The second "Song Weiyang Charity Dinner Auction" has started again, but this time it is modeled after Warren Buffett's charity lunch and is instead auctioned on the Internet.

After learning the news, Ding Sanshi and Zhang Chaoyang both called in person, hoping that NetEase and Sohu would host the auction.

Song Weiyang suddenly had a hard time making a choice, and felt that it was not good to promise anyone, so he handed over the auction to Yunwang.

Under Song Weiyang's strong suggestion, Excellence Network negotiated with Cloud Network for more than half a year, and finally reached an acquisition agreement in early November. Excellence Network invested 120 million yuan to acquire 90% of the shares of Cloud Network. After the transaction is concluded, Zhu Zhigang, the founder of CloudNet, will continue to serve as CEO and vice president of Excellence.com, and will also receive a 1% equity incentive from Excellent.com.

The headquarters of Yunwang is in the capital, and Song Weiyang took the time to summon Zhu Zhigang on the second day of recording "High-end Interview".

Zhu Zhigang is a very interesting person, after graduating from Beijing Institute of Technology, he was assigned to a subordinate enterprise of the Ministry of Aerospace, and after only one year of work, he resigned and went to the sea to develop e-mail and system integration for private enterprises.

As we said earlier, China's first real Internet café was Shihuakai, and the boss Zeng Qiang dominated China's Internet industry back then. And Shihua opened an Internet café, and Zhu Zhigang also had a small number of shares - Zeng Qiang was responsible for investment and ideas, and Zhu Zhigang was responsible for doing practical work, which can be regarded as a shareholding with technology and labor.

After Shihua opened an Internet café and got on the right track, Zhu Zhigang took the money to start a business and went alone. His entrepreneurial project is e-commerce, but he does not sell clothes or computers, but specializes in selling IP phone cards online, and then expands his business scope to virtual props, game point cards and so on.

Giants such as NetEase and Sohu saw that this thing was very profitable, so they also opened related businesses and invested huge sums of money to build websites specializing in selling various cards.

However, the Financial Street website invested 10 million, prepared for three months, and closed after only three months. NetEase and Sohu invested tens of millions of yuan, frantically did publicity and promotion, and asked senior artists to make the website beautiful, but they only did it for nine months before they had no choice but to give up. Only Zhu Zhigang's cloud network, with its rough pages and poor publicity funds, has withstood the competition of these big websites, and now occupies more than 90% of the market share.

In this way, it can be understood why the asking price of the cloud network is so high, in the era of collective losses of e-commerce websites, the cloud network has achieved continuous profitability as early as 2004.

Song Weiyang also plans to let the cloud network use Alipay, who knows that during the acquisition negotiations, Zhu Zhigang quietly launched the "payment @ network" system - the cloud network actually started its own payment system, and reached a cooperation agreement with the four major domestic banks, China Merchants Bank, and Minsheng Bank.

In another time and space, the decline of cloud network is related to business philosophy.

Zhu Zhigang's e-commerce was influenced by 8848, but as a result, 8848 was coerced by capital, and the founding CEO was forced away by shareholders, and now he has become half-dead. The experience of the past made Zhu Zhigang have a deep fear of capital, which has led to the lack of expansion funds for the cloud network, and can only rotate around in that one-third of an acre.

As the central bank's supervision of online payment became more and more stringent, the small cloud network could not get an online payment license and could not continue to conduct business, and finally announced its closure.

Zhu Zhigang later became an angel investor, investing in technology companies everywhere and was one of the co-founders of The Onion Fund.

What surprised Song Weiyang was not only that Yunwang had launched a payment system, but also that it was developing towards a C2C platform. Merchants who sell cards can register as cloud network members, and cloud network earns commissions from them, and this business has even begun to make a profit.

Judging from the short contact, Zhu Zhigang is still very capable, and the only drawback is that the business pattern is not big enough.

And Zhu Zhigang was proud of the spring breeze for a while, selling 90% of the shares of Yunwang, although he gave a lot of money to his partners, but it also made him a millionaire all of a sudden. Moreover, he also retained the position of CEO of Cloud Network, and served as the vice president of Excellence Network, and even received a summons from Chairman Song Weiyang, as if he had reached the peak of his life.

Zhu Zhigang attaches great importance to the auction of the charity dinner and is personally responsible for it from beginning to end.

At 7:45 p.m., Zhu Zhigang typed out a line of text in advance - "The auction begins!" and sent it out on time at eight o'clock.

Then there was an embarrassing scene, and his subordinates shouted in panic: "Mr. Zhu, the server is going to collapse!"

"How could the server crash?" asked Zhu Zhigang.

With a constipated expression on his face, his subordinate replied, "It was fine before, but just now, a large number of users suddenly registered." If this continues, the server will definitely be squeezed to the ground!"

Due to the reluctance to accept financing, CloudNet's funds have been tight. Zhu Zhigang had to be careful in his calculations, doing e-commerce and actually engaging in a zero-inventory strategy, and even allowing the company's funds to turn 52 times a year, and the earliest server of the cloud network was used to play the "Classic of Mountains and Seas" card, and the new servers set up last year did not exceed 50,000 yuan each.

After being acquired by Excellence.com, although it received a capital injection, Cloud.com was still self-financed, and it was still careful in its calculations.

Zhu Zhigang also guessed that the auction of Song Weiyang's charity dinner would greatly increase the traffic of the website, so he gritted his teeth and set up three new servers of 200,000 yuan. Who knew that before the auction started, the server was about to be squeezed down, which made Zhu Zhigang directly stunned and at a loss.

What to do?

This is the chairman's charity dinner auction!

On the other hand, there was the press conference, and the offline event was hosted by Hurun, and many reporters and local tyrant bosses were invited. These local tyrants can participate in the auction on the spot, and every time they raise a sign, the staff enters the computer, and the reporters are onlookers throughout the process.

The on-site press conference started as early as 7:20, and Hurun did a lot of activities. Finally, he looked at the big screen and said, "Guests, friends, ladies and gentlemen, this exciting time is coming. Song Weiyang Charity Dinner Auction ......"

Suddenly, a staff member ran up to him and whispered, "Mr. Hurun, there's a problem with the cloud network." ”

"What's the problem?" asked Hurun.

The staff said: "It seems that the website has collapsed, and the accounts we registered for the rich people on the scene are all stuck just now, and we can't log in when we log out." ”

Hurun: "......"

Both Hurun and Zhu Zhigang underestimated the impact of this auction.

This is not only a charity dinner auction for China's richest man, but also the first large-scale nationwide online auction in China. They all used the data of the Buffett Charity Lunch Online Auction as a reference, who knows that we Chinese prefer to watch the excitement, and the number of participants and onlookers are more than 10 times that of the United States!

It's also to blame Hurun's propaganda that is too powerful, and the national media spontaneously cooperated, and this auction has become well-known.

Even many netizens didn't even play the game, and the entire union went to the cloud network to join in the fun. Then they found that Yunwang actually sold some cards and various game props, so they registered accounts to visit the store, and many players took the opportunity to buy a few orders.

Netizens who don't play games have also stopped chatting and soaking in forums, and some people plan to participate in auctions. Anyway, as long as you pay a deposit of 1,000 yuan (refundable) and fill in your identity information, you can participate in the online auction. I won't mention whether I can shoot it, but as long as I participate in it, I can brag to others when I turn around. Among these people, there are many people who buy network cards and phone cards on the cloud network, because they are cheaper than offline purchases.

The most speechless thing for Zhu Zhigang was that most of these netizens poured in more than 10 minutes in advance, leaving him little time to react.

Hurun hurriedly called: "Mr. Zhu, what's going on with you?"

Zhu Zhigang said: "There are too many visitors to the website, and the server is not enough, and I am trying to find a way to solve it. ”

"Please be sure to do it as soon as possible!" Hurun wanted to scold his mother.

The scene of the press conference has been noisy, and everyone in the audience has been discussing, and everyone guesses that something seems to have happened.

Hurun still kept a smile on his face, holding the microphone and said: "Because the netizens are too enthusiastic, the cloud network is already overwhelmed, so the auction time will be postponed." Let's start with a live interactive ......."

There has been a commotion on the Internet, and all major forums are complaining, which has attracted more netizens to watch.

I don't know how Zhu Zhigang operated it, anyway, an hour later, the cloud network can log in normally again, only it seems a little stuck, and the functions such as message and customer service are temporarily unavailable, and new account registration is no longer accepted.

The starting price of the online auction is very low, only 50,000 yuan, and the minimum price increase is 100 yuan each time.

There are a lot of people who start bidding, especially when it is less than 1 million, and they all know that it is impossible to win the auction at this price, so they will increase the price casually.

Finally, a local tyrant was impatient and directly shouted 1.5 million yuan, and netizens finally didn't dare to mess around. What if they continue to raise the price and inexplicably succeed in the auction? They have paid a deposit of 1,000 yuan and signed an online auction agreement, and when the time comes, the 1,000 yuan deposit will not be refunded, and it will be a big matter for the activity party to sue and file a lawsuit.

This thing is more interesting than the on-site auction, countless netizens sit in front of the computer, watching the bidding price keep jumping up, the kind of immersive scene makes people feel a sense of substitution.

It's so exciting!

Forums, chat rooms, QQ groups, game chat channels, everywhere there is a discussion of the auction situation.

"Mom, it's so scary, now the bidding price has exceeded last year's 1.68 million, there are so many rich people!"

"Damn, it's only been a minute, and it's gone from 1.7 million to 1.8 million. ”

"Dr. Ma 666666, someone is shouting 2 million!"

"What Dr. Ma, you want to call Teacher Song. ”

"Dr. Ma has a sense of intimacy. ”

"2 million for a meal, it's really rich and panicked, and Buffett's lunch is not so expensive. ”

"The more expensive the better, anyway, all the money is used for charity. ”

"Day by day, day by day, day by day, some people directly shouted 3 million!"

"Really? I'll take a look. ”

The figure of the online auction was finally fixed at 3.88 million yuan, which was more than double the auction price last year and about 1 million yuan more expensive than this year's Warren Buffett charity lunch.

In addition, this year's auctioneer was very high-profile and was interviewed by the media directly on the spot. "I have a lot of admiration for Mr. Song Weiyang, but the fundamental reason that prompted me to photograph this dinner was that I thought I was in the same class as Mr. Song Weiyang," he said. Mr. Song likes to read "Mao Xuan", and I also like to read "Mao Xuan", and I use "Mao Xuan" as a business guidance book. When Mr. Song and I have dinner, we don't talk about any commercial content, we only discuss with him our understanding of "Mao Xuan"!"