159. Xu Shi's far-reaching calculation (for the 'old stolen number' ten thousand rewards!)
The next day, Xu Shi talked to three advertisers, and in the end, Xu Shi still preferred the sports drink Blue Bull.
No way, although the family can afford the least amount of money now, their request will not affect the filming of the movie.
In any case, Xu Shi still takes making a good movie as his first purpose, not for advertising.
And if the final box office is a big hit, the advertising fee will not be less, but relatively speaking, it is not as stable and intuitive as the other two advertisers, and in the end, whether Blue Bull recognizes the final box office estimate still needs to be ridiculed.
However, the other two did not retreat, and Xu Shi could only choose this one.
So in the end, the only one who stayed to talk to Xu Shi was Manager Niu, the person in charge of Blue Bull.
"Manager Niu, can you tell us about your requirements for advertising?" asked Xu Shi.
Manager Niu said: "Mr. Xu, you also know that although our Blue Bull has a good share of sports drinks in other countries, its market share in Huaxia is far from meeting our expectations, and it is barely in the top ten." ”
Manager Xu Shiniu didn't play sloppy with Xu Shiniu, after all, these are all on the table, as long as you investigate a little.
"A large part of the reason why we chose your movie this time is because Mr. Xu personally, your style is sporty, which is very consistent with our drink.
So we came here this time for another purpose, that is, we want to invite you to be our brand spokesperson in China. After Manager Niu finished speaking, he looked at Xu Shi.
Xu Shi didn't expect them to have this purpose, and thought for a while: "This is not in a hurry for the time being, I don't have the idea of receiving advertisements now, and when the time comes, I will definitely give priority to you." ”
"Mr. Xu won't ask about the endorsement fee? Manager Niu didn't expect Xu Shi to refuse directly, and immediately said urgently.
Xu Shi smiled: "This is really not a matter of endorsement fees, but now I don't really want to endorse products." ”
"Well, then we'll have to talk about it when we have a chance. Manager Niu said.
"Then let's talk about the advertising in the movie. Xu Shi said.
"We don't have much requirements for this, and we know that it can't affect the normal plot of the movie, so our requirement is that we need to be able to reflect some of the characteristics of our products, and there is a certain amount of time, and the time for our product shots to appear should not be less than five minutes. Manager Niu said.
His request is really not too much, five minutes seems like a lot, but in fact, many shots can be swept over the Blue Bull drink.
Sometimes a blue bull drink appears in a dialogue shot, and it can quickly meet the requirements.
Xu Shi nodded and said: "In this way, I have already thought of an advertising word for you here, and the plot is also within the scope of our movie, please look at the big screen." ”
Saying that, Xu Shi motioned to the eldest sister to turn on the projector, and he projected some of the things he thought of last night.
"Your energy is beyond your imagination?" Manager Niu read the advertising slogan carefully, a little stunned.
The slogan seems to have been born for these sports drinks of theirs, and there is a natural fit.
When he saw this advertising slogan, he felt an urge in his heart to immediately change their current advertising slogan and replace it with this.
But that's not the end of it, and the next few things make him feel like his scalp is tingling.
Although Xu Shi's writing is a little messy, Manager Niu can understand it.
Xu Shi saw his appearance and nodded with satisfaction, he was moving the advertising slogan of the famous sports drink in his previous life.
"Manager Niu, this is our design plan, in the movie, Blue Bull Beverage will sponsor a variety of thrilling extreme sports, linking extreme sports with Blue Bull.
There is also another advertising slogan, but this advertising slogan cannot be played on the advertisement, and will be inadvertently mentioned in the movie.
As long as you dare to play with your life, I will dare to sponsor it! How about it? I wonder if Manager Niu is satisfied?"
After Xu Shi finished speaking, he looked at Manager Niu with a smile, and he didn't believe that Manager Niu could raise objections.
The first two advertisers all have their own advertising plans, and there is no need for Xu Shi to think about it too much, originally Xu Shi thought that it was best to win them, but in the end he didn't talk about it.
Xu Shi also thought of this at the beginning, so he also took Blue Bull into account, and Xu Shi had other ideas, and finally had the current situation.
"Mr. Xu, is this really what you think? Great! Mr. Xu, how much is this advertising plan? We will pay for it!" Manager Niu said excitedly.
Originally, the main purpose of his visit was to convince Xu Shi to become the brand ambassador of their drink, and the second was to advertise the movie.
As for the content of the advertisements in the movie, Manager Niu didn't think much about this, and he didn't expect it to be good anyway.
But it was this indifferent thing that brought him a great surprise, he never expected Xu Shi to come up with such a plan.
At the moment of reading this plan, he thought of the situation of Blue Bull, if he did it in the real world, wouldn't it be very interesting?
Binding extreme sports and Blue Bull together has a very big publicity effect on the popularity of Blue Bull.
And it will also subconsciously give people a blue cow drink is really very effective, and the energy supplement effect is the best, otherwise why would those who play extreme sports choose blue bull?
He immediately wants to buy the project and launch it on a large scale, as well as sponsor extreme sports.
Xu Shi smiled, and Manager Niu's reaction let him know that this matter was done.
"You can put the matter of the purchase plan aside for a while, let's talk about the movie advertisement now, I don't know if Manager Niu has anything else to say?" Xu Shi said with a smile.
"No, that's it. Manager Niu said firmly.
"Well, we can sign the contract. Xu Shi said.
"Okay, what about our purchase plan?" Manager Niu couldn't help but say again.
Now that Manager Niu has agreed, Xu Shi will no longer hang his appetite, and said directly: "Of course, you can talk to my eldest sister about this, she is now in charge of the affairs of the Jingwu Sect."
But I want to say that if you want to advertise and shoot, you have to wait until the time our movie is released.
And it works best, with one plus one greater than two, and it should be suitable for all over the world.
Especially in European and American countries, extreme sports are very popular there, and the main object of your sponsorship is still them.
And this time our film will also be released in Europe and the United States, and you will follow along to promote it to achieve the greatest effect. ”
After listening to Xu Shi's words, Manager Niu calmed down all of a sudden, and he instantly understood Xu Shi's purpose.
Although I was shocked by such an advertising plan just now, Manager Niu is a delicate person after all, and now I can understand what happened after a little calm.
It is estimated that Xu Shi is also very confident in such a plan, and he will definitely be eager to get this plan.
And Xu Shi got the greatest benefit from it, and when the movie was released, he could get the full publicity and support of Blue Bull for free.
And not only in Huaxia, but also abroad, that is the most important of the middle, Xu Shi is now a little famous in Huaxia, even if there is no help from Blue Bull, the publicity will not be too bad at that time.
But it's different abroad, Xu Shi doesn't have the slightest foundation, and the effect of propaganda will not be too good, and no one may even pay attention to him.
On the contrary, Blue Bull is very well-known abroad, if this movie promotion and Blue Bull's new publicity plan are tied together, then the promotion of Xu Shi's film abroad will not be a problem at all.
Xu Shi is completely an empty glove white wolf, he only needs to pay for this advertising plan, and this plan also needs their blue bull to spend money to buy.
And what did Xu Shi get? It was the full publicity and support of Blue Bull.
It's a book of great profits!
Not only did he think of it, but Xu Mei also understood the trick, and the eyes that looked at Xu Shi were a little strange, when did his little brother become so calculating?
Hasn't he always taken the reckless route?
Why did you suddenly become a 'resourceful' strategist now?
Although Manager Niu thought of this, he also knew that this was all within Xu Shi's calculations, but could he refuse?
"Mr. Xu is not afraid that we will not agree to this condition, and then directly take this plan to advertise? You must know that you have released all the contents of the plan, and there are no hole cards. Manager Niu suddenly laughed.
Xu Shi smiled even more happily, and when Manager Niu didn't know why, he pointed behind him.
Manager Niu turned his head to look and saw a camera pointed at him in the corner of the wall.
Xu Shi said with a smile: "Manager Niu, don't get me wrong, this is the camera we already have, not specially installed." ”
Manager Niu smiled bitterly and shook his head, what difference does it make if it was installed specifically for him.
"Admire! Admire!" Manager Niu could say anything, as if all his thoughts had been guessed by Xu Shi.
"Okay, then do as Mr. Xu said, but when will your movie be released? "Manager Niu is colorful.
Xu Shi said: "It should be this summer, just in time for the summer vacation, and this time is also the best time for you to promote."
And I can also give you a plan for free, that is, you can hold a sports event in China during the summer vacation, which can also raise your popularity. ”
Manager Niu's eyes lit up when he heard it, and he immediately understood that this is free, no matter how Blue Bull promotes, he must bring Xu Shi's new movie, which is to do publicity for him for free, which can save Xu Shi a lot of publicity money.
Sure enough, the free stuff is the most expensive!
But can Manager Niu refuse? Again, it is impossible to refuse, because this is a matter of mutual benefit, although one party does not need to spend money, but still earns money from him, he still can't refuse.
"Seriously, if you are doing business, Mr. Xu, you will definitely be able to do it second to none!" said Manager Niu in admiration.
Xu Shi smiled: "Aren't I also doing business now? You see that my company has opened." ”
"It's different, Mr. Xu's job is still to make movies, not to do business. Manager Niu shook his head and said, he still understands this, and if it weren't for this, Xu Mei would not have become the general manager of Jingwumen.
Immediately, Manager Niu no longer talked about this topic, but brought up the old thing again: "Mr. Xu, seriously, you are seriously thinking about becoming our brand spokesperson."
And I feel that this plan is tailor-made for you, your style has been determined from the last movie, thrilling, extreme sports, are very consistent with your style, if you can become our brand spokesperson, we will definitely promote it vigorously, and you will definitely not be disappointed. ”
Now Manager Niu is looking forward to Xu Shi becoming their brand spokesperson, just like he said, all of this matches Xu Shi too much!
However, to his disappointment, Xu Shi still refused.
It's not that Xu Shi doesn't want to endorse products, but now his value has not reached the highest, and now endorsement is a loss-making business.
Although Xu Shi did not regard himself as a real businessman, he would not make a loss-making business, especially since this person was not familiar with him.
Manager Niu was disappointed again with Xu Shi's answer, but he was not so urgent at the moment, anyway, there was time in the future.
As long as Xu Shi has this intention, then he will persuade the headquarters to pay a large amount of endorsement money to invite Xu Shi.
And Xu Shi's endorsement fee is nothing to them at all, the higher the better, because this means that Xu Shi's value is greater, and the greater the benefits that can be brought to them.
The next negotiation session was handed over to Xu Mei, which can be regarded as accumulating experience for Xu Mei, there will be more and more such things in the future, and it is impossible for them to hand over these things to others to do.
There is really no way to hand over the corn this time, and they have no experience and ability to complete the investment promotion of the advertisement.
Now is a very good opportunity, and it is also a chance not to fail, just give Xu Mei a little experience.
What Manager Niu never expected was that Xu Shi had already begun to ask them for someone before he had fully signed an agreement with them.
Xu Shi's purpose in finding someone was to thoroughly improve this plan, after all, he just wrote some hastily, it was completely scratch paper, and it didn't meet the requirements of the real plan at all.
In the movie, some specific plan processes are needed, which requires the help of professionals.
Xu Shi is not worried that Blue Bull will tear up the agreement anyway, after all, he still has evidence in his hands, and Blue Bull will not do such a thing for this money, especially when the plan can already be determined.
After Xu Shi negotiated the matter here, he immediately rushed to the shooting site, and there were still many things he needed to be busy with.