Just after going to work in the morning, Ronan arrived in Glendale in a Rolls-Royce Phantom, passed through a high archway, and entered the DreamWorks Industrial Park.

From the outside, DreamWorks is still thriving, with everything from live-action films to animation production to pop music going hand in hand, firmly taking the lead position among Hollywood's second-tier companies.

DreamWorks Animation Studios occupies a separate building, and Ronan meets Jared Katzenberg in a sprawling office.

The face of this dream factory boss seems to be full of exhaustion.

"It's been too busy lately. Jared Katzenberg personally brought Ronan a cup of coffee: "All three animated feature films are in actual production, there is so much work that I have to deal with, and I've been living in the office lately. ”

Ronan smiled and said, "This is a critical time for DreamWorks Animation Studios. ”

Jared Katzenberg said: "The three films 'Shrek 2,' 'Shark Tales' and 'Madagascar' are huge investments. Success and DreamWorks Animation Studio can truly transform......;

He let out a long sigh: "The consequences are unimaginable. ”

People on the outside don't know much yet, but Jared Katzenberg, as one of the Big Three at DreamWorks, knows the whole DreamWorks situation very well.

DreamWorks looks big and glamorous, but it's not too far from being left with empty shelves, there are several loans and financing that will expire in the next two or three years, and new funds are not in place, but they can still support it, as long as the invested movies don't fail too much, they can continue to support it.

Once there is an accident in a high-investment business, the consequences will be very serious.

Although the three major businesses of animation, music and live-action films are separated to a certain extent, after all, they belong to the same group company, and as long as there is a problem with some of the business, it will inevitably be a loss.

Ronan's persuasion back then gave Jareif Katzenberg an idea that when DreamWorks Animation Studios was more successful, he would take the opportunity to let the animation studio break away from the entire DreamWorks system and become a truly independent company, and it could also go public to raise funds.

It's not easy to achieve such a goal, and these three animated feature films must have at least two successes.

Jareif Katzenberg has put unprecedented effort into three animated feature films.

Although Jerry Katzenberg can't say it, Ronan can guess the thoughts of the head of DreamWorks Animation Studios based on some of the things he has known about DreamWorks and his close relationship with Jared Katzenberg in recent years.

Ronan took a sip of coffee and said, "Jerryvor, you're under a lot of pressure, do you want me to help?"

Jerry Katzenberg smiled and said, "Being able to help DreamWorks successfully release Shrek 2 and Madagascar overseas is the biggest help." ”

Ronan not only needs to let Embassy Pictures accumulate more experience in animation distribution by distributing DreamWorks' animated feature films, but also knows that these three films are extremely valuable, and strives for: "We are old friends, and there is no need to go around in circles for some words, it is better to hand over the North American and overseas distribution of these three animated feature films to Embassy Pictures." ”

The success of these three films is also a testament to Embassy Pictures' ability to distribute animated feature films to the outside world for future planning.

Jared Katzenberg's heart moved, but thinking of the intricacies inside DreamWorks now, he endured it and said, "Ronan, we're old friends, I'll just say what I have to say." Nowadays, the films produced by Relativity Entertainment have taken up most of the annual distribution resources of Embassy Pictures, and it is a bit reluctant to let Embassy Pictures promote and distribute three animated feature films in a year's time. ”

Ronan knew that it would be very difficult to get the distribution rights in North America, so he simply took a step back: "The overseas distribution rights of the three films, the overseas box office and peripheral distribution of "Shrek", have proven that Embassy Pictures has a strong ability to distribute animated feature films overseas. ”

Although the two are friends, when it comes to such a large business and the future development of the two companies, most of the time, they can only talk about business.

If nothing else, DreamWorks Animation Studios and Relativity Entertainment now have hundreds of employees, and at the very least, they have to give an account of their work.

Jerry Katzenberg voiced his real doubts: "Ronan, Sand Sea Entertainment has already set up an animation studio, right? If my news is correct, your first animated feature film has already been prepared, and it may coincide with these three DreamWorks films in the same year." ”

Ronan couldn't deny it and said, "Yes, Shahai Entertainment Animation Studio is already preparing the first animated feature film. ”

"Personally, Ronan, I've really enjoyed working with Relativity Entertainment. Jared Katzenberg added: "We are friends, and you have the best conditions for distribution. ”

He stretched out his hands, a little helpless: "But the current situation of DreamWorks Animation Studio, we can't take risks, and we can't afford the consequences of failure." ”

At the end of the day, Jareven-Katzenberg has big doubts about Embassy Pictures releasing such a large number of animated feature films in a short period of time.

Ronan couldn't force Jared Katzenberg, and he couldn't say anything more, after all, the personal friendship between the two has always been good.

Jared Katzenberg told the truth: "I plan to release "Shrek 2" and "Madagascar" in July 2004 and May 2005 respectively, and the overseas distribution of these two films is still done by Embassy Pictures. ”

"Yes. Ronan said to Jared Katzenberg, "Embassy Pictures won't let you down. ”

After chatting for a while, at the suggestion of Jared Katzenberg, Ronan followed him to visit the project team of DreamWorks Animation Studios to produce Shrek 2.

The animated feature film is already in the post-rendering stage, and according to Jareve Katzenberg, it will be fully produced by the end of this year at the latest.

Although he doesn't remember the specific data of "Shrek 2", Ronan has a vague impression that the animated feature film was a huge commercial success.

It seems to have broken many box office records for animated films.

Ronan watched a small number of completed clips, and like most sequel movies, "Shrek 2" continued the successful model of the first part, still reversing and spoofing those fairy tale classics.

If the spoof of the first part did not have the meaning of Jareif Katzenberg's reference to the classic animations of Disney, his old club that once swept him away, then the spoof of the second part expanded to the whole of Hollywood.

This week, Embassy Pictures and DreamWorks Animation Studios officially signed an overseas distribution agreement for "Madagascar".

At the same time, "Spy 2", which was released in early May, officially dropped from North American theaters after more than three months of screening, with a total of $285.2 million at the North American box office.

This also made "Spy 2" second only to "Finding Nemo", temporarily ranking second in the North American box office list in 2003.

Of course, this position will not last long, and the North American box office of "Pirates of the Caribbean" has exceeded $280 million, and has always maintained an extremely stable trend, and the North American box office is expected to fall no less than $350 million.

There are also top big productions such as "The Matrix 3: The Matrix Revolution" and "The Lord of the Rings 3: Return of the King" that have not yet been released.

But this box office result is enough to make "Spy Shadow 2" rank in the top ten or even the top five in this year's North American box office annual list.

In addition, the global box office of "Spy 2" also reached 535.04 million US dollars, and the global box office is very likely to exceed 550 million US dollars because overseas screenings have not yet ended.

As soon as "Spy 2" was released, Embassy Pictures held its first round of TV broadcast rights auctions, and the final licensing fee of $12.5 million was second only to "Finding Nemo" among all new films released this year.

Pixar Animation Studios' epoch-making animated feature film sold for $17.5 million in the first round of TV rights!

It can only be said that the long-term operational benefits of animated feature films are higher.

Of course, Hollywood's first round of TV broadcast rights is not broadcast once, it is generally three broadcasts in a short period of time, for example, most of the first broadcast packages are broadcast for the first time in prime time, and then rebroadcast twice at night and during the day.

Embassy Pictures has also increased its investment in the offline distribution of "Spy 2", after all, the first part has won the annual championship in the rental market, and the commercial results of the second part will not be bad.

While operating "Spy 2" offline, Embassy Pictures has pushed a new film into theaters.

Relativity Entertainment still maintains the rhythm of releasing one movie per month, and this time it is "Human Erasure Project 3".

As a film that has formed a brand effect, Ronan did not bother at all from the beginning of preparation to post-production to publicity and distribution, and did not even attend the premiere of the film.

This film also gave Relativity Entertainment its first complete trilogy.

But as long as the film can be profitable, the sequel will naturally continue to be filmed and produced, and it is not a problem to have a trilogy later.

The horror film cost only $10 million to produce, and the total budget for distribution was only $18 million, but it won $36.15 million in its first weekend in North America.

Although the film's reputation can only be said to be average, the sequel movie and the fans cultivated by the first two films are enough to ensure the success of "Human Erasure Project 3".

The profitability of low-budget horror films, once successful, is quite staggering.

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