In all fairness, even if "Avengers 2" director Joss Vuitton deviates from the coolness and climax required by a popcorn movie in terms of story and theme, this is not the reason why the film failed to break through in the Celestial Empire, the world's second-largest market.

The reason for this phenomenon is that "Fast and Furious 7" has basically exhausted the audience's enthusiasm for watching the movie.

Although "Avengers 2" has a poor reputation among audiences in North America, for the Celestial Empire audience, especially the Celestial Empire audience at this point in time, the reputation of the North American region is really not an important thing for them.

The most direct evidence of this is the "Transformers" series, which sells copies.

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But when the audience sees the next installment of the "Transformers" series on the big screen, they will find that this product is still signed in the director's column every time......

But why can this guy still sit comfortably in the position of director of the "Transformers" series?

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So it's clear that the North American reputation is rotten, where does the audience and box office come from?

Most of the overseas markets, to be precise, come from the Celestial Empire market.

Oriental manufacturers implant advertising, the publicity effect of oriental actors......

For Hollywood's major producers, these are tangible profits!

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There is no need for a roadshow itinerary, there is no big investment in advertising, and even the popular stars in the movie don't need to post any news about the Celestial Empire on their Twitter or Facebook, and the moviegoers of the Celestial Empire will spontaneously learn about the various news of the movie when the movie is released, and rush into the cinema to watch the movie......

In other words, is there anything more profitable in the world?

It is precisely because of the discovery of the potential of the market on the other side of the Pacific that more and more Hollywood producers have begun to add elements of the Celestial Empire to their films, either explicitly or implicitly, hoping to attract small money from the Eastern market in this way......

This can't be said that these guys are going crooked, in fact, the favorite of the audience of the Celestial Empire at this point in time is a commercial movie with gorgeous special effects and grand scenes.

The 'film critics' who like to stare at domestic commercial films basically rarely evaluate imported blockbusters.

For those 'professional film critics', you scold you, the money is earned, and the time spent writing the manuscript is still your own, does it make sense for you to toss so much?

Of course it doesn't make sense!

As a result, those who will analyze and write film reviews of imported blockbusters at length are either the young people on Hudou.com or amateur film critics who regard writing film reviews as their hobby......

However, no matter how superior the external environment is, the basic laws of the market remain unchanged.

At this time, the normal box office production capacity of the Celestial Empire film market at the same time is about 2 billion, and the 2.4 billion record of "Furious 7" has been overdrawn by some audiences, how can "Avengers 2" be continuously overdrawn?

In addition, there are still some local movies released every month, although they are unable to resist the strength of "Avengers 2", but there is still no problem with the soup, so on the whole, in fact, the close to 1.5 billion results of "Avengers 2" is already a normal result......

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Compared with the domestic film market in full swing in the summer, Molong Media is much more low-key.

For Molong Media, 2015 should be regarded as a period of dormancy and digestion.

In addition to the three variety shows "Extreme Challenge", "Let's Run" and "Adventures in Life", the TV series only plans to invest in the filming of Gu Man's "Why Sheng Xiaomo", and it is still planned to cooperate with others, and there are even fewer movies.

As long as Li Mo finishes filming the first part of the "Book of Swords and Enmity" series, it will be considered as a completion of the task.

Although the project establishment work of the "Book of Swords and Enmity" series has gone through many twists and turns, Li Mo still started quite early when it comes to the preliminary planning work.

The time has just entered the end of May, through Wu Jing's introduction, Li Mo invited Li Zhongzhi, who originally cooperated with Wu Jing in "Wolf Warrior", to serve as the action director of the "Book Sword" series, and after signing the contract, his entire team came to Hengcheng early to prepare for the work.

In recent years, the number of movies produced by Xiangjiang Films has not only dropped sharply, but very few people have dared to shoot big-budget martial arts movies like the "Book Sword" series, so although Li Zhongzhi's team can be regarded as a team with deep seniority in the industry, it is still inevitable that it will gradually fall into a career trough in recent years.

Although Li Mo came to the door through Wu Jing this time, whether it is the length of the work contract or the degree of freedom of work, it can be regarded as a contract above the industry level, so whether it is Li Zhongzhi or his team, they are still quite dedicated to the job of Molong Media.

Let's take the scene of the fierce battle on a rainy night to be filmed today, Li Zhongzhi and his team have been prepared for a long time.

Today's scene tells the story of the old helmsman of the Red Flower Society who entered the deep palace at night in Wanting, and after informing the emperor's life experience, he was intercepted by the Queen Mother's family when he left the palace.

There's no way, after the adaptation, the "Book Sword" movie doesn't have so much space to show so many characters from the Red Flower Society, so in the end, it was better to simply wave the pen and let them all be loyal and brave......

It was Zhao Wenzhuo who played the old helmsman of the Red Flower Society, Yu Wanting, and Wu Yue finally passed the audition and defeated the slightly evil Zhang Jing, and got the role of Wen Tailai, the fourth leader of the Red Flower Society, and it was Tong Liya who played Wen Tailai's wife Luo Bing......

In terms of other roles, Li Mo personally went into battle, playing Chen Jialuo and Fukangan, Fat Di played Huo Qingtong, Gu Limena became Princess Xiangxiang, Wang Jingsong and Liang Guanhua were moved by Li Mo's sincerity, and became the second and third masters of the Red Flower Society and Zhao Banshan respectively, and the emperor was Zheng Shaoqiu from Xiangjiang.........

However, in the first and second parts, Zheng Shaoqiu will not appear too much, and the role can only be regarded as a big trick.

As for the other leaders of the Red Flower Society and the masters of the Queen Mother's family who are responsible for sniping them, this group will not appear in other parts of the movie anyway, so they will simply be starred by Li Zhongzhi's martial arts team, and by the way, they can save a fee......

As for Wu Jing?

He wasn't idle, either.

The hidden boss of the first part, the big boss of the second part, Zhang Zhaozhong, will also shoot at this time, and it is still a heavy hand.

If he hadn't taken advantage of the fact that the Empress Dowager's group of men and horses had consumed most of the physical strength of the Red Flower Society, he would have suddenly attacked, although the others might still be dead, but at least Wen Tailai and Yu Wanting would not have been so seriously injured.

chose to re-show Zhang Zhao so early, Li Mo also hoped that in the opening stage of the movie, the character image would be set up first.

It's a pity that everything was ready, but the east wind didn't come.

Fighting on a rainy night, it's no problem to fight viciously, just fight fiercely, and it's okay at night, it's nothing more than everyone's adjustment of work and rest, changing the shooting time to night, but when it rains, it's really only a matter of looking at the face......

After waiting for several days in a row, Hengcheng has been sunny, after checking the weather forecast, and learning that not only has there been no heavy rain in the past week, but even light rain has no shadow, after discussing with Li Zhongzhi, Li Mo decided to use some technical means to deal with this scene.