requirements of the Spring Festival Gala in terms of strength, appearance, image, word-of-mouth, or popularity index.

Sunshine is healthy and full of positive energy, such high-quality artists are qualified to appear on the stage of the Spring Festival Gala, but Luo Kai did not appear on the selection list.

This is actually related to Dream Media, Dream Media never thought of sending the Spring Festival Gala program to CCTV, mainly because its own strength is not strong enough, and Luo Kai's qualifications are not deep enough.

According to past practice, no matter which of these two is enough, it is enough to block Luo Kai's road to the Spring Festival Gala.

But who would have thought that this year, CCTV will have major changes in the selection of Spring Festival Gala programs!

The enhancement of the subjective initiative of the program team led to Liang Fangfei's active visit today.

Of course, as a representative of the Spring Festival Gala program group, Liang Fangfei came over this time not to decide whether Luo Kai could participate in the Spring Festival Gala, or what program to use on the Spring Festival Gala, but to communicate with Luo Kai in many aspects, familiarize, grasp and understand his situation, and finally feedback her opinions to the program team.

In this way, the existence of photographer Xiao Chen is easy to understand.

And the communication between the two sides is still very pleasant, everyone respects each other, Luo Kai will not put up a star shelf, and Liang Fangfei will not rely on his identity to be condescending, it is easy to find a common language that can be talked about.

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