From Hedong City in the south to Huajing, the capital of China, the train traveled for two days and one night, during this time, Bai Qi understood one thing, when the mobile phone has a network signal, Bai Qi can also receive information in his head, and when the mobile phone has no signal, there is no information in his head.

Finding out about this, Bai Qi immediately became happy, and planned to return to his hometown in Jiangnan after seeing the capital and the flag-raising this time, and find a place to live without a mobile phone network.

At seven o'clock in the morning, Bai Qi walked out of Jingxi Station, not out of the basement, shivering from the cold, this October in the north, and the south is very different, Bai Qi has been in the south all these years, there are no thick clothes at all, and now it is still a pair of single pants, a short-sleeved jacket on the upper body.

Bai Qi didn't care a lot, took a taxi, let him find a place close to the flag, the capital's taxi driver is very civilized, near the front door, Bai Qi found the cheapest chain hotel, the cheapest room 380 yuan.

Bai Qi in front of the hotel service desk, a little hesitant, 380 yuan, more than his own salary a day, do a day's work, do not eat or drink, and can't live for a night, if in the south, at night casually squatting in the corner for a night.

The front desk lady looked at Bai Qi's appearance and said very politely: "Sir, we are a brand hotel, and the price is the lowest around." ”

Bai Qi looked at the stinging eyes of the front desk lady, slowly took out his ID card, and then took out his bank card.

In the winter in the north, it is very cold outside, but the house is warm, there is heating, and it is not cold when you get up to the hotel.

Bai Qi came back from the south, only carrying a backpack, there were two changes of summer clothes in the bag, in this northern winter, Bai Qi couldn't get out of the hotel at all, and he had to go to see the flag raising tomorrow morning, so he went, then Bai Qi was not white, it was a popsicle.

Bai Qi lived in the room on the sixth floor, and saw a familiar sign across the road, Ardis English, when he was in the south, Bai Qi made shoes for this company, and also knew that this company also sold clothes.

At more than two o'clock in the afternoon, Bai Qi rushed into the Ardis store with a running posture, mainly because he was really hungry, although Bai Qi knew that he was hungry for takeout, but without this habit, Bai Qi was still used to selling food in the store.

The price of a pair of sneakers is 2588 yuan, which is still the cheapest, and this shoe is still produced by Baiqi in the shoe factory in the south. To make a pair of such shoes, Bai Qi can get 10 yuan, and in China to make sports shoes of other companies, the price is 6 yuan, this Addis workmanship requirements are high, Bai Qi a day including overtime, up to 50 pairs.

The information in Bai Qi's mind: the cost of raw materials for Addis brand sneakers is 57 yuan per pair, and the processing fee is 30 yuan per pair.

, it's so dark, the processing fee is 30 yuan, and there is only 10 yuan left for yourself, what's the matter, it should be 15 yuan in half, Bai Qi thought.

Bai Qi was still thinking about it, the bloody factory, squeezing the blood and sweat of the working people, the shopping guide said: "Sir, this is the world's largest sports brand, endorsed by international basketball superstars, and now the people of the capital are wearing this brand, and the richest man Wang bought it in our store the day before yesterday." ”

Oh, the people of the capital wear it, then come to the capital, you can't be too far away from the people of the capital, anyway, it's all buying, then buy a full set, the money is still there, and if you spend it, you won't need money when you go back to live in the mountains in the future.

Carry is less than 20,000 white Qi, a full set of Adis, when I returned to the hotel, the front desk lady took a look more, Bai Qi looked average, 1.75 tall, thin, looks quite tall, the face is also thin, typical malnutrition, hair is a little long, originally in the south was going to get a haircut, the car accident was delayed.

Bai Qi returned to the hotel room, put the changed clothes into the backpack, hungry panic, opened the mobile phone map, wanted to find a fast food restaurant to eat, the capital of the north, not Lingnan, Lingnan everywhere, the streets are full of fast food fried, more than ten yuan can feed the stomach, there is basically no rice fast food nearby, the most convenient is to eat noodles.

The cheapest noodles, 18 yuan a bowl, Bai Qi doesn't like to eat noodles, and then, a message in his head: Maze takeaway, fast food chicken leg rice, 18 yuan tube full, delivered within half an hour, then, Bai Qi unconsciously ordered a takeout, and then, after waiting for half an hour, Bai Qi finished eating chicken leg rice, his stomach was not hungry, and then, after eating and drinking, Bai Qi went to sleep lazy.

At nine o'clock in the evening, Bai Qi woke up, wiped his face, looked in the mirror again, looked at his own body Ardis, for the first time felt a little handsome, more than 20,000 yuan, thinking of more than 20,000 yuan, my heart was a little painful, although I had already thought about it, I went back to my hometown in Jiangnan, and went to live in the mountains.

Bai Qi looked at the shoes, the more he thought about it, the more he couldn't figure it out, maybe he still made these shoes by himself, he got 10 yuan, and now he spent 2588 yuan, counting the material cost and factory management fee and profit, it is less than 100 yuan, this Addis is too capable.

I remember when I first entered the shoe factory, the factory was also a wear-resistant brand for a foreign company, and the market sales price was more than 1,000, and later, the shoe factory also made a batch of shoes by itself, and no one was willing to sell it for 100 yuan, and finally, it was divided into 50 yuan for the workers of the shoe factory to digest, what is this brand?

Bai Qi thought about it, and there was a message in his head: the brand is a product of post-industrialization in Western countries, and it has developed rapidly in the commercialization period, especially after the deindustrialization of the West.

In the later stage of industrialization in the West, the production of commodities was repetitively built, and the supply of commodities exceeded demand, resulting in a surplus of commodities and periodic economic crises.

In the early stage of industrialization, commodity competition, homogeneous commodity competition, price is the only factor, only to reduce costs, in order to obtain competitive advantage, therefore, through large-scale production, to achieve cost reduction, to gain competitive advantage, defeat competitors, resulting in a large trust in all walks of life.

However, the greed of capital and the unbridled pursuit of scale by the big trusts have led to serious overcapacity, a greater surplus of goods, a greater economic crisis, and finally, war can only be waged through external expansion.

After the bitter lessons of the Second World War, the industrialization transition to the post-industrialization period, homogeneous commodity competition, no longer to commodity price as the only factor, commodity services become another competitive factor, academics believe that commodities have value and price two attributes, the value of commodities through the price to reflect, commodities have use value, as well as intangible value and added value.

The use value of commodities is industrial production, and the homogenization of all commodities is serious, and the intangible value and added value of commodities are generated by enterprises through services.

Trademark is equivalent to the brand, but different from the brand, the same kind of goods are identified by the trademark, the brand is the trademark, the trademark represents the brand, the brand refers to all the value of the commodity, the use value of the commodity is unchanged, the intangible value and added value are variable, which is also called brand value, the brand value can be increased or decreased through the business activities of the enterprise, and the brand value can even be negative.

You... Bullied me for graduating from junior high school and being uneducated, I just wanted to know why these shoes were sold so expensive for me, and why I bought them.

Bai Qi was very angry, and the information in his brain began to change.

Although this shoe is produced in the Huaguo factory in the south, this is the latest scientific and technological product, it took ten years to spend ten years in the most bullish scientific research institutions in the United States, and the latest achievements of tens of billions of gold are finally reflected in the semicircle of the sole, and the people who wear it will be better, stronger, longer and more profitable...

Therefore, the intangible value of this shoe is huge, for this intangible value, Attis company, pay a huge cost, the price of 2588 yuan is reasonable, the company basically does not make money, even if there is money to make, it is also invested in follow-up scientific research, for the future Adis users to become immortals, contribute to the force.

Then, in the major commercial media, successful people, longevity immortals appeared, all wearing Adis, and then, media advertising, a superstar told you that wearing this Adis will achieve his superstar road, and those who don't wear it can only be a hillbilly for the rest of their lives, and then, people who wear Adis say that they don't wear Adis as hillbillies, and then, as long as they have 2588 yuan in their pockets, they all buy these shoes.

Although some people don't know what Ardis is, he is a hillbilly himself, and when he goes to a new place, in order not to let people think of him as a hillbilly, or he doesn't want his image as a hillbilly to affect the city's appearance, he has to choose to buy Ardis for the sake of human civilization.

Bai Qi still understood, daring to be fooled, spending so much money is really stupid.

Here is the information again, that's it, the people who have been fooled know that they are stupid, in order not to let others know that they are stupid, they can only pretend, and Artis also provides you with an excellent pretending, scarcity, specialization of sales channels, only specialized stores, each style is limited, sold out and no, after this village there is no such store, and you can't buy it if you have money.

This limited amount, as white as I know, is a slight difference. However, this shoe is still made by itself, the power of this brand is extremely huge, this intangible value is too powerful, I don't know if this added value is even more powerful, I can't think about it anymore, hurry up to instant noodles, eat and sleep, and go to see the flag raising tomorrow morning.