522. Press conference
"The continuous inkjet printer is our newly developed product, which has taken three and a half years of basic research, and is the most exciting product ever, whether it is in terms of print quality, stability, work efficiency, intelligence, ease of maintenance and easy inheritance, the polar printing inkjet printer has reached a new level of continuous inkjet technology. ”
Wu Bo said very excited!
Most of the people in the audience were media reporters who paid for money, or dealers who came to see the face of Yuanda Group and Golden Deer Group, and they were not much interested in Wu Bo's introduction.
What's more, it's still a product from China.
It is not discrimination, but their impression of Chinese products is still stuck in the four major inventions, and the propaganda of the Chinese also stays in the ancient civilization and the four major inventions.
It wasn't until a girl came up with a machine that it caught everyone's attention.
Wu Bo took the girl's machine and said even louder, "The light weight and compact design weigh only 20 kilograms after filling with ink and solvent, which is only half or even one-tenth of the existing inkjet printers on the market! ”
This is a hand-held design that they specially added, and it is very easy to go to customers for demonstrations because it is a weight that even girls can lift.
The small character inkjet printer is very suitable for printing production date, batch number, shift and other contents on the surface of various flexible packaging, paper, plastic bags and other materials in food, medicine, beverage and other industries.
Can this be an inkjet printer?
Many in the audience shook their heads.
Everyone is still stuck in the impression that the inkjet printer is stupid and black.
After a while, under their gaze, two Chinese pushed into a simple conveyor belt.
"I'm going to show you that. Wu Bo personally connected the conveyor belt and the inkjet printer, and in the midst of the buzz, he said loudly, "Everyone, please see, I will put blank paper and plastic bags." ”
The paper passed quickly through the conveyor belt and did not stay under the printer's printhead for more than a second.
When Wu Bo held up a piece of paper with clear handwriting, everyone hadn't reacted yet.
Wu Bo proudly distributed a copy of the printed effect to everyone present.
The participants rubbed the handwriting that had just been printed out with their hands and found that the ink had dried, and the dot matrix was clear and beautiful.
For those who really know the trade, there is something wrong with the sound of this inkjet printer, although there is a humming sound, but it seems too quiet.
Suddenly, someone asked, "Why isn't there an external air pump?"
"The system pressure is generated by the built-in micro air compressor, which does not require an external air source, which greatly improves the flexibility and reliability of the system, and reduces the cost of users and the source of failure. Wu Bo seemed happy that someone asked the question, "Since there is no need for an external air source, and the device works in a silent state, there is no noise." ”
This is the result of half a year of research and great painstaking effort by them and some Soviet experts.
Usually the inkjet printer has a noise of about 55 decibels, and if there is an external air pump, it can reach more than 100 decibels.
There was silence in the venue, and Wu Bo's words did not move them.
The core technology of the inkjet printer lies in the design of the software control system and some hardware ink paths. Although each printer brand has different design ideas and operating methods, the basic principles are the same: viscosity, pressure, power failure, charging, phase, high voltage.
Maybe the machine in front of you can be used, the question is who is faster, whose life is longer, whose stability is better, and whose maintenance rate and maintenance cost are lower than other internationally renowned brands?
Wu Bo looked at the reaction below, a little flustered.
He took the plunge and stated a summary written by an American:
"We continue to ask, explore, discover, and then generate ideas to develop more designed, better products, and because of this process, we find more exquisite beauty, more user needs and market needs, as well as the fastest efficiency and the best service, we hope to use this global new product launch opportunity to convey the dynamic spirit of polar printing, touching design, and new concepts and product content." ”
There was warm applause from the audience, perhaps because they were glad that the boring press conference was finally over.
Immediately, a reporter symbolically asked about the price of this product.
"Ladies and gentlemen, this is an international leading printing equipment!But his price is only 999 US dollars!" Wu Bo gritted his teeth and said, he originally planned to quote a higher price, but the audience's reaction let him know that he could only fight the price to open the market!
"$999!"
Are you kidding!
The bottom of the stage is completely blown up!
This price broke the record for the lowest price in the inkjet printer industry!
Linx Printing Technology Public Co., Ltd., which has just been listed in the UK, has a cheapest one that costs more than $8,000!
$999, it's child's play!
"Ladies and gentlemen, girls, you heard it right, but it's $999!" Wu Bo finally felt a little confident when he saw the eagerness of the discussion in the audience.
He only now agrees with Li He's words, and if Chinese products want to open up the international market, there is no way out but a price war!
The main force of exports in China's foreign trade is still foreign businessmen, who set up factories in China and use China's cheap or even cheap labor to produce products that meet their own requirements. They have top-notch branding, advertising and marketing, and a complete product pipeline.
The Chinese export enterprises that have just distinguished A, B, C, and D are not opponents at all, and they need to use their poor knowledge of international foreign trade to adapt to their completely smeared international rules.
As for such a difficult situation, many so-called experts will only criticize Chinese companies for only fighting price wars and copycats, and they do not understand brands and independent innovation at all.
Chinese products are synonymous with garbage!
They ignore the efforts of Chinese entrepreneurs!
Those who say cool things after the horse are completely standing and talking without backache!
Most of the savvy people who do business are long-term, they also expect to reach the top of their lives quickly, and they also understand the importance of brand and technology accumulation. But the lack of capital, the lack of accumulation, is their weakness.
The foundation is thin, and it is not so easy to do anything.
Fighting a price war is helpless, if you want to get a piece of the international market, you can only do it shamelessly!
Without saying a word, several dealers stood up, put the paper in the folder on the conveyor belt, and operated it themselves!
The unbeliever untied the belt and put it on the conveyor belt, and the performance of the inkjet printer was still good and impeccable!
This machine is worth $999!
Even if it can only be used for half a year, it is cost-effective compared to the expensive inkjet printer that costs tens of thousands of dollars!
A printer worth more than 100,000 dollars depreciates hundreds of dollars every month!
Without hesitation, there was a dealer on the spot to sign a purchase contract!
Seeing the crowded counter and the salespeople who were rushing to really handle the business, Wu Bo didn't know whether to be sad or happy.
This launch can be said to be a success or a failure.
The success lies in getting a one-time order contract of nearly 5 million, and they have opened a crack in the fierce competition pattern and obtained a chance to survive.
The failure was that the price of their printers was less than one-tenth of that of their international counterparts.
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