It is difficult for Chinese-language films to enter Europe and the United States, and in the eyes of several major Hollywood studios, it is also extremely difficult for them to enter the Chinese mainland market.

Censorship is the first hurdle, and a few years ago, Sony Pictures tried to make Chinese audiences feel more immersed, changing the landing location of aliens in "The Battle of Los Angeles" to Zhonghai City, and also changing the title to "The Battle of China."

The result is naturally that I did not hesitate to give it to it, and I still want aliens to land in Zhonghai, what kind of heart do you have?

And this case also fully shows Hollywood's ignorance of Chinese culture and emotions, which is very naïve.

The second is the issue of distribution and account sharing, Hollywood film companies cannot distribute their own films, are not responsible for dubbing, subtitling, and film printing, and have no right to decide the release time. Therefore, the famous "Domestic Film Protection Month" is actually artificially made, not an official product.

The 25% box office share is also a depressing thing for Hollywood studios. Although the Chinese market has become the second largest in the world, they only account for 167% of the global box office revenue in China.

The only thing that can solve these problems is co-production, but because it cannot take into account the cultural differences between China and the United States, it was once synonymous with "bad films". Although Zhang Yimu's "The Great Wall" achieved more than 10 box office in the mainland, its box office results around the world were disastrous.

Therefore, in the eyes of some Hollywood studio executives, the China office is a very weak existence, just want to enter the Chinese market, but is limited by the helplessness of the policy to do nothing.

They can't release movies, and they can't introduce reliable Chinese-language blockbusters, they are simply supporting idlers.

On the flight from across the ocean to the capital, Warner Bros. Executive Vice President Richard Fox secretly slandered in his heart.

Will there be special effects blockbusters suitable for release in Europe, the United States, and Australia in Chinese-language films? This must be those people in the China office who deliberately lied about the military situation in order to attract the attention of the headquarters!

Although the scale of the Chinese film market has grown rapidly since the release of "Avatar", a considerable part of it is due to Hollywood blockbusters. Their Chinese-language movies seem to have been wiped out. Among the sheep, how can there be a lion king?

Richard Fox didn't believe it, but the other executives of the company had always been very concerned about the Chinese market, so they sent him, the person in charge of local film production, to see the legendary Chinese blockbusters, which could meet the tastes of Europeans and Americans.

After the plane landed at the capital airport, the people from the Warner office went to pick up the plane, and Richard Fox, a young man in his sixties, said to the person in charge of the office in a rather unhappy tone, "The blockbusters you often talk about in China are just to find some stars that Chinese like, and add some third-rate special effects with a messy story, are you sure they will meet the tastes of European and American audiences?"

Pan Xiao, the person in charge of the office, that is, Ning Hao's assistant when filming "The Great Gold Robbery", said with a smile: "Mr. Fox, this "Hou Yi Shoots the Sun" is really a very good film, 668 million yuan in the first four days, 100 million US dollars!"

Richard Fox slowed down, $100 million in four days, which is also a good result in North America. His tone softened, and he said, "Amazing country!"

Only then did he become a little interested in the so-called "Hou Yi Shooting the Sun", and said, "Have you made an appointment with the other company?"

Pan Xiao said: "I made an appointment early tomorrow morning, but I heard that MGM and Columbia have been in contact with each other, but I heard that the highest bidder is Miramax Films!"

"Miramax?" Richard Fox sneered, "Harvey's old pervert has a bad reputation in China, that company shouldn't be fooled!"

Pan Xiao said: "It's hard to say, anyway, I heard that Longlin Pictures insists on the account-sharing model, and MGM and Columbia are inclined to buy out the screening rights of the film in Europe, America and Australia!"

"Split the bill?" Richard Fox chuckled, "that company is very confident in this film!"

Pan Xiao paused, and then said: "Well, maybe it's because the box office in Southeast Asia is also good!"

"How good is the box office?" The old man was temporarily arranged, and he didn't have time to see a lot of information, and after getting into the car arranged by the office, he asked Pan Xiao.

The other party said: "At present, in Japan and South Korea, they have broken the box office records of Hollywood films in the local market!"

Richard Fox's face changed when he heard this, the film markets of Japan and South Korea are relatively unique, one loves anime, and live-action movies are sluggish. One believes in "being the same as the soil" and boycotts foreign blockbusters at every turn. That "Hou Yi Shooting the Sun" can break the record set by Hollywood blockbusters in these two markets, which is obviously very powerful!

But said: "Japan and South Korea are similar to Chinese culture, and that film has an advantage!"

Pan Xiao said with a smile: "That's true, I heard that after watching the film, many Japanese viewers said that the Fuso Sacred Tree was theirs, and the prototype was Mount Fuji." It must have been a volcanic eruption in ancient times, and the smoke rose to the sky, and then the people on our side imagined it as a sacred tree!"

Richard Fox blinked, not understanding the stake. However, a Chinese female assistant who accompanied her said with a smile: "I read the comments on the Internet, and the Koreans also say that Chang'e is theirs!"

Several people in the car smiled, but the old man still didn't understand. Shaking his head slightly, he said, "The relationship is so complicated!"

The car drove to the five-star hotel where he was staying, and the old man suddenly said, "Where can I see that film?"

Pan Xiao said: "Go to Longlin Film Company tomorrow, they have a small screening room there!"

Richard Fox shook his head and said, "No, no! The effect of that little screening room is so bad that you can't even appreciate the essence of the film." Go buy a few IMAX tickets, I'm going to the theater to see how good your Chinese special effects blockbusters are!"

Pan Xiao's face changed, and he was embarrassed: "Mr. Fox, this film is very popular, and IMAX tickets are usually sold out a few days in advance!"

The old man's face was also ugly, "Can't you buy it?"

Pan Xiao had no choice but to say, "I'll try to make a call!" But I couldn't buy a ticket by dialing a few acquaintances.

At this time, the car passed by a movie theater, and the old man suddenly stretched out his hand and said, "That's it, I'm going to go in and have a look!"

Pan Xiao had no choice but to let the driver drive the car into the parking lot, and several people got out of the car and went to the theater, when he saw that the hall was overcrowded, and there were adults, children, and old men, Richard Fox glared at the boss, turned his head and said, "Are they all here to watch that movie?"

Pan Xiao nodded and said, "Almost, eight or nine out of ten of these people will come to see "Hou Yi Shooting the Sun". ”

"Magical country, this is unimaginable in the United States, don't you usually watch other movies?"