A lot of information exchange in different industries is not smooth enough, for example, although eBay knows that a competitor is contacting merchants on its platform everywhere, and knows that the other party's platform name is Taobao, but they don't really take it seriously. Pen ~ fun ~ pavilion www.biquge.info

Because any kind of Internet business model can not be exclusive, especially e-commerce websites that do not need too many technical reserves, there are more than ten or twenty large and small in China, some are big competitors to eBay, and some are not afraid at all, many platforms are in a state of no money and no traffic after they are launched, or they will close their doors soon, and they don't know the details of Taobao, and they don't know who invested in Taobao. I don't know what kind of team it has, and I don't know what resources Taobao has gathered.

For the MP3 industry, they know that Yiting.com has cooperated with a brand called Mango to create a ridiculously low price Mango-Me, but they don't know what channel Mango-Me is going to use to sell it, let alone that it is ready to be launched with an e-commerce website called Taobao.

If there is a person here who understands both the e-commerce industry and the mp3 industry, as well as some of the situation of Makino Technology and Li Mu's situation, he may be able to sort out the context behind the whole thing through a comprehensive analysis of various information, but Li Mu's privacy protection is quite appropriate, so at present, except for his own people, no one can integrate so much information from various industries.

Boss Ma, who is far away in Hangzhou, has been rooted in e-commerce for several years, but he has always been engaged in information services between enterprises and does not involve online transactions.

After several years of development, coupled with SoftBank's large capital investment, Ali has now become a powerful large-scale Internet enterprise, Ma boss is keenly aware that the Alibaba network, which is rooted in small and medium-sized enterprises and small and medium-sized enterprises, has become more and more sluggish in the development of the problem, he feels that the real core of e-commerce is by no means to mingle with small and medium-sized enterprises, nor is it a platform for small and medium-sized enterprises to engage in information interaction. With the continuous improvement and growth of national GDP and the world's commodity circulation, the real core of e-commerce must finally sink to the final retail link.

Boss Ma's Internet thinking and e-commerce thinking are inspired by the United States, he is very clear about the business model of eBay and Amazon, he also understands the meaning of PayPal, in fact, he is now thinking about the feasibility of operating retail e-commerce in China, and he also understands B2B, B2C, The concept of C2C these models, the current Ali is doing B2B, but the current ceiling of doing B2B in China is too low, he can now easily see the top, for him, he is not satisfied with the current situation, he has been thinking about the feasibility of B2C and even C2C in China since last year, after a long time of scrutiny, he has made up his mind that Ali's next development direction is to do C2C in China.

Similar to Li Mu, Boss Ma thinks about things in the long run, and his ability to control resource linkage is extremely strong, he is now doing B2B, in some aspects is also making the foundation for the future C2C, in fact, if mature, he will transform the B part on B2B into the C part on C2C, so as to smoothly transform resources and build a new e-commerce platform rooted in retail.

In this idea, Boss Ma has long thought about first improving the eBay model in the domestic market environment, and then imitating PayPal to make an online payment channel based on RMB settlement in China, but he has not waited for the right time, so these ideas have not really begun to be implemented.

When Alipay was made by Li Mu, Boss Ma was nervous for a while, the core concept of Alipay and PayPal is exactly the same product, which is also the product model he is ready to imitate in the future, and suddenly it was made by others, making him worry that the other party is the same as him, aiming at the e-commerce market.

However, Alipay's birth soil is very special, it is a product that is associated with the 3321 platform of complete public welfare, which makes Boss Ma breathe a sigh of relief, in his opinion, Alipay is a tool created by Li Mu for 3321, although later Li Mu also began to open Alipay to third-party companies, but this should only be an unintentional willow, as long as Li Mu does not see the e-commerce industry, he does not have to worry.

However, recently, Boss Ma smelled something something not quite right from some fragments of news that he heard from many parties.

The first thing that made him wonder was the huge shock caused by Mango-Me in the MP3 industry.

At first, when he heard that mango-me was actually customized by Yiting.com, he felt that things were a little interesting, because the current Internet companies and hardware companies can be said to be distinct, and he has not heard of any Internet company that does not play software to play hardware, and Yiting.com is the first one.

As a person who has a deep understanding of the Internet, Boss Ma is impressed by the easy listening network, he thinks that an Internet company, dare to touch the hardware and can cause a shock in the hardware industry, which is a great thing in itself, and in some aspects proves that the development space of Internet enterprises is huge, and the development direction is also very diversified.

But with the understanding of Mango-Me and the MP3 industry, Boss Ma found a particularly difficult thing to understand, that is, the cost of Mango-Me.

He and the MP3 industry people look at the problem from a completely different angle, the MP3 industry thinks that Mango wants to enter the MP3 industry to get a piece of the pie, but Boss Ma thinks, Mango-Me looks more like a tool of the Easy Listening Network, because the back of the Easy Listening Network is Makino Technology, he is more curious about this matter, Makino Technology is developing so rapidly, how can it be interested in the profit of MP3? What is its real purpose? This is one of them.

Moreover, the price of mango-me is close to the cost price, which makes people feel even more strange, the cost of hardware sales channels is very high, laying channels requires huge manpower and material resources, and maintaining channels requires a lot of profit margins, so this is also one of the reasons why hardware prices remain high.

The entire MP3 industry has never heard of Mango or Yiting.com to set up any store, or even any counter, and the release date is getting closer and closer, but there is no shadow of any channel offline, and what channel are they going to use to sell 100,000 units of Mango-Me?

Based on the above three questions, combined with his understanding of e-commerce, Boss Ma vaguely feels that Mango-Me should adopt the model of online sales, and only online sales can solve the problem of cost and sales channels.

However, there is still a question that has not been solved, what is the motive for doing this? just to sell mp3? Impossible, the boss will not believe it.

Is it for e-commerce? This possibility is very large!

After thinking about it, Boss Ma felt that Makino Technology should want to make a music-related B2C platform through the easy-to-listen network, and at the same time create a music-related hardware brand, so that an ecological chain can be formed, but he didn't expect that he looked at ebay and PayPal, Li Mu looked at Taobao and Alipay, everyone you copy him, I copy you, itself is a you have him, I have your fusion, it doesn't matter who came up with an idea first, as long as whoever wins in this creative field last, who is the best one.

Boss Ma has recently asked a small team under his command to pay attention to Yiting.com, Makino Technology and Mango-Me, today is the day of Mango-Me sales, Boss Ma himself is also very curious, what kind of medicine is sold in the gourd of Makino Technology, so he is ready to work overtime with the team responsible for paying attention to this series of issues, to see what secrets he didn't guess in the sale of Mango-Me today.

Li Mu stayed on Taobao until five o'clock before leaving the team and left alone.

On the way back to school, I first called Su Yingxue, made an appointment to pick her up at the school gate, and then went to get the cake together, and then called the buddies in the dormitory to prepare to meet at the hotel.

Since the hotel was not far from the school, Li Mu did not drive, parked the car and walked to the school gate to wait for Su Yingxue to come out.

Su Yingxue deliberately slipped out of the classroom ten minutes early, and when she saw Li Mu, she said to him: "Let's go get the cake first, and then go to the restaurant to order the dishes and then notify everyone to come over." ”

Li Mu said: "Then I'll ask them to set off later and wait for my call." ”

Su Yingxue took Li Mu by her arms, and the two came to a cake shop not far from the school, Su Yingxue ordered a large fruit cake for Li Mu, and specially asked someone to write a happy birthday to dear Li Mu in the center of the cake with chocolate sauce, and the signature was one word: snow.

The two came to the hotel together, ordered a table of dishes, and after the cold dishes came up, Li Mu called everyone to start coming here.

The people who had been prepared for a long time soon arrived one after another, Sun Jian, Liu Nian and Xue Jianfeng were all mixed up, Wang Yanan had to take care of his sick mother in the hospital, so Hu Zhengdao was also alone, only Li Yawei took his girlfriend Han Xiaoxiao, and Zhao Kang took his girlfriend Wang Jia.

Su Yingxue is very suitable for appearing on this occasion as Li Mu's girlfriend, she usually doesn't talk much, but today she is very enthusiastic about everyone, constantly asking everyone what they want to eat and drink, especially for a few girls, and she has the posture of a hostess.

Several men wanted to drink some beer, so they beckoned the waiter to serve some cold beer first, and as soon as the wine was delivered, Li Yawei took the initiative to get up and open the wine, opened seven bottles in one go, and handed out one bottle to the men present one by one.

Su Yingxue saw that he handed Li Mu a bottle of beer, so she said to Li Yawei: "Don't let Li Mu drink today, I drank too much with you yesterday, let him drink some today." ”

Li Yawei said with a smile: "Sister-in-law, Brother Mu's alcohol is very good, I haven't seen him drunk after knowing him for so long, and when we left yesterday, he didn't have anything to do, and sent us downstairs." ”

Li Mu chuckled in his heart, his heart was broken, he forgot to explain to them, and Li Yawei's mouth came as soon as he said it, but it was too fast.

(To be continued.) )