The last few minutes are always the hardest, and the audience in front of the TV is chatting with friends and family, or picking up their mobile phones and tapping Weibo, waiting for the show to start. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Look up again at the time displayed in the upper right corner of the TV screen, seven fifty-nine!

Come on!

Hurriedly put down the phone, stopped the discussion, and stared intently at the TV.

The TV screen becomes the clock countdown, narrator,

"Xia's Spring reminds you that the most mysterious music show, the Masked Singer, is about to begin!"

At eight o'clock, it started playing an advertisement.

Sigh~~!!

Or is it an advertisement, the audience can't help but curse secretly, asking you to remind me? I don't know it's going to start?

Isn't Xia's Spring a new product of Xia's Beverage Group, it is said that 200 million yuan is the exclusive title of the masked singer, and it has also caused a lot of criticism.

Forget it, since you have spent 200 million, then we are not inferior to you for dozens of seconds!

Then, I was attracted by the advertising screen.

What catches your eye is the exquisite and beautiful scenery of the water source,

Forests, snow-capped mountains, springs gurgling,

Hey, it's pretty good!

"Water, the source of life!"

"The quality of water determines the quality of life!"

"Xia's Mountain Spring always insists on building a factory in the water source, filling the water source, and taking water at the top of the mountain!"

Then, the picture is printed from the real water source scenery into the photo in the bottle label of Xia's Spring.

"Xia's Spring, natural weak alkaline water. ”

"We don't produce water, we're just nature's porters!"

Wow!

What a ad,

What a slogan!

On the top of the mountain, the source of water!

We don't produce water, we're just nature's porters!

Who came up with it, this lethality is a bit big!

Just a few simple words, it is memorable, and cleverly captures the demands of consumers!

What are the demands of consumers?

At present, in the canned water market, pure water occupies half of the country, and they all advertise how much their brand has been processed and produced by the process, and how pure and pollution-free it is.

But for water, no matter how it is made and processed, it has lost its essential connotation, so it is said that it does not produce water, and suddenly cuts into the food safety issue that the people are most concerned about.

Processing?

Filtration?

One hundred and dozens of processes are purified layer by layer?

That's right, it does give consumers the impression that it is "very pure and trustworthy", and it can be said to be a model work in the advertising industry.

However, no matter how awesome you are, it is difficult to beat the word "natural"! This advertising slogan is completely out of the conventional thinking of consumers, and the language is concise, powerful and full of connotation.

Our Xia's Spring is a healthy natural water, not produced and processed, let alone produced by adding artificial minerals like a certain master.

The differentiation strategy gives people a strong psychological hint and strengthening, Xia's Spring and competitors instantly distanced themselves, and our grade and compulsion are much higher than yours!

The most important thing is that Chinese people have a consumption psychology, and what is wild is a good thing!

If you go to the market to buy vegetables, you know that as long as it is wild, natural, and not artificially farmed, it will be more than a little more expensive.

Pure natural is the best, this is almost one of the common sense of the people, this is also the appeal of consumers, otherwise how can so many people pursue to eat game!

Artificially bred soft-shelled turtles?

Spicy Chicken!

Wild soft-shelled turtle!

Wow, this is a good thing, a huge supplement, it doesn't matter if it's expensive, the important thing is to eat a few more pieces for a while, but it's hard to find!

House flowers don't have the fragrance of wild flowers, isn't that the truth!

In addition to emphasizing the word "natural", "porter" is a perfect reflection of the humility and sincerity of the enterprise as a service industry, often such language is easy to make the public have a kind of close resonance, our Xia Group is just a porter of nature, the essence of nature to your side, compared to those domineering propaganda, such language is more than a little clever.

"This water looks good. ”

"Come on, the ad is doing well, but can you believe what is in the ad?"

"Hey, I'll go buy a bottle tomorrow and try it. ”

"It's quite connotative, we don't produce water, we're just nature's porters. ”

God-like advertising!

In just a few tens of seconds, the brand of Xia's mountain spring water was remembered by the audience in front of the TV.

After the advertisement, the main course was finally served!

After a stripped-down but cool intro, the scene cuts to the scene.

"The Masked Singer" has officially kicked off, and its mysterious veil is about to be revealed, exciting to the dead!

Amid the cheers and applause of the audience, a beam of light fell on the dark stage, and the host Brother Pao appeared on the screen, wearing a black suit and a mask.

Behind him, a sculpture with a mask could be vaguely seen standing there, and the sharp-eyed audience soon discovered that the shape was the shape and mask on Su Luo's promotional video, which was already the logo of "The Masked Singer", and the mystery was vividly demonstrated as soon as it appeared.

Brother Cannon raised the topic, in a low and powerful voice,

"Who is it, put on the mask and pick up the microphone!"

"Who is it, put down the halo and fight only with your voice!"

"Welcome to Zhejiang Satellite TV's mysterious music show, the live broadcast of the masked singer, welcome to you!"

"Wow~~!!!"

"Wow~ It's so handsome in a mask!"

"It's so burning!!!"

The audience at the scene was directly boiling, and the screams were about to puncture the eardrums!

"The mask erases the halo, the singing winner is king, the masked singer is exclusively titled and broadcast by Xia's Mountain Spring, we don't produce water, we are just the porters of nature!"

Brother Pao said, and the camera suddenly showed the guest seat on the side of the stage, on a small round table, several bottles of bottled water from Xia's Spring were placed there.

At the small round table, there were three big beauties, Gong Yu, Xia Zihan, and Yang Baobao, smiling and waving their little hands, and greeting the audience in front of the TV.

Instantly boiling again!

Wow!

These three looks are going against the sky!

And the one in the middle who picked up a bottle of water and blinked to his face, and gently shook the short hair on display was the butterfly girl who played the erhu solo "Liang Zhu", the legendary daughter of the Xia family!

The most important thing is that I have never seen anyone advertise on a variety show like this before, and the host just reads the advertising words.

And with this kind of cool advertising booth?

Too professional and careful, right?

Awesome!

I don't know if the 200 million naming fee is worth it, anyway, the audience just wants to run up and be cute now,

"Little sister, I want to drink water!"

If you want to be dazzled by the beauty of these three people, what kind of show do you watch, just watch these three throughout the whole process!

The boss of Xia's Group, that is, Xia Zihan's father, watched TV at home and laughed from ear to ear, this advertising effect, well, Su Luo's kid is really good, too thoughtful, 200 million?

The most important thing is that, tsk, the little crazy girl is really photogenic, she is beautiful to death, and she really inherited your daddy and my perfect genes!

This is why Su Luo was beaten by Xia Zihan before the show started, and he was happily preparing to watch the show with Gong Yu and Yang Baobao, but Su Luo arranged the three of them to this kind of seat as mascots to sell advertisements, and they didn't even have the right to vote, I rely on it!

On the stage, Brother Cannon unmasked and cheered again!

Then quickly read all the sponsors' advertisements and start introducing the members of the guessing jury!

"Famous singer Mr. Han Shi~~!"

"Teacher Han, I love you~~~!"

"Famous music critic Mr. Huang Guolun!"

"Wow~~~!!"

"Mr. Chen Ming, a famous music producer!

"Oh oh oh~~!!"

The atmosphere of the scene was completely ignited, and the audience was restless!

After introducing all the members of the guessing panel, Brother Cannon announced that the masked singer had officially begun.

Hey~~?

Wait

Is there one person missing, our ruthless pit master?

No, he won't come to his own show? He didn't get to this point, did he? We're all waiting for him to come to a domineering opening song!

Just when the audience is wondering,

Brother Pao left the venue, the lights dimmed, and then another beam of light fell on the "sculpture" behind Brother Pao.

The TV screen gives a close-up of the mask on the head, and suddenly, the mask moves!

"Wow~~~!!"