France, Ubisoft's unsparing promotion of the Lotus device and Doomsday Survival.

Cooperating with local tyrants like Pangu Technology, Ubisoft has also become a good money-savvy player.

In the past few days, as long as users in Europe open Facebook or Twitter, the first ad they see is Qinghe device and "Doomsday Survival".

In France's major TV stations and mainstream portals, you can also see the LOGO of Pangu Technology and Ubisoft everywhere.

In addition, on the big screen on the Champs-Élysées in Paris, a commercial for the Blue Lotus device was played all the time.

This kind of bombardment and bombardment of advertising has allowed French users to get to know the Qinghe device in a very short time, knowing that the Qinghe device is about to be released in France, and also knowing that along with the release of the Qinghe device, there is also a game "Doomsday Survival" with a very high degree of freedom.

"During this time, Pangu Technology spent at least 30 million euros on advertising in France!"

On a business current affairs commentary show in France, guests were calculating advertising costs for Pangu Technology.

In today's sluggish European economy, few companies can spend tens of millions of euros on advertising in just a few days, and even Apple, a former tyrant company, does not dare to do anything.

The reviewer is not very optimistic about the future of the Qinghe device in Europe, he said: "The function of the Qinghe device in Europe is only a game platform device, relying on an old-fashioned "Doomsday Survival" game, I am worried that they will not even be able to earn back advertising money." ”

The host also laughed presumptuously: "Pangu Technology is the richest company in the world, and these advertising expenses should be regarded as his contribution to European society." ”

Agence France-Presse also headlined the Champs-Élysées with advertisements for green lotus equipment, reporting: Xia Guo's tech giants met with the French people in an advertising way close to local tyrants.

Under this public opinion, the time came on the weekend night before the release.

That night, the eve of the release.

Lin Li, who was supervising the work on site in Paris, received instructions from the headquarters, and the sales guide price of Qinghe equipment and "Doomsday Survival" came out.

Among them, the official guide price of Qinghe equipment is: 5199 euros, about 40,000 soft sister coins, this price is 10,000 soft sister coins higher than the local Qinghe equipment in Xia Kingdom!

Doomsday Survival is priced at 299 euros, which is much higher than the price of other games on Steam, the world's largest gaming platform.

The price of peripheral products of other Qinghe equipment is almost the same as that of Xia Guo.

What is eye-catching is the price of Qinghe equipment, 5199 euros is too high!

And it should be clear that the green lotus equipment sold in Europe is a castrated green lotus device, a green lotus device with only a game function.

What is the average monthly salary in France?

Residents of France need a full two months' salary to be able to buy a green lotus device. This is the same as when the residents of Xia Guo spent two to three months of their wages to buy apples.

Quite a high price!

After the price came out, the French media thought that Pangu Technology was crazy!

The latest Apple phone with a mid-range version of the phone sells for about 1,700 euros in France, and Qinghe is more than three times more expensive than Apple!

Who would buy such an expensive device, and who would want to pay three times the price of an Apple phone for a gaming device?

On the official website of "Le Figaro", after the news of Pangu Technology's crazy advertising, the news of the high price of Qinghe equipment was posted.

The official website commented: "Pangu Technology overestimated the capabilities of its own equipment, and such a high price is unacceptable to consumers." ”

It is clear that Le Figaro is underestimating the attractiveness of the green lotus device.

Qinghe device is a wearable device that represents the future lifestyle, and is a complex of mobile phones, computers, tablets, etc.

Pangu Technology stubbornly used the selling price to tell the French people that the value of Qinghe equipment is definitely not only a game device, but also the prejudice of European laws and public opinion that makes Qinghe equipment a game device.

Pangu Technology can compromise on Europe, but definitely not on price!

And Pangu Technology is confident that someone is definitely willing to pay for this kind of price.

Monday, 9th arrondissement, Paris, France.

The streets were already filled with people, shouting slogans to each other.

The Police maintained a steady stream of people on the block, guiding pedestrians slowly forward.

Today is Monday, which was supposed to be a weekday, and a large number of people gathered here not to demonstrate and demand better benefits from the Paris authorities, but to wait for the release of the Ubisoft Experience Store and the game "Doomsday".

It's been a long time since this kind of spectacle has been seen in France in Paris, and the last time it happened was when IP4S was launched more than a decade ago.

The French press was also dumbfounded at the sight of the situation, which was completely unexpected by experts and the media.

"At least 30,000 people are queuing to enter the only Ubisoft & Blue Lotus experience store in Paris. A French brother said in an interview with a reporter from Le Figaro: "Although we know that we can buy it on the Internet, according to the snail speed of the French express delivery industry, I will not be able to get the goods in a week or even longer, so it is better to queue up today to buy on the spot." ”

The reporter of "Le Figaro" asked again: "The price of the green lotus device is as high as 5199 euros, which is more expensive than the Apple mobile phone, are you really willing to spend 5199 euros to buy a green lotus device?"

The French guy used the advertising slogan of Ping Qinghe equipment in France as an answer: "I am not buying a gaming device, but a lifestyle of the future." Compared to drinking in a bar after work and having fun on the street with nothing to do, Qinghe equipment is the best place to return. ”

One of the French guy's side immediately added: "Have you seen the publicity of "Doomsday Survival"? This is a game with a high degree of freedom! This should become one of our main entertainment events in the future." ”

The Le Figaro reporter wanted to ask some questions, but the Frenchman had already followed the procession and the Ubisoft experience store officially opened at nine o'clock in the morning, and people began to rush to buy equipment.

"100,000 units of Qinghe equipment were sold out in one day. Lin Li used Qinghe to talk to Xiao Ming.

100,000 green lotus is just Pangu Technology's test of the European market, and it will definitely not be as intimate as the Xia market to deal with the European market, and hungry sales are a must.

Xiao Ming said: "Let 100,000 users try Doomsday Survival first, and the second batch of 100,000 devices will be sent to Europe a week later." ”

In addition to Doomsday, there are other mini-games that have not been advertised.

For example, there are more than 100 resources such as "Sports, Weak Chicken Man" with the theme of basketball, "Conquest" with the theme of medieval war, etc.

The performance of Qinghe equipment selling 100,000 yuan a day shocked the entire European business and technology circles, and the more shocking thing was after users tried to play "Doomsday Survival".