For most insiders, Wang Xiaoshuai should be regarded as a director with good professional ability.

The Grand Jury Prize at the Berlinale and the Grand Jury Prize at the Cannes Film Festival are two of the most impressive and glittering monuments on his resume.

To put it bluntly, if Li Mo continues on his current path, it will be difficult for him to have the opportunity to get his hands on these two trophies in his life.

However, these two trophies cannot hide that Wang Xiaoshuai's films are not well received by the audience in the commercial field.

In the original time and space, Wang Xiaoshuai's "Long Time" directed in 2019 not only helped Wang Jingchun and Yongmei both win the best actor and actress awards at the Berlin Film Festival, but also achieved double titles at the Golden Rooster Awards in the same year, and the film was also rated as one of the world's top ten in 2019 by the British "Guardian".

Let's not say whether the "Guardian" affirms whether such a film that reflects the specific administrative model of the Celestial Empire has ulterior motives, but the best actor and actress at the Berlin International Film Festival at least shows that at the level of actors' performances, "Long Time and Long Time" is still recognized, and a movie like this should definitely be able to throw off "The Intruder" nine streets in terms of quality, right?

So has this movie been recognized by the audience?

On March 22, 2019, "Long Time and Long Days", which returned from the Berlin Film Festival, officially landed in domestic theaters.

In the case that most of the domestic movie audiences already know that this movie is double emperor, the distributor has invested about 30 million yuan in distribution and promotion, and the theater side has given this movie a rare opportunity in this case.

On the first day of release, the number of films scheduled for "Long Time and Long Days" was about 18, although it was not the highest on the day, but this volume was basically similar to the general medium-cost commercial films, and it could even be regarded as the highest first-day film schedule achieved by Wang Xiaoshuai's film in theaters.

Released on the same day as it, only "Basketball Champion", "Raging Lion", "Lego Movie 2" and "Teacher, Good" such little-known movies, the previously released Hollywood movie "Captain Marvel" has been in theaters for half a month, and the momentum is no longer strong, it can be said that in terms of the release environment, "Long Time" is good enough.

But the result?

On the first weekend of its release, "The Earth is Long and the Sky is Long" won a box office of 28.34 million yuan;

The little-known small-budget comedy film "Teacher, Good" won 84.82 million yuan at the box office when the number of films scheduled was not as good as "Long Time and Long Days";

You must know that there is only one Yu Qian who is the most well-known in "Teacher, Good", that guy is a cross talk at all, and the director of that movie, Zhang Luan, is even more unknown......

But the problem is that the audience just doesn't buy tickets for "Long Time and Long Time".

Isn't that enough?

The amount of film scheduling is given to you, and the publicity expenses are in place, but the mainstream aesthetic audience just doesn't eat serious movies, can this be blamed on theaters and movie theaters?

I'm sorry, serious movies can't be recognized by mainstream aesthetic audiences, this is the general rule in most cases in the film industry!

In the years since 2014, with the continuous development of the Celestial Empire cinema market, I don't know how many new cinemas have emerged every year, although the scale of the cinema market has indeed expanded objectively, from another point of view, this also represents the increasingly fierce competition between major cinema chains.

Originally, there may be only ten movie theaters in a city, but now suddenly there are three or four or even seven or eight new movie theaters coming out to compete for audiences, and for the existing movie theaters, the pressure to survive has naturally increased sharply.

If the old cinema has a bad box office due to the theater manager's decision-making mistakes when the popular movie appears, where will their rent, employees' salaries and even annual profits come from?

Although what Li Mo said was a bit extreme, every sentence could be said to be a reflection of the reality of the situation, and the reporter was obviously a little anxious, "But, Mr. Li, even if the investment in literary and artistic films is small, it is also a real cost, if the theater managers directly pronounce that such a film cannot get a high-ranking film at the beginning, then they will not only have the road of losing money? After a long time, who will invest in making such a movie? Isn't there only commercial films left in our country?"

"I agree with the fact that literary films also need costs," Li Mo nodded first, affirming part of the other party's point of view, and then continued to speak: "But if all the hopes of recovering costs and even making profits are placed in the theater market, let literary films compete with commercial films and even Hollywood blockbusters, to put it mildly, this is a self-sufficient thing." ”

"In Hollywood, literary films are also facing competition from commercial films, and their approach is to reduce production costs as much as possible to ensure that the quality of the film can win awards, and finally enter the offline market, such as DVDs or online platforms, to recover costs through on-demand, purchase, etc. ”

"The production cost of "The Intruder" directed by Wang Xiaoshuai is 20 million yuan, and the publicity cost is about 10 million yuan, although according to the current exchange rate, this film can only be regarded as a small cost in Hollywood, but according to the box office sharing calculation method of the producer of the Celestial Empire, as a literary film, the production cost of "The Intruder" is actually high, you know, my first movie "Hypnosis Master", the total cost is only 20 million yuan......

Originally, the reporter's expression was quite peaceful, but when he heard Li Mo's last words, he couldn't help but roll his eyes.

Any reporter in the industry who has done some homework basically knows Li Mo's family history.

At the beginning, his directorial debut "Hypnosis Master", with a cost of 20 million and more than 10 million publicity, forced to gnaw 600 million plus at the box office, which can be called a classic example of small and broad.

And now, this guy actually compares "Hypnosis Master" to "The Intruder", which is really a bit ...... Somewhat...... Too bullying, right?

"Director Wang complained about his work "The Intruder", in fact, in my opinion, there is no need or reason at all. I think the current situation of this movie is due to a combination of the following circumstances: the production cost is high, the actors only pay attention to the acting skills, but do not consider the impact of fame on the theater side, the most important thing is that Director Wang and his team rashly invested half of the production cost for publicity and distribution when the content of the work did not receive any awards, but the designation of the publicity strategy went wrong, too much emphasis on the expert attributes of the film industry, ignoring the reality that the audience has resistance and doubts about the film itself……”

"Of course, the most important thing is that there is also a problem with the selection of movie schedules. ”

"In this case, such a film that has problems at all stages and aspects from production to distribution to publicity strategy is naturally impossible to be accepted by the market......"

"So, Mr. Li, what kind of movie do you think can be regarded as the movie you just said can be accepted by the market?"

"Our company recently collaborated with Wu Jing on a movie called "Wolf Warrior", and I think everyone can look forward to it. ”