Once again, negotiations with Hollywood Video are over, and Stuart Coleman returns to Ryo's office with an unusually ugly face, and Hollywood Video bites the $80 million bid and refuses to give another dollar!

And that's not even the worst.

Just as he was at work today, a staff member of Relativity Entertainment called and informed him that Netflix had abandoned its plan to acquire Ruiou.

As a result, Ryo is left with only one potential acquirer, Hollywood Video.

Without competitors, how can you ask for a price with Hollywood videos?

Ryo can not sell, but if it does not sell......

Stuart Coleman is well aware of Ryo's situation, and one more day in his hands will result in one more loss.

Not to mention that the other shareholders of the company have been urging, he, the largest shareholder, can't bear it.

It was really a serious mistake to embark on the step of Internet video rental, the investment is like a bottomless pit, and the output is like a baby peeing, not to mention small and small, I don't know when it will come out......

Netflix does the same thing, is there an essential difference between DVDs and video tapes? Sooner or later, they're going to be finished, right?

This exit call hurt Stuart Coleman very much, and it also disrupted the original plan that he thought would be more profitable, and he inevitably complained in his heart.

Stuart Coleman thought for a moment and dialed Ronan Anderson.

"Hello, I'm looking for Mr. Anderson. He heard a woman answering the phone: "I'm Stuart Coleman of Reo. ”

It didn't take long for a somewhat familiar man's voice to come over the phone: "Hello, this is Ronan Anderson." ”

Stuart Coleman said, "Hello, Mr. Anderson. When I first went to work this morning, I received a notice from you that you were going to break off the negotiations with Ruiou?"

"Yes. The voice in the earpiece was flat: "This is my decision." ”

Hearing this, Stuart Coleman couldn't help muttering in his heart: You are the one who took the initiative to come to the door and say that you want to buy Ruiou, and you are the one who interrupted the acquisition of Ruiou.

Stuart Coleman didn't give up yet, and said with a hearty laugh: "Mr. Anderson, as far as I know, Netflix is in great need of film and television rental and sales rights, right?"

As the acquiree, he has a detailed understanding of the other party: "I spent 20 years building up the film library of Ruiou, and the number of rental and sale rights is among the highest in the entire North American videotape industry, and you can't find a better company for Netflix than Ruio......"

He was interrupted by a sudden remark: "Mr. Coleman, I can only say sorry for disturbing your company. ”

This is a very polite remark, but it is not a taste to the ears of Stuart Coleman: "Mr. Coleman, I have found a more suitable way to obtain copyright." Netflix has reached its first copyright licensing agreement with a film company, led by Hollywood's six major companies, and will begin negotiations for a second time. In addition, Netflix is also in talks with a number of film companies in South Korea, Japan and India, and will continue to obtain film licenses in many overseas countries. ”

Stuart Coleman's face is getting more and more ugly, if what Ronan Anderson said is true, there is really no need for Netflix to buy Ruiou again.

"I still have work to do, so let's leave it at that. The words that came out of the earpiece were still very polite and polite: "I hope we can have the opportunity to cooperate in the future." Goodbye, Mr. Coleman. ”

"Goodbye. Stuart Coleman hung up.

Then he stood up, walked a few steps back and forth in his office, turned to the window, and stood there with his hips crossed, with an indescribable depression.

This Ronan Anderson and Relativity Entertainment really don't talk about credit at all!

You can't hold on for a while? Suddenly jumping out and suddenly jumping away gives people hope, and then disappoints people, and it's too unsophisticated!

Stuart Coleman frowned suddenly, returned to his desk, picked up the phone and dialed, and began to wait patiently.

By noon, he received a definite reply that Relativity Entertainment's Robert Lee had been in contact with Hollywood studios and had reached licensing agreements with several studios, and it was said that the contact had not stopped.

Netflix has just reached an agreement with film companies in island countries and South Korea some time ago and obtained the relevant authorizations......

Stuart Coleman thought of one thing in an instant: he was going to be passive now.

It seems that there is only one potential acquirer of Hollywood Video.

Recognizing the reality, Stuart Coleman carefully planned that as a businessman, even if the situation changed dramatically from what he imagined, he would still do everything possible to maximize his interests.

The next day, Reo again began negotiations with Hollywood Video.

"Marquez, $80 million is impossible!" Stuart Coleman said to Marquez Perlman, who represents Hollywood Video, as if unaffected: "If Hollywood Video is only willing to pay $80 million, we don't need to talk any further, let's end the negotiations." ”

He said directly: "Your bid is seriously inconsistent with the actual value of Ruiou!"

Márquez-Perlman said: "It's true that Ryo's real value is more than $80 million. But do I need a reminder that Ryo has been losing money since 1998 and has been saddled with tens of millions of dollars in debt over the years? If you are willing to divest the debt, we can increase the price. ”

Hollywood Video has been talking to Ryo for so long, and has already made a comprehensive and detailed assessment of Ryo.

Stuart Coleman shook his head with a smile: "Debt is part of Ruiou, Ruiou is a whole, and the wholly-owned acquisition is the premise of our negotiations." ”

Marquez-Perlman added: "Well, let's go one step at a time, and Hollywood Video is willing to add another $5 million." ”

Stuart Colman groaned and said, "$100 million, that's my bottom line." ”

In this negotiation, the two sides broke up unhappily again, and compared with before, they have gradually moved closer to reaching a consensus.

With no competitors in between, and after several more negotiations, Márquez and Stewart finally reached an agreement on behalf of their respective companies.

Hollywood Video acquired Ruiou for $90 million.

At the end of January 2002, Hollywood Video signed a formal contract with Ruiou, and Ruiou and all its stores and assets joined Hollywood Video.

Hollywood Video Company quickly launched an inventory of Ruiou Company, according to the normal situation, it will take a lot of time to divest some of the assets, but the rental and sale rights of 18,500 film and television works are soft assets, as long as the copyright transfer agreement is signed in accordance with the provisions of the law, the transaction can be completed.

At the urging of Relativity Entertainment, Hollywood Video fulfilled the agreement and signed a copyright transfer agreement with Netflix, and Netflix finally got the coveted large-scale film source.

In the conference room of the Burbank Business Club, Márquez Perlman and Mark Randolph exchange contracts and shake hands.

Subsequently, Mark Randolph looked at the copyright transfer agreement in his hand, which seemed to weigh tens of millions of pounds, and he couldn't lift his hands up, giving people an unreal feeling.

In order to solve the problem of the source of the film, how much effort Netflix has made before, but what it got was a result that did not match the effort at all.

It has only been how long Netflix has joined Relativity Entertainment, and the problem of film source has been solved......

This is the rental and sale rights of 18,500 film and television works!

Not only North American film and television related rights, including the works of the six major Hollywood companies, but also a large number of overseas films.

Except for the popular movies of the last three or four years, Hollywood movies from other eras are almost all included.

Netflix finally has the confidence and roots of development, and it no longer has to defend the poor more than 1,000 movies to open up the market, and there is no need to make some soft or take huge political risks to attract customers.

Mark Randolph's eyes turned away from the copyright agreement and instead to Ronan Anderson, who was shaking hands with Marquez.

All the doubts, uneasiness, and worries hidden in his heart were gone, replaced by the confidence he had never had.

Mark Randolph's confidence in Netflix has never been stronger, not even when he decided to create it!

At this moment, he really thinks that Ronan and Relativity Entertainment's acquisition of Netflix is a kind of luck for Netflix.

Reed Hastings couldn't bring it to Netflix, but Ronan Anderson easily delivered it to Netflix.

"Mr. Anderson, the agreement has been signed. Márquez whispered to Ronan, "Your funds ......"

Ronan said softly: "No later than the day after tomorrow, $27 million will be in the account." ”

After this copyright transfer, the problem of Netflix's film source has basically been solved, and all that remains is to negotiate with the six major Hollywood companies or other film companies over time to license those newly released films.

The attraction of popular new films is extremely strong, and after the acquisition of Netflix by Relativity Entertainment, it has handed over the rental and sales rights of films such as "Spy Shadow" to Netflix in accordance with the method of paid licensing, and in just over a month, Netflix users who have rented "Spy Shadow" have exceeded 20,000.

According to Netflix's preliminary statistics, "Spy Shadow" has attracted nearly 5,000 new users for Netflix during this time.

Fortunately, it has reached a new film licensing agreement with the six major Hollywood companies, and the licensing and sales share of the new film has basically been negotiated.

It's not unlike the normal Hollywood partnership between a chain storefront, buying DVDs of new films, and then getting a royalty for each rental sale.

Like Netflix, the more DVDs are sold or rented, the more profitable the studio becomes.

These 18,500 film and television works will enrich Netflix's website with the fastest operation speed and carry out a series of commercial operations.

It took only two months to acquire Netflix, and Ronan solved the key source problem.

。 m.